Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
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All brands need a brand personality in order to make connections easier and more authentically with clients and customers. Brand archetypes are a perfect starting point to diving into your brand personality. You read about all 12 of them by clicking the button below.
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The Hero is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience understands who
The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust,
The Human Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?) Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and the
The Innocent is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable. When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning your
Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof. I didn’t always
The Creative Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely
The Lover Archetype is a persona that empowers your business to create a recognizable brand – so that your ideal clients will immediately relate to it. There are 12 brand archetypes these days, crafted over the years by design experts who know just what it takes to bring out the best in your brand. You
The Caregiver represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify and
The Ruler is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience has a
The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections makes sales! Brand archetypes are one of my favorite ways to shape
You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow
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