Resources
For Creatives & Designers

Gain an understanding about the power of strategy  + design. 

Interested in brand personas?

You can learn more about the brand archetypes

All brands need a brand personality in order to make connections easier and more authentically with clients and customers. Brand archetypes are a perfect starting point to diving into your brand personality. You read about all 12 of them by clicking the button below. 

The Brand Audit Quiz

Discover Your Brand Strengths

…and weaknesses. You and I both know that your brand is about way more than your logo, your brand has to cover messaging, content, lead gen…the list goes on. Get a read on where your brand need to improve the most by taking the brand self audit quiz.  

Here to learn? 

I’ve Got You Covered

And, as a former teacher, I totally respect that. Check out my self-paced courses for newer business owners and my masterclasses for Creative CEOs. 

This course helps social media managers and VAs stop undercharging and finally hit income goals by offering a high ticket service. Learn to leverage the power of design and effective brand strategy to reach new heights in your client metrics and your own business profit.

For the designers who want to add comprehensive brand strategy to their offerings, or the business owners ready to build their brand strategy on their own time. 90 min. previously recorded class & a template to use to build brand strategy using a serious framework.

Staying on brand creates cohesion and clarity, which will pave the way for your clients and customers to start handing you money. If that sounds like a dream (and you kinda sorta already have a brand) then this is the course could be the perfect way for you to stand out and be seen.

The Latest Bethany Works® Blog

The Rebel Brand Archetype

The Rebel is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to visuals,

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Pro Tips for Branding & Marketing Your Boutique Hotel

If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told

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The Visionary Brand Archetype

The Visionary is one of many brand personas – twelve, as a matter of fact! It is also known as the Magician archetype. These archetypes give your business a recognizable brand, both in voice and aesthetic, so that your ideal clients will know who you are as soon as they interact with you. Each brand

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How To Brand Your Airbnb

Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots. 

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Font Psychology And Why It Matters

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I

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Colors That Represent Positive Energy

Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay past personal preferences? There’s a ton of psychology behind color selection, and I’m here to share some of it

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The Expert Brand Archetype

The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes

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Colors That Represent Strength

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

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The Hero Brand Archetype

The Hero is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience understands who

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The Jokester Brand Archetype

The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust,

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The Human Brand Archetype

The Human Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?)  Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and the

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The Innocent Brand Archetype

The Innocent is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable.  When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning your

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The Brand Quiz

Uncover your brand personality

Not quite sure where to start? Take my 5 minute brand quiz to uncover your unique brand archetype, which forms the basis for any psychology-backed brand. 

You Deserve to Be Seen

Free Guides to Help You Scale Your Business

Example of standing out as a brand

5 Keys to a
Stand Out Brand

4 ESSENTIAL Brand
Marketing Strategies

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