Welcome to the blog about branding, design, and brand strategy. Here you’ll find resources for creatives and designers looking to gain an understanding and unearth their psychology-backed brand.
Your website portfolio is a vital part of your website and is essential for a service provider. When you’re splurging on a luxe hotel, you don’t just read reviews—you obsess over photos and picture yourself right in that place. The same goes for your potential clients. They want a sneak peek into your genius before
As AI and automation become more commonplace, the art of marketing via human connection is turning into a rare occurrence – but it’s worth your time to develop within your brand. Brand storytelling emerges as a powerful bridge between your business and your audience – a way to create meaningful relationships and position your brand
A powerful brand connects with audiences on a human level, driving both revenue and impact. A well-crafted brand persona – the human embodiment of your brand’s values, voice, and character traits – creates this connection through thoughtful, consistent interactions. So, here’s everything you need to know about brand personas and how to build your own
Colors influence purchasing decisions profoundly, but there are no universal colors that represent health and wellness. From vibrant, juicy colors to more muted visual branding, successful brands harness color psychology in wildly different ways. Many health and wellness brands default to serene greens and calming blues, and those can work, but you can also make
So, you have your podcast branding and you maybe even have your cover art designed out, but your footprint in the online world doesn’t end there. Another major piece of production is going to be your website. Having a website for your podcast is going to give you a more legitimate feel and it is
Your therapy practice is rooted in creating safe spaces and building trust. If you’re marketing your services online, this journey begins long before a client steps into your office or books an online session. It starts the moment they land on your website. Effective website design matters across industries, but website design for therapists has
No matter what platform you are hosting your podcast on, your podcast cover art design can be the determining factor in whether someone chooses to listen to your podcast…or not. Podcast cover art and your podcast branding work together to make your show a success. As a brand and web designer, I have worked with
The health and wellness space is filled with countless businesses offering a wide range of services, and it can be hard to carve out your own space. But, that’s exactly what I am here to help with. One of the best ways to do this is with a stand-out and strategic health and wellness website
If you’re a female entrepreneur in the process of building a website for your business, one of the questions you’re probably asking yourself is what your website should have on it so that it attracts, engages, and converts your dream leads. Website design is everything when it comes to taking those potential customers who land
A website is an absolute must for your vacation rental business. Your website isn’t something that is ‘nice to have’ or a pretty accessory to your short-term rental business – it is how you’re going to keep scaling, establish control over your bookings, manage your multiple properties, and clearly communicate with your guests. Your vacation
Your law firm may have all the right services, a loyal following, positive reviews, and an online presence, but is everything working with your branding to enable you to draw in new clients and set you apart from your competition? When it comes to law firm branding and websites I’ve seen the following on repeat:
Owning or co-hosting short-term rental properties can be an amazing investment, but with hefty fees from sites like VRBO and AirBnB, guests are becoming savvier in looking for a direct booking option when choosing a vacation rental. The best way to do that and have control over everything is with a direct booking website. As
THE BRAND QUIZ
Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand.
The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely
The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify
The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience
The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands. Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower
The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes
The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to
Before the end of last year (still feels weird to write it like that!), I launched my rebranded website. It was long overdue for a glow up. And it got me thinking about some of my clients. Working on the internet means that your brand evolves so fast. What worked for you two years ago
If you’re in the online business space (or, truthfully, even if you’re not), odds are that you’ve witnessed numerous brand launches. But what is a brand launch, really? And how do you successfully launch a brand? As a brand strategist and designer who has helped multi 6-figure entrepreneurs build and launch their brands time and
You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow
Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer
So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,
DO A BRAND AUDIT
…and weaknesses. You and I both know a brand is so much more than a logo. Take this quiz to find out what areas of your brand you should focus on first.
When you think of designers, you may not immediately think of interior designers, but they play such a crucial role in the design space. They take empty rooms and half-baked visions and turn them into swoon-worthy spaces that are not only beautiful but also functional. And, just like any other designer, a good interior designer branding
Vacation rentals can be an amazing source of income for you, but there is a lot of competition. In order to create a successful rental, it is key that you think about how to make your vacation rental stand out. Yes, there are things that you can do to your property to make it stand
When it comes to Airbnbs or any short term rental property, there is no shortage of options for people to choose from. If you want to create a profitable rental that can sustain itself long-term, you have to be able to stand out in some way. But you may not know where to start or
Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property? Without a good name, people
If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told
Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color
Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each
A powerful brand connects with audiences on a human level, driving both revenue and impact. A well-crafted brand persona – the human embodiment of your brand’s values, voice, and character traits – creates this connection through thoughtful, consistent interactions. So, here’s everything you need to know about brand personas and how to build your own
Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine
Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”? I can promise you
Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into? Both personal and business
The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this
We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy? As a business owner, whether you are selling a product or a
PSST—Made it all the way down here?
Then it’s time to put your mission centerstage.
I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!
