The Brand Strategy Blog

Welcome to the blog about branding, design, and brand strategy. Here you’ll find resources for creatives and designers looking to gain an understanding and unearth their psychology-backed brand.

The Latest Posts

An image of a woman sitting on a couch with text overlaid that reads "On the Blog. Custom Showit Website Design process and examples"

Custom Showit Website Design Process and Examples

Your website is one of your main marketing tools and one of the big decisions you need to make is where to actually build your website. Showit is a really flexible design platform and a custom Showit website design gives you a site that not only functions well but looks amazing too.  As a web

Read More »
Promotional graphic for a blog post titled "What Makes Good Website Design?" with the text overlaying an image of a person working on a laptop, next to a coffee mug and notebook. The website address "bethanyworks.com" is included.

What Makes a Good Website Design?

Your website is one of the most powerful marketing tools that you have for your business and can help bring your business to the next level if it is done correctly. But, what makes a good website design?  As a brand and website designer, I work every day to help create strategic brands and websites

Read More »
A woman reading a book with a black overlay over the image and text on top that reads "On the Blog. What you need to know about personal branding for entrepreneur"

What You Need to Know About Personal Branding for Entrepreneurs

As an entrepreneur, your name holds weight, and it’s important that you have a brand that supports not only your goals but also your growth. Personal branding for entrepreneurs helps you stand out, but more importantly it  builds trust for potential clients, press and collaborators.  As a brand designer and someone who has a personal

Read More »
A screenshot of a blog post from BethanyWorks.com, displaying examples of Squarespace websites including the "Desi Tax Service" site, with text highlighting the pros and cons of using Squarespace.

3 Examples of Squarespace Websites (Plus Pros + Cons of the Platform!)

Your website is one of the most important parts of your online presence and a strategic website can make a big impact on your business. Whether you are selling products, services, or are providing resources, a clear and easy-to-navigate website is crucial.  As brand and web designers, we are working on websites, daily.  Creating strategic

Read More »
A stylish title image for a blog post showcasing various e-commerce brand examples with a diverse array of products, including a blue and gold box labeled BASIL & ROSE, a serum bottle with a sun logo, and a cosmetic spray bottle from STIL labeled 'DARK ASH

E-Commerce Brand Examples and Must Have Elements

Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine

Read More »
image of someone drawing on paper with a cream box laid on top that reads building a psychology backed brand with archetypes the creative

The Creator Brand Archetype: What You Need To Know

The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely

Read More »
When should you outsource graphic design

How To Know When to Outsource Graphic Design Services

Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what

Read More »
rebrand your business

8 Signs You’re Ready to Rebrand Your Business

A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision

Read More »
person holding a coffee with a box over that says the caregiver archetype

The Caregiver Archetype

The Caregiver archetype represents one of 12 brand archetypes.  These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business.  I’ve used brand archetypes to clarify

Read More »
picture of a woman doing yoga with a cream box on top that says building a psychology based brand with archetypes the hero

The Hero Brand Archetype

The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience

Read More »
Two smartphones next to a laptop mockup showing different pages of the FED by Alex website with white text next to them that reads "E-commerce website examples and how to make your own"

E-Commerce Website Examples and How to Build Your Own

In the world of online shopping, having an eye-catching and converting website is crucial to your businesses success. Not only is what you’re selling important to your buyers, but also how you’re selling it to them.  A seamless user experience and a custom branded site can help you stand out among the hundreds of other

Read More »
Therapy Website Examples & What You Need in Yours" overlay text on a collage featuring various website templates for therapy services, highlighting modern and clean design aesthetics

Real Therapy Website Examples and What You Need on Yours

In the online world we live in today, it is crucial that you have a website that works for you and speaks to the clients you want to work with. This is true for any industry, but it can be especially important for therapy practices.  Since therapy is so personal and vulnerable it’s essential that

Read More »

THE BRAND QUIZ

Uncover your brand personality

Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand. 

the 12 BRAND ARCHETYPE SERIES

image of someone drawing on paper with a cream box laid on top that reads building a psychology backed brand with archetypes the creative

The Creator Brand Archetype: What You Need To Know

The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely

Read More »
person holding a coffee with a box over that says the caregiver archetype

The Caregiver Archetype

The Caregiver archetype represents one of 12 brand archetypes.  These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business.  I’ve used brand archetypes to clarify

Read More »
picture of a woman doing yoga with a cream box on top that says building a psychology based brand with archetypes the hero

The Hero Brand Archetype

The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience

Read More »
photo of a woman sitting in the grass soaking up the sun in an arch shape with text next to it that reads "Explorer brand archetype examples"

6 Incredible Explorer Brand Archetype Examples

The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands.  Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower

Read More »
Image of a person looking out from a tent with a box over the middle and text that reads "Building a psychology backed brand with archetypes. The Sage/The Expert Archetype"

The Expert Brand Archetype

The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes

Read More »
Picture of a woman with a cream box on top that reads building a psychology backed brand with archetypes the rebel archetype

The Rebel Brand Archetype

The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to

Read More »

BRAND Launch SERIES

$40K within 2 weeks of launching her site

Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago

Read More »
person sitting on the ground with magazines laid out around them. Under them is a box on a green background that reads "What is a Brand Launch plus 7 ways to make your successful"

What is a brand launch?

If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and

Read More »

5 Essential Actions Steps To Follow After a Brand Launch

You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow

Read More »
A brown background with a small arched image of a person typing on their computer on the left. Written across the middle is "These are the 8 mistakes to avoid when launching your brand"

8 Mistakes to Avoid When Launching Your New Brand

Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer

Read More »

6 Simple Steps to a Successful Brand Launch

So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,

Read More »

DO A BRAND AUDIT

Discover Your
Brand Strengths

…and weaknesses. You and I both know a brand is so much more than a logo. Take this quiz to find out what areas of your brand you should focus on first. 

AIRBNB, SHORT TERM RENTAL, & BOUTIQUE HOTEL BRANDING SERIES

Two people at a desk covered with paper and color swatches with a dark overlay and text on top that says "On the blog. Interior designer branding, why it's important and what it looks like."

Interior Designer Branding: Why It’s Important and What It Looks Like

When you think of designers, you may not immediately think of interior designers, but they play such a crucial role in the design space. They take empty rooms and half-baked visions and turn them into swoon-worthy spaces that are not only beautiful but also functional. And, just like any other designer, a good interior designer branding

Read More »
small arched image of the inside of a small home with the text "how to make your airbnb luxury with custom branding" next to it

How to Make Your Airbnb Luxury with a Custom Brand

When it comes to Airbnbs or any short term rental property, there is no shortage of options for people to choose from. If you want to create a profitable rental that can sustain itself long-term, you have to be able to stand out in some way. But you may not know where to start or

Read More »
image of a small sitting area with a stone fireplace with a black overlay and text that says "On The Blog. Tips for naming your airbnb or short term rental"

Tips for Naming Your Airbnb

Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property?  Without a good name, people

Read More »

Pro Tips for Branding & Marketing Your Boutique Hotel

If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told

Read More »

How To Brand Your Airbnb

Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots. 

Read More »

design PSYCHOLOGY series

Black text on a white color block with a yellow to orange to pink gradient behind. Black text is on the white box that says, "Colors that represent positive energy."

Colors That Represent Positive Energy

What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay

Read More »
red and blue paint strokes with a white box on top that read colors that represent strength

Colors That Represent Strength

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

Read More »

Font Psychology And Why It Matters

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I

Read More »
A green background with a small arched image in the left corner of a person typing on a computer. In the middle is text that reads "Polarizing colors and why we love to hate them".

Polarizing Colors (And Why We Love To Hate Them)

Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color

Read More »
Large green leaves on a plant with text over it that reads "Understanding Color Psychology. Choosing your brand color palette with intention."

Understanding Color Psychology

Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each

Read More »

Strategic Branding & Web Design Tips

A stylish title image for a blog post showcasing various e-commerce brand examples with a diverse array of products, including a blue and gold box labeled BASIL & ROSE, a serum bottle with a sun logo, and a cosmetic spray bottle from STIL labeled 'DARK ASH

E-Commerce Brand Examples and Must Have Elements

Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine

Read More »
Black box with white text that reads "Tips to improve your self-confidence in entrepreneurship" with a grid of three images under it. The left image is a person walking in heels in black and white. The middle image is a woman leaning up against a wall with her hand on top of her head. The right image is a finger looped through a necklace as they pull it away from their neck.

7 Tips to Improve Your Self-Confidence in Entrepreneurship

Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”?  I can promise you

Read More »
A woman sitting with her head resting on her hand and text overlayed on top that reads "On the blog. How to get noticed online. Tips from a brand strategist."

How to Get Noticed Online: 6 Tips from a Brand Strategist

The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this

Read More »
Image of a phone on a book with a dark overlay on the image. On top of the image is text that reads "On the blog. How to brand yourself on social media."

7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand

Read More »

PSST—Made it all the way down here?

Then it’s time to put your mission centerstage.

I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!