Here you will find resources for creatives and designers looking to gain an understanding about the power of strategy + design.
In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand
Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner,
The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands. Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower
It is no secret that successful lifestyle brands contribute to major successes in their respective industries. Take a look at some of the most well-known lifestyle brand examples like Nike, Lululemon, or Apple. Each one has a customer base that is loyal and fits a unique mold that the brand has created. From specific color
Therapists play a crucial role in our world and help us do everything from processing our emotions to healing from our past. One of the most critical aspects of therapy is finding the right match between therapist and client. Therapy is a very personal and individualized treatment, and effective therapist branding can not only attract
When you think of designers, you may not immediately think of interior designers, but they play such a crucial role in the design space. They take empty rooms and half-baked visions and turn them into swoon-worthy spaces that are not only beautiful but also functional. And, just like any other designer, a good interior designer branding
Vacation rentals can be an amazing source of income for you, but there is a lot of competition. In order to create a successful rental, it is key that you think about how to make your vacation rental stand out. Yes, there are things that you can do to your property to make it stand
When it comes to Airbnbs or any short term rental property, there is no shortage of options for people to choose from. If you want to create a profitable rental that can sustain itself long-term, you have to be able to stand out in some way. But you may not know where to start or
Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property? Without a good name, people
When it comes to starting and running your own business, there are so many moving parts that it can sometimes feel overwhelming. You may be asking yourself, “Am I going in the right direction?” “Am I making little mistakes that are holding me back?” “Is there something more I can be doing?” These are all
Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago
It’s been a while since I’ve opened myself up. See, I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it
THE BRAND QUIZ
Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand.
The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands. Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower
The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience
The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes
The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to
The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience
The Visionary is one of many brand personas – twelve, as a matter of fact! It is also known as the Magician archetype. These archetypes give your business a recognizable brand, both in voice and aesthetic, so that your ideal clients will know who you are as soon as they interact with you. Each brand
Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago
If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and
You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow
Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer
So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,
DO A BRAND AUDIT
…and weaknesses. You and I both know a brand is so much more than a logo. Take this quiz to find out what areas of your brand you should focus on first.
When you think of designers, you may not immediately think of interior designers, but they play such a crucial role in the design space. They take empty rooms and half-baked visions and turn them into swoon-worthy spaces that are not only beautiful but also functional. And, just like any other designer, a good interior designer branding
Vacation rentals can be an amazing source of income for you, but there is a lot of competition. In order to create a successful rental, it is key that you think about how to make your vacation rental stand out. Yes, there are things that you can do to your property to make it stand
When it comes to Airbnbs or any short term rental property, there is no shortage of options for people to choose from. If you want to create a profitable rental that can sustain itself long-term, you have to be able to stand out in some way. But you may not know where to start or
Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property? Without a good name, people
If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told
Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color
Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each
In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand
Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property? Without a good name, people
It’s been a while since I’ve opened myself up. See, I’ve been working hard building iconic brands for my clients. I’m realizing that, although I am front and center in my business (hello, my name is in my business name!) the brands I’m creating have lives of their own. And honestly? I wouldn’t have it
By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are
One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma,
Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof. I didn’t always
PSST—Made it all the way down here?
Then it’s time to put your mission centerstage.
I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!
