The Brand Blog

Here you will find resources for creatives and designers looking to gain an understanding about the power of strategy + design.

The Latest Posts

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The Benefits of Having a Business Mentor

When it comes to starting and running your own business, there are so many moving parts that it can sometimes feel overwhelming. You may be asking yourself, “Am I going in the right direction?” “Am I making little mistakes that are holding me back?” “Is there something more I can be doing?”  These are all

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$40K within 2 weeks of launching her site

Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago

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The woman behind Bethany Works®

It’s been a while since I’ve opened myself up. See, I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it

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black and white photo of waves crashing into the shore with a black box covering the bottom of the image with the text "spiritual entrepreneur branding. what is it? How can you cultivate yours?"

Spiritual Entrepreneur Branding

Spiritual entrepreneur branding and brands are profoundly important and offer a chance for individuals and businesses to find their true selves and cultivate their true purpose. These brands create a space where people can heal, grow, and connect in a nurturing way.  Good spiritual entrepreneur branding may be the missing key for these businesses- especially

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What is Brand Photography and Why it’s Essential

When it comes to creating a new brand or revamping an existing one, there are a lot of moving pieces. One of the aspects that tend to get overlooked early on, though, is brand photography.  Photos play a huge role in how people see your brand and how your brand is represented to the public,

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The problem with stock images

We’ve talked about how to make your brand launch successful in the past, but one thing we haven’t yet discussed is how to ruin your brand with stock images after we stop working together. See, when we work together, we go through a comprehensive process to develop your brand. We unearth your brand’s unique positioning.

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8 Signs You’re Ready for A Rebrand

A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How to Know Your Brand Is Ready for a Refresh The

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THE BETHANY WORKS® GIFT GUIDE FOR 2022

If you’re looking for a gift for the creative business owner in your life, I have you covered with this one-stop shopping gift guide. For Yourself, or Your Biz Bestie Designer… The Brand Strategy Masterclass Help your favorite designer make more money in their business with this masterclass recording. It teaches them how to add

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person sitting on the ground with magazines laid out around them. Under them is a box on a green background that reads "What is a Brand Launch plus 7 ways to make your successful"

What is a brand launch?

If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and

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2 juicy brand strategy tips for unbreakable brands

By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are

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Traits of brands that make BANK

In my time as a brand strategist for impactful, purpose-driven brands, I’ve started to notice a trend for brands that make bank. AKA they bring in clients, customers, and revenue-generating assets regularly.  While I do have an inner sense of what works, I’m also data-driven and believe you should see the patterns for brands that

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picture of a woman doing yoga with a cream box on top that says building a psychology based barnd with archetypes the hero

The Hero Brand Archetype

The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience

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THE BRAND QUIZ

Uncover your brand personality

Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand. 

BRAND ARCHETYPE SERIES

picture of a woman doing yoga with a cream box on top that says building a psychology based barnd with archetypes the hero

The Hero Brand Archetype

The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience

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The Expert Brand Archetype

The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes

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Picture of a woman with a cream box on top that reads building a psychology backed brand with archetypes the rebel archetype

The Rebel Brand Archetype

The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to

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picture of the inside of a hallway with a cream box on top that reads "building a psychology backed brand with archetypes the ruler"

The Ruler Brand Archetype

The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience

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The Visionary Brand Archetype

The Visionary is one of many brand personas – twelve, as a matter of fact! It is also known as the Magician archetype. These archetypes give your business a recognizable brand, both in voice and aesthetic, so that your ideal clients will know who you are as soon as they interact with you. Each brand

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The Jokester Brand Archetype

The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust,

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BRAND Launch SERIES

$40K within 2 weeks of launching her site

Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago

Read More »
person sitting on the ground with magazines laid out around them. Under them is a box on a green background that reads "What is a Brand Launch plus 7 ways to make your successful"

What is a brand launch?

If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and

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5 Essential Actions Steps To Follow After a Brand Launch

You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow

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8 Mistakes to Avoid When Launching Your New Brand

Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer

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6 Simple Steps to a Successful Brand Launch

So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,

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DO A BRAND AUDIT

Discover Your
Brand Strengths

…and weaknesses. You and I both know a brand is so much more than a logo. Take this quiz to find out what areas of your brand you should focus on first. 

AIRBNB, SHORT TERM RENTAL, & BOUTIQUE HOTEL BRANDING SERIES

Pro Tips for Branding & Marketing Your Boutique Hotel

If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told

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How To Brand Your Airbnb

Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots. 

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COLOR PSYCHOLOGY & FONT PSYCHOLOGY

Black text on a white color block with a yellow to orange to pink gradient behind. Black text is on the white box that says, "Colors that represent positive energy."

Colors That Represent Positive Energy

What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay

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red and blue paint strokes with a white box on top that read colors that represent strength

Colors That Represent Strength

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

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Font Psychology And Why It Matters

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I

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Polarizing Colors (And Why We Love To Hate Them)

Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us, but other shades… not

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what is color psychology

Understanding Color Psychology

Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each

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BRAND & WEBSITE DESIGN STORIES & TOP TIPS

The woman behind Bethany Works®

It’s been a while since I’ve opened myself up. See, I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it

Read More »

2 juicy brand strategy tips for unbreakable brands

By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are

Read More »

How bold design helped turn Nurse Fern into a full-time living

One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma,

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The Secrets to Building a Website That Works

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always

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How to Get Your Clients to Write Killer Testimonials

Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your

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Increase site speed

8 Ways To Increase Your Website Speed

Does your website take forever to load? When you only have a few seconds to grab a client or customer’s attention, then this can a problem. While there are numerous causes for a slow WordPress website, I am going to cover a few easy ways you can speed up your website today.  The Quick and

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PSST—Made it all the way down here?

Then it’s time to put your mission centerstage.

I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!