The Brand Strategy Blog

Welcome to the blog about branding, design, and brand strategy. Here you’ll find resources for creatives and designers looking to gain an understanding and unearth their psychology-backed brand.

The Latest Posts

Therapy Website Examples & What You Need in Yours" overlay text on a collage featuring various website templates for therapy services, highlighting modern and clean design aesthetics

Real Therapy Website Examples and What You Need on Yours

In the online world we live in today, it is crucial that you have a website that works for you and speaks to the clients you want to work with. This is true for any industry, but it can be especially important for therapy practices.  Since therapy is so personal and vulnerable it’s essential that

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A blog post cover from Bethany Works with the title "What is Author Branding and how you can effectively use it", featuring a woman sitting with a book.

What is Author Branding and How to Effectively Use It

As an author, you pass on your knowledge and creativity through your books, but you connect with your audience through your brand. That is why it is so crucial to have strategic author branding that gives you the roadmap to do just that.  As a brand designer myself, I work with clients day in and

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A graphic for 'Websites for Coaches' featuring three snapshots of Bethany, with a central bold statement that reads 'everything you need to know about websites for coaches' against a contrasting black and white background.

Everything You Need to Know About Websites for Coaches

Websites are going to be a necessity for any business, but when it comes to websites for coaches, there are a few details that you don’t want to skip out on.  As a brand and web designer for coaches and other businesses, I dedicate my time to working out strategies that are going to give

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Three different images of a woman walking in a city. On top of the image is a black box with white text that reads "Intentional examples of branding in financial services"

3 Intentional Examples of Branding in Financial Services

In the world of finance, trust and credibility are paramount, making the significance of professional branding in financial services a necessity. Your brand is much more than a logo and how your brand as a whole is perceived plays a big role in the success of your business. In the sea of the finance industry,

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Three images showing a woman walking, a woman lounging in a chair and a woman leaning up against a wall. Above is whit text that reads "What is a brand strategist?"

What is a Brand Strategist?

The words ‘brand strategy’ get thrown around a lot, but what do they actually mean? What is a brand strategist, and what do they actually do?  Well, as a brand strategist myself, let’s get into it. I spend each and every day creating legacy brands for my clients that are backed by strategy and actually

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Black box with white text that reads "Tips to improve your self-confidence in entrepreneurship" with a grid of three images under it. The left image is a person walking in heels in black and white. The middle image is a woman leaning up against a wall with her hand on top of her head. The right image is a finger looped through a necklace as they pull it away from their neck.

7 Tips to Improve Your Self-Confidence in Entrepreneurship

Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”?  I can promise you

Read More »
A woman sitting with her head resting on her hand and text overlayed on top that reads "On the blog. How to get noticed online. Tips from a brand strategist."

How to Get Noticed Online: 6 Tips from a Brand Strategist

The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this

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Image of a person writing in a notebook with text on top that reads "Strategic Examples of branding for copywriters."

4 Strategic Examples of Branding for Copywriters

As copywriters, You use words to help people connect with their clients and customers and show the transformation that their products and services can give them. But what about your own brand? While you can write your converting copy with ease, there is so much more to branding for copywriters than just the words. Just

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Image of a gourmet piece of toast with text under it that reads "Tantalizing Branding Examples for Food Businesses".

4 Tasty Examples of Branding for Food Businesses

It’s no secret that the food industry is a highly competitive and constantly changing market that requires consistent effort to create an effective brand. Whether you have a local restaurant, sell your products in stores, or have an online shop that ships directly to customers, a strategic brand is crucial to help you stand out

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THE BRAND QUIZ

Uncover your brand personality

Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand. 

the 12 BRAND ARCHETYPE SERIES

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6 Incredible Explorer Brand Archetype Examples

The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands.  Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower

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picture of a woman doing yoga with a cream box on top that says building a psychology based barnd with archetypes the hero

The Hero Brand Archetype

The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience

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Image of a person looking out from a tent with a box over the middle and text that reads "Building a psychology backed brand with archetypes. The Sage/The Expert Archetype"

The Expert Brand Archetype

The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes

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Picture of a woman with a cream box on top that reads building a psychology backed brand with archetypes the rebel archetype

The Rebel Brand Archetype

The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to

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picture of the inside of a hallway with a cream box on top that reads "building a psychology backed brand with archetypes the ruler"

The Ruler Brand Archetype

The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience

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Image of a city skyline with a box over the middle and text that reads "Building a psychology backed brand with archetypes. The visionary archetype"

The Visionary Brand Archetype

The Visionary is one of many brand personas – twelve, as a matter of fact! It is also known as the Magician archetype. These archetypes give your business a recognizable brand, both in voice and aesthetic, so that your ideal clients will know who you are as soon as they interact with you. Each brand

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BRAND Launch SERIES

$40K within 2 weeks of launching her site

Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago

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person sitting on the ground with magazines laid out around them. Under them is a box on a green background that reads "What is a Brand Launch plus 7 ways to make your successful"

What is a brand launch?

If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and

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5 Essential Actions Steps To Follow After a Brand Launch

You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow

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A brown background with a small arched image of a person typing on their computer on the left. Written across the middle is "These are the 8 mistakes to avoid when launching your brand"

8 Mistakes to Avoid When Launching Your New Brand

Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer

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6 Simple Steps to a Successful Brand Launch

So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,

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DO A BRAND AUDIT

Discover Your
Brand Strengths

…and weaknesses. You and I both know a brand is so much more than a logo. Take this quiz to find out what areas of your brand you should focus on first. 

AIRBNB, SHORT TERM RENTAL, & BOUTIQUE HOTEL BRANDING SERIES

Two people at a desk covered with paper and color swatches with a dark overlay and text on top that says "On the blog. Interior designer branding, why it's important and what it looks like."

Interior Designer Branding: Why It’s Important and What It Looks Like

When you think of designers, you may not immediately think of interior designers, but they play such a crucial role in the design space. They take empty rooms and half-baked visions and turn them into swoon-worthy spaces that are not only beautiful but also functional. And, just like any other designer, a good interior designer branding

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small arched image of the inside of a small home with the text "how to make your airbnb luxury with custom branding" next to it

How to Make Your Airbnb Luxury with a Custom Brand

When it comes to Airbnbs or any short term rental property, there is no shortage of options for people to choose from. If you want to create a profitable rental that can sustain itself long-term, you have to be able to stand out in some way. But you may not know where to start or

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image of a small sitting area with a stone fireplace with a black overlay and text that says "On The Blog. Tips for naming your airbnb or short term rental"

Tips for Naming Your Airbnb

Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property?  Without a good name, people

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Pro Tips for Branding & Marketing Your Boutique Hotel

If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told

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How To Brand Your Airbnb

Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots. 

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design PSYCHOLOGY series

Black text on a white color block with a yellow to orange to pink gradient behind. Black text is on the white box that says, "Colors that represent positive energy."

Colors That Represent Positive Energy

What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay

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red and blue paint strokes with a white box on top that read colors that represent strength

Colors That Represent Strength

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

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Font Psychology And Why It Matters

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I

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A green background with a small arched image in the left corner of a person typing on a computer. In the middle is text that reads "Polarizing colors and why we love to hate them".

Polarizing Colors (And Why We Love To Hate Them)

Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color

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Large green leaves on a plant with text over it that reads "Understanding Color Psychology. Choosing your brand color palette with intention."

Understanding Color Psychology

Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each

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Strategic Branding & Web Design Tips

Black box with white text that reads "Tips to improve your self-confidence in entrepreneurship" with a grid of three images under it. The left image is a person walking in heels in black and white. The middle image is a woman leaning up against a wall with her hand on top of her head. The right image is a finger looped through a necklace as they pull it away from their neck.

7 Tips to Improve Your Self-Confidence in Entrepreneurship

Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”?  I can promise you

Read More »
A woman sitting with her head resting on her hand and text overlayed on top that reads "On the blog. How to get noticed online. Tips from a brand strategist."

How to Get Noticed Online: 6 Tips from a Brand Strategist

The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this

Read More »
Image of a phone on a book with a dark overlay on the image. On top of the image is text that reads "On the blog. How to brand yourself on social media."

7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand

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image of a small sitting area with a stone fireplace with a black overlay and text that says "On The Blog. Tips for naming your airbnb or short term rental"

Tips for Naming Your Airbnb

Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property?  Without a good name, people

Read More »

PSST—Made it all the way down here?

Then it’s time to put your mission centerstage.

I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!