Brand Design, Website Design, Copywriting in Phoenix, AZ

BRAND strategy & DESIGN

Intentional, psychology-backed design services for
multi-figure business owners, fierce visionaries, and tenacious creatives.

Let’s make sure your brand is setting you up for success

Truth is, your brand speaks for you. Intentional branding makes sure it’s saying the right thing! Together through my signature psychology-backed brand strategy process, we’ll unearth what makes you tick, what makes you unique, and what’s going to make your people crazy excited to book with you.

Ready to skip the identity crisis and go straight to the unforgettable brand part?

Hold up a sec, what exactly is brand strategy? Give me the deets…

Brand strategy is a rock-solid plan that forms the foundation of your brand and your branding. It defines the overall direction and messaging for your brand and business, and includes elements like your target audience, mission, and voice.

It’s what makes the pretty parts so effective. And I won’t draw a single line before it’s in place.

Our clients have been featured in:

Services

Ways to Work Together

Custom Brand Strategy & Design

For the driven business ready to be seen

It’s time to stand out in a sea of open tabs and never-ending feeds. My custom brand design process gives you everything you need to launch a cohesive visual identity that connects with your audience today and serves your business for years to come.

HERE’S WHAT YOU WILL GET:

A brand strategy document built to support your business growth and supply everything from brand messaging to market insights.

Your complete brand style guidelines so you and your team understand how to best use your new brand assets which will include:

Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media template pack, launch graphics, brand collateral etc.

This is your complete brand package crafted to serve your up level.

INVESTMENT: $5497
Or 4 payments of $1250 after deposit

Custom Brand Strategy, Design & Website Design

Strategy and purpose to back design decisions is powerful. it’s time you leverage it in every way possible

Ready for a brand and website that feels like you and works for you? Yeah, I thought so. Gone are the days of making excuses for a logo that’s “good enough” or a website that’s always “under construction” or “just fine”. It’s time to create and launch a brand you can be proud of into the world—so you focus on your mission (aka your business superpower)!

HERE’S WHAT YOU WILL GET:

A brand strategy document built to support your business growth and supply everything from brand messaging to market insights.

Your complete brand style guidelines so you and your team understand how to best use your new brand assets which will include:

Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media template pack, launch graphics, brand collateral etc.

A beautifully designed website with that is created to function and serve your clients – guiding them right into your offers so your first impression is everything and more for your brand. (Standard sites are 5-7 main pages).

With over 10 years of experience in the industry and a team of developers, I am able to work with your platform of choice. I specialize in ShowIt, WordPress, Shopify, and Squarespace.

INVESTMENT: $9975 or
5 payments of $1800 after deposit

The Process

How the uplevel begins

step 1

Connect & Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project.

On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review after we have touched base.

step 2

Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.

Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® fam of brands that make bank!

step 3

Dive In + Geek Out

Let’s do some brand soul searching!

Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

WE WOULD BE A GREAT FIT IF:

ONE/

Operate your business based on a distinct purpose, mission, or set of values

TWO/

Trust my expertise and my creative process (I’m here to get you what you need to grow)

THREE/

Are ready to invest in your business through professional design

Client Praise

"Before our rebrand, our brand was inconsistent, no direction, no clear voice across our social platforms and website. We wanted our brand to feel artistic, wild, and classy and upon first deliverable, Bethany nailed it! We are so stoked that our new brand, Wild Hare Films, is consistent across all our socials and website. She even did things for us that we didn't even know we NEEDED, like different logo designs to use in different contexts, and pages of references for us to look back at and send to anyone who we might bring onto our team in the future. Our only regret is not hiring Bethany to create our rebrand years ago! Imagine where we'd be by now."

"We came to Bethany with a complex project: our two sister companies of 25+ years never had formal branding, and their brands were not paired together. Bethany brilliantly created us two new brands that beautifully represented our companies and their shared history. Although we were excited to modernize our look, the change was intimidating. Luckily, Bethany's patience, knowledge, and excellent taste made the project a big success! I recommend Bethany to all creative businesses to trust for their branding needs."

"I've worked with Bethany on two major website designs. One as a redesign for an existing site and one design from scratch for a new site. I have a particular vision for my brand and Bethany was seamlessly able to bring it to life. She helped polish my existing site so it's fresh, enticing and user-friendly. The design for the new site was way more than I could've asked for.On top of her great design skills, Bethany has been very communicative throughout the process. I feel like I'm a part of the process and feel very comfortable working with her. She's now my go-to designer for all of my brand needs."

“I was really nervous going into my work with Bethany because I didn't feel like what I wanted could be done. I wanted a professional, yet really fun atmosphere for my business which seemed so contradictory. During the brand phase with Bethany, I literally cried because she captured the vision PERFECTLY and I couldn't have imagined it any better. Then came the design phase and she absolutely CRUSHED the visuals. I walked away with a new brand and a new website that TRULY embodied everything I wanted and I left feeling so freaking clear and excited to move forward in my business after my rebrand with her. I recommend her SO HIGHLY. Like seriously, use her for anything and everything.”

“I honestly cannot say enough about the caliber of content and the insanely efficient and streamlined process in which it was delivered. Bethany is a force to be reckoned with! She ‘got’ the essence of my brand and business instantly. Like many businesses starting out, I attempted to create my brand ‘solo.’ What I learned is that I am not an expert and was lucky enough to have Bethany recommended to me via the Becoming Iconic Agency Boutique. What I have now is clear, concise, and the messaging to my clients…. I can’t even!! I received more in my deliverables than I ever expected. Easily one of the best investments I’ve ever made! I am beyond grateful.”

“Best investment I've made in my business all year. Hands down. Bethany is phenomenal at what she does. Her process is smooth, efficient, and effective. I can't recommend working with her enough. You'll get a completely custom result with a high-end experience along the way. I'm already scheming on ways I might continue to work with her in the future.”

Client Love Notes

FAQs

Still On the fence?

I’ve got you. Here are answers to a few common questions:

What if I just need a website?

If you have an established brand (aka you worked with a designer previously), then I am more than happy to discuss your website needs. That said, I don’t offer just a website (like I don’t offer just a logo) because I want your website to be a part of a larger, effective brand strategy.

Do you offer payment plans?

Yes! Every service has a payment plan option to make sure it works within your business budget.

What if I am not sure which service I need?

The best thing to do here is hop on a call with me to discuss where you’re at in your business and how I can meet you there.

Can I add on other services?

Yes! My clients often add on brand collateral during our time together or even a few months later. Brand collateral can look like packaging design, social media templates, etc. I also offer copywriting services on a per-client basis when I know I can meet your copywriting needs. Otherwise, I have an amazing copywriter I will send you to!

Set your sights on making a difference with your business

Leave the design to me.