Web Design & Brand strategy services
psychology-backed branding and design services for business owners and visionaries.
Intentional branding and website design speak for you. Backed by consumer psychology and your unique market position, your presence inspires clients to book and buy.
In a sea of sameness, you don’t need another run-of-the-mill Canva graphic to grow your business. You need psychology-backed, thoughtful, true-to-you branding and website that speaks straight to your people’s hearts (and wallets). And you’ve come to the right place.
our clients have been featured in
Ways to Work Together
Brand Strategy
To build a brand people remember you need brand strategy
Brand strategy is the backbone of everything that comes next.
Our process defines your positioning, messaging, and strategic direction. We help you understand how your audience makes decisions, where you stand in the market, and what truly sets you apart.
Just as important, we give you the language to clearly articulate your value so your brand communicates with consistency across every touchpoint.
Beyond a mission and brand values, we will dive into the following:
+ Market research
+ Competitor Analysis
+ Key differentiators
+ Company introduction
+ Audience demographics
+ Audience psychographics
+ Audience personas
+ Your brand transformation story
+ Your competitive edge and promise
+ Brand voice and tone
+ Tagline development
+ Archetypes
+ Brand Personality
INVESTMENT:
Starts at $3,500
payment plan available
Brand Design
For the driven business owner who wants stunning visuals
It’s time to stand out in a sea of open tabs and never-ending feeds. My strategic brand design process gives you everything you need for a cohesive visual identity that connects with your audience today and serves your business for years to come. Even better when you combo this with our brand strategy service.
You will have your complete brand style guidelines so you and your team understand how to best use your new brand assets, which will include:
+ Identity system
+ Mood board
+ Color palette
+ Typeface system
+ Primary logo
+ Secondary logo
+ Alternative logo
+ Icon
+ Brand pattern
+ Mini stock photo library
+ Social Media Template Pack
+ Press and Media Kit
+ Animated Logo
+ Presentation Slides
+ Business Cards
+ Email Templates
+ Custom Illustrations
+ Packaging
INVESTMENT: Start at $4,500
payment plan available
WEBSITE DESIGN
for the business owner ready to have a website that converts
Gone are the days of making excuses for a website that’s “good enough” or always “under construction”. Finally, create and launch a website you’re proud of so you can focus on the business you’re building.
We’re also really good at helping you get website traffic if you add-on SEO + Copywriting to your website design package.
With over 10 years of experience in the industry and a team of developers, I am able to work with four major platforms: ShowIt, WordPress, Shopify, and Squarespace. Please note, you must have a professionally designed brand for us to create your website.
A beautifully designed website that is created to function and serve your clients, guiding them right into your offers so your first impression is everything and more for your brand.
+ 5 main pages
+ Integration of your email marketing platform
+ Responsive design
+ Basic SEO setup: Titles, Metas, Keywords, Alt Text, adding your GA code
+ Cookie banner for compliance, and compliance recs
+ Virtual training for quick changes
+ Post-launch support for 72 hours
+ SEO keyword research + outline (What’s the point of a gorgeous site if no one can find it?)
+ Web copy
+ Additional website pages
+ Blog set up + post template
+ SEO content strategy
+ E-Commerce integrations
+ Instagram links page
+ Brand Photoshoot Creative Direction
INVESTMENT: Starts at $6,500
Please Note: You must have a professionally designed brand for us to create your website.
5 mo. payment plan after the deposit available
while a logo is essential, it’s only one part of your visual identity. we work to tell your
whole brand story
It’s the same reason we offer brand and marketing support retainers after working together to build your brand foundation and website.
the process
How the uplevel begins
Fill out my inquiry form so we can define your needs for your project. Then I will send a link to book a discovery call.
On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review.
If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.
Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® community of brands that make bank!
Let’s do some brand soul searching!
Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your website into the world.
Done and done.
Results that speak for themselves
Download our case studies + client experiences to review the impact of our website design and brand strategy services have beyond the stunning deliverables you’ll find in our portfolio above.
hold up a sec
What exactly is brand strategy?
Brand strategy is a rock-solid plan that forms the foundation of your brand and your branding. It defines the overall direction and messaging for your business and includes elements like your target audience, mission, and voice. It’s what makes the pretty parts so effective.
Your strategic branding, can help your audience determine:
+ What makes you DIFFERENT
+ Why they can trust you
+ Why they should be loyal to you
+ Why they should spread the word about your company
+ Why your premium pricing is well worth it
Also, internally, your brand strategy can:
+ Create a better company culture
+ Encourage innovation
+ Highlight weaknesses within your brand that need changing
client love notes:
Strategy & purpose to back your design decisions is powerful
clients praise
Industries we serve
We work with any industry that wants luxury brand strategy services and website design services. Some of the industries we’ve successfully served include boutiques, psychotherapists, e- commerce companies, artists, coaches, beauty brands, personal stylists, service providers, and writers, just to name a few! You can look at more of our work in our portfolio.
faqs
Still On the fence?
I’ve got you. Here are answers to a few common questions:
What if I just need a website?
If you have an established brand (aka, you worked with a designer previously), then I am more than happy to discuss your website needs.
That said, I don’t offer just a website (like I don’t offer just a logo) because I want your website to be a part of a larger, effective brand strategy.
Do you offer SEO strategy?
Yes! We offer SEO strategy, SEO outlines for your website build, and always implement it within our builds. You can review our brand support packages for continued SEO support.
Because what’s the point of a gorg brand and website if no one can find it?
Do you offer payment plans?
Yes! Every service has a payment plan option to make sure it works within your business budget.
What if I am not sure which service I need?
The best thing to do here is hop on a call with me to discuss where you’re at in your business and how I can meet you there. The first step to schedule a call is to fill out the inquiry form.
Can I add on other services?
Yes! My clients often add on brand collateral during our time together or even a few months later through my brand support offerings for past clients. Brand collateral can look like packaging design, social media templates, etc.
Why Should I Hire Bethany Works® for my Brand Strategy and Web Design?
If you’re looking for a way to level up, stand out, and KNOW what makes your business DIFFERENT, you need Bethany Works. We aren’t your cookie-cutter brand strategy consulting services. We get to know your brand as well as you do, sometimes even better, to help create unparalleled brand loyalty for your legacy brand.
Frequently Asked Questions
Psychology-based branding uses research-backed principles from color psychology, brand archetypes, and consumer behavior to create brands that connect authentically with your ideal clients. Instead of following trends, we design brands rooted in how people actually make decisions.
Professional branding helps therapists build trust before the first session. A psychology-backed brand communicates your expertise, approach, and values visually—helping potential clients feel confident choosing you over competitors who look generic or unprofessional.
Bethany Works® brand strategy services include brand archetype discovery, competitive analysis, visual identity design (logo, colors, typography), website design, and strategic messaging. Packages range from $3,800 to $34,998 depending on scope.
Most branding projects take 5 weeks from discovery to final delivery. Website projects take 5-6 weeks. Timeline depends on project scope, revision rounds, how quickly feedback is provided, and any add-ons for deliverables.
Bethany Works specializes in working with financial advisors and wealth management firms, med spas and beauty professionals, therapists and mental health professionals, and women-owned service and hospitality businesses. We focus on industries where trust and professionalism are essential—and where psychology-backed design makes the biggest impact.
Yes! Financial advisors and wealth management firms are one of our specialty niches. We understand that financial services clients need to trust you with significant assets—and your brand is often their first impression. Our psychology-backed approach helps financial advisors build credibility and attract high-net-worth clients.
Absolutely. Med spas, aestheticians, hair salons, and beauty professionals are a perfect fit for psychology-backed branding. Your clients make decisions based on how your brand makes them feel. We design brands that communicate luxury, trust, and expertise from the first click.