The worst thing you can do on your website banner is say, “Hi! I’m Bethany.” Your customer or client doesn’t need to know you yet, they need to know how you can help them or their growing business. Below I am going to cover some website banner tips to help you craft concise copy that
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You can learn more about the brand archetypes
All brands need a brand personality in order to make connections easier and more authentically with clients and customers. Brand archetypes are a perfect starting point to diving into your brand personality. You read about all 12 of them by clicking the button below.
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The Latest Bethany Works® Blog
The Ruler is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience has a
The Rebel is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to visuals,
If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told
The Visionary is one of many brand personas – twelve, as a matter of fact! It is also known as the Magician archetype. These archetypes give your business a recognizable brand, both in voice and aesthetic, so that your ideal clients will know who you are as soon as they interact with you. Each brand
Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay past personal preferences? There’s a ton of psychology behind color selection, and I’m here to share some of it
The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
The Hero is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience understands who
The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust,
The Brand Quiz
Uncover your brand personality
Not quite sure where to start? Take my 5 minute brand quiz to uncover your unique brand archetype, which forms the basis for any psychology-backed brand.
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