In the online world we live in today, it is crucial that you have a website that works for you and speaks to the clients you want to work with. This is true for any industry, but it can be especially important for therapy practices.
Since therapy is so personal and vulnerable it’s essential that people find the right therapist for them – and that can be communicated via your brand and therapist website. Your potential clients will probably be going online and looking through countless websites trying to find the perfect fit.
So, if you are a therapist, here are a few tips from a website designer on what to include on your website as well as real therapy website examples from my past clients!
What to Include on Your Site (+Real Therapy Website Examples)
Who you are
One of the most important things you can do on your website is tell people who you are. 9 times out of 10, someone will pick the therapist who they feel like they know better and are already connected with over someone who is unknown or even hard to find any information on.
A great place to start is crafting the perfect introduction on your homepage and expanding this on your About page (so it’s less about you, and more about you and them). Introduce yourself and your team (if you have one) with credentials, your why for what you do, your specialties, and ways you help others. It is important that people know if they are going to be working with you directly or if you have a team and they may be working with a different therapist so make this clear as well.
The reason you talk about degrees, credentials, and who are as a human is because unlike other industries, you aren’t really going to be able to have testimonials to build that ‘social proof’, but if people can see that you are educated, trained, and certified, they will feel more confident in working with you.
Depending on your client base (which we will talk about next) you can also add some more lighthearted content on this about page. These can be fun facts about you, things that you love, etc. For example, if they know you love cats and kayaking, it gives an easy entry talking point and builds connection.
While these can sometimes feel a bit trivial, they can also be the common thread that someone has with you that makes them feel comfortable reaching out to you!
This is also a great place to share any core values that you have in your business. It is important that you communicate those clearly and right out of the gate so people can determine if your values align and if it is going to be the right choice.
You can see both of these in action below (introducing your team and sharing your core values). For AshTree Counseling, they have a team of five different clinicians so not only did we create a space where each of them could introduce themselves, but we also included some fun facts at the end of their bio to connect with people more.
For Cura Integrative Health, we added in their core values right under their bios so that it was loud and clear who they are and what they stand for.
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Who you serve as a therapist
The next aspect you want to make sure you include is who you actually serve and where you serve them. Are you a local therapist that takes in person visits? Do you do all of your sessions online? Is it a mix of both virtual therapy and in-person sessions?
Do you work with families, kids, married couples? All of these questions are important to answer so that clients can determine if you can help them.And it goes both ways, you wouldn’t want someone to reach out to you for marriage counseling when you specialize in working with teenagers.
There are two different ways you can showcase this across your site. First, is the type of client you serve. Find a way to say what demographic you serve and if there are any specific intersections in that demographic that you focus on.
For example, you could say that you work with teeangers or you may have an even more specific demographic and say that you specialize in working with LGBTQ+ teenagers.
You also don’t have to limit yourself if you do work with different types of people. For example, AshTree Counseling specializes in LGBTQ+ and neurodivergent people so we made sure to make that clear right from the start.
Second, you want to make it clear the area that you service. If you are a local practitioner, you want to make sure you make that known. This way when someone finds you, they will instantly know if you are even able to work with them.
To see what this actually looks like, we can look at my client Shift Hypnosis. She works with people specifically in Vancouver, WA and the surrounding areas so we make that known right when someone lands on her page.
What you do
What you do is an important piece of the puzzle for your website. This can be the types of therapy that you offer, how your process actually works, and the payment information.
When it comes to the types of therapy you offer and how your process works, this information should ideally be on your home page as well as any services pages you have. This way people can quickly get the information they need before deciding if they are the right fit and continuing on through your site.
When it comes to the home page, you don’t have to go into allll the details about everything that you do. Instead, use this space as a place to put an overview of the therapies that you offer and who you are. Stay away from being too clinical in your language. Keep it relatable and easy to digest. You can get into a few more details on the services page, any really deep dive into the complexities in blog posts. It’s important to keep your attention on guiding people to book a call with you and reach out.
Most people will also want to know some sort of information about your pricing. If you do have a services page, this is a great place to put that information, either next to the service or in a FAQ. Tip!: Don’t forget to answer the question of taking insurance and working on a sliding scale!
To give you an idea of what this split between the home page and services page looks like, we can take a look at Cura Integrative Health.
Cura has a small section on the home page briefly listing out the different categories of therapies that they offer. On the services page, they go into much more detail about all of the different individual therapies within those categories that they specialize in.
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That services page also has an FAQ listing out the pricing so clients are fully informed before reaching out!
Resources
Finally, you want to make sure that you have resources somewhere on your site. This can be links to outside resources, crisis lines, blog posts, podcasts, etc. Any resource that may be able to help someone – whether they are struggling or curious to know more.
No matter what the resource is, it should be very easy to find. Clients shouldn’t have to go searching through your pages to find it. You can also separate these resources as much or as little as you would like.
For Ash Tree Counseling, we created a resource page that was specifically geared towards mental health and well being. We added in blog posts, crisis hotlines and other websites that may be helpful to someone.
We also have resources on each of their services pages so that we could put specific information for individual demographics to help connect them with services faster. For example, on the ADHD therapy page, there are resources directly related to ADHD at the bottom.
For Shift Hypnosis, we made an FAQ page first – as Hypnotherapy can be daunting and strange for potential clients. It was important there was a dedicated place to answer common questions. Secondly, we built out the podcast section of the website as this became an additional resource for Shift’s clients to listen and tune in between or after working together.
Final Thoughts on Therapist Websites
In the world of therapy, it is vital that you are able to build that trust and establish that relationship right off the bat. After all, if they already feel comfortable with you before you even start, they may find the entire process of therapy less intimidating.
All effective therapy website example should have :
- who they are
- who they serve
- what they do, and
- resources for anyone visiting their site.
This is going to help them not only reach more people who may not be ready to start therapy just yet, but also make people more comfortable and confident in starting this journey.
Hopefully these tips and examples will help you as you expand your reach online and connect with clients. If you are still looking to launch a website or are ready to take yours to the next level, I’d love to chat.
You can click the link here to learn all about my brand and web design services or you can head over here to get in touch with me!
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