For Creatives & Designers

Gain an understanding about the power of strategy  + design. 

Interested in brand personas?

You can learn more about the brand archetypes

All brands need a brand personality in order to make connections easier and more authentically with clients and customers. Brand archetypes are a perfect starting point to diving into your brand personality. You read about all 12 of them by clicking the button below. 

The Brand Audit Quiz

Discover Your Brand Strengths

…and weaknesses. You and I both know that your brand is about way more than your logo, your brand has to cover messaging, content, lead gen…the list goes on. Get a read on where your brand need to improve the most by taking the brand self audit quiz.  

Here to learn? 

I’ve Got You Covered

And, as a former teacher, I totally respect that. Check out my self-paced courses for newer business owners and my masterclasses for Creative CEOs. 

This course helps social media managers and VAs stop undercharging and finally hit income goals by offering a high ticket service. Learn to leverage the power of design and effective brand strategy to reach new heights in your client metrics and your own business profit.

For the designers who want to add comprehensive brand strategy to their offerings, or the business owners ready to build their brand strategy on their own time. 90 min. previously recorded class & a template to use to build brand strategy using a serious framework.

Staying on brand creates cohesion and clarity, which will pave the way for your clients and customers to start handing you money. If that sounds like a dream (and you kinda sorta already have a brand) then this is the course could be the perfect way for you to stand out and be seen.

The Latest Bethany Works® Blog

Colors That Represent Strength

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

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The Hero Brand Archetype

The Hero is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience understands who

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The Jokester Brand Archetype

The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust,

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The Human Brand Archetype

The Human Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?)  Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and the

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The Innocent Brand Archetype

The Innocent is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable.  When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning your

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The Secrets to Building a Website That Works

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always

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The Creative Brand Archetype

The Creative Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely

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The Lover Brand Archetype

The Lover Archetype is a persona that empowers your business to create a recognizable brand – so that your ideal clients will immediately relate to it. There are 12 brand archetypes these days, crafted over the years by design experts who know just what it takes to bring out the best in your brand.  You

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The Caregiver Archetype

The Caregiver represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business.  I’ve used brand archetypes to clarify and

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The Ruler Brand Archetype

The Ruler is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience has a

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The Explorer Brand Archetype

The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections makes sales!  Brand archetypes are one of my favorite ways to shape

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5 Essential Actions Steps To Follow After a Brand Launch

You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow

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The Brand Quiz

Uncover your brand personality

Not quite sure where to start? Take my 5 minute brand quiz to uncover your unique brand archetype, which forms the basis for any psychology-backed brand. 

You Deserve to Be Seen

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