Brand Strategy
and design

Intentional, holistic, psychology-backed design services for multi-figure business owners, fierce visionaries, and tenacious creatives. 

You’re out there making change and experiences in the world.

Let’s make sure your brand is setting you up for success.

Truth is, your brand speaks for you. Intentional branding makes sure it’s saying the right thing! Together through my signature psychology-backed brand strategy process, we’ll unearth what makes you tick, what makes you unique, and what’s going to make your people crazy excited to book with you.

Ready to skip the identity crisis and go straight to the unforgettable brand part?

Hold up a sec, 

What exactly is brand strategy?

Brand strategy is a rock-solid plan that forms the foundation of your brand and your branding. It defines the overall direction and messaging for your brand and business, and includes elements like your target audience, mission, and voice. It’s what makes the pretty parts so effective. And I won’t draw a single line before it’s in place. 

If you’re ready for…

A holistic approach to design and a comprehensive client experience

A cohesive, elevated online presence that clearly demonstrates the value of your work.

Unshakable confidence in yourself, your business, and the way you show up for your people

…bring me in. 

Services

Ways to Work Together

The Brand Bloom

Brand Identity for the new Budding Business

If you’re a budding business owner who knows you need more than a scraped together Canva logo to blossom, but don’t quite have the budget or time for a full project, this VIP Intensive is for you! Together we’ll build your brand identity basics in just 3 days, so you can immediately put them to use on your website and social—get back to doing what you do best.

Here’s What You’ll Get: 

  • Brand personality, market, and phrasing (your wee bit of strategy)
  • Color Palette
  • Mood board
  • Primary typographic logo 
  • Submark
  • Font pairing
  • 5 Custom social media templates

Option to add one a 1-3 page website build. Adds one week to the project. 

Investment: $2,200
Timeline: 3 Days
Inquire Now

Custom Brand Design

For the driven business ready to be seen.

It’s time to stand out in a sea of open tabs and never-ending feeds. My custom brand design process gives you everything you need to launch a cohesive visual identity that connects with your audience today and serves your business for years to come.

Here’s What You’ll Get: 

  • A brand strategy document covering your brand personality, transformation story, lexicon, characteristics, competitive edge, and ideal client insights (pain points, and solutions)
  • Creative direction (including business goals and objectives)
  • Psychology-backed brand strategy
  • Brand guidelines document
  • Brand assets:
    • Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media templates
  • Launch graphics
Investment: $4,500
Or Three Payments of $1500
Timeline: 4-5 weeks
Oh Hell Yes!
Custom Brand & Web Design

The Completely Cultivated Brand & website Design Experience

Strategy and Purpose to Back Design Decisions IS Powerful. It’s time you leverage it in every way possible

Ready for a brand and website that feels like you and works for you? Yeah, I thought so. Gone are the days of making excuses for a logo that’s “good enough” or a website that’s always “under construction.” It’s time to create and launch a brand you can be proud of into the world—so you focus on your mission (aka your business superpower)!

Here’s What You’ll Get:

  • A brand strategy document covering your brand personality, transformation story, lexicon, characteristics, competitive edge, and ideal client insights (pain points, and solutions)
  • Creative direction (including website goals and objectives)
  • Psychology-backed website and offer strategy
  • Brand guidelines document
  • Brand assets:
    • Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media templates
  • Launch graphics and Instagram landing page
  • Custom-designed responsive website on WordPress, Shopify or ShowIt (up to 5 pages)
  • Basic SEO setup
  • 72 Hours of post-launch support and training videos for quick changes
Investment: $8750
Or 5 Payments of $1750
Timeline: 6-8 weeks

(e-commerce design will have a higher cost. For these websites, I work with Shopify. For service providers and other businesses I work with ShowIt , WordPress and Squarespace)
Wait, I Really Need This!

The Process

How The Magic Happens:

Step 1: Connect + Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project. On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review.

Step 2: Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply sign and pay to secure your spot on my calendar. Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® family!

Step 3: Dive in + Geek out

Let’s do some brand soul searching! Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

Take The First Step

A PEEK AT PAST BRAND TRANSFORMATIONS

View My Portfolio Samples

We Are A Great Fit If You…

1.

Operate your business based on a distinct purpose, mission, or set of values

2.

Trust my expertise and my creative process (I’m here to get you what you need to grow)

3.

Are ready to invest in your business through professional design

Client Praise

"Before our rebrand, our brand was inconsistent, no direction, no clear voice across our social platforms and website. We wanted our brand to feel artistic, wild, and classy and upon first deliverable, Bethany nailed it! We are so stoked that our new brand, Wild Hare Films, is consistent across all our socials and website. She even did things for us that we didn't even know we NEEDED, like different logo designs to use in different contexts, and pages of references for us to look back at and send to anyone who we might bring onto our team in the future. Our only regret is not hiring Bethany to create our rebrand years ago! Imagine where we'd be by now."
Em & JFounders of Wild Hare Films
"We came to Bethany with a complex project: our two sister companies of 25+ years never had formal branding, and their brands were not paired together. Bethany brilliantly created us two new brands that beautifully represented our companies and their shared history. Although we were excited to modernize our look, the change was intimidating. Luckily, Bethany's patience, knowledge, and excellent taste made the project a big success! I recommend Bethany to all creative businesses to trust for their branding needs."
Tobi FlowersCOO Of TraCorp & GMarie Group
"I've worked with Bethany on two major website designs. One as a redesign for an existing site and one design from scratch for a new site. I have a particular vision for my brand and Bethany was seamlessly able to bring it to life. She helped polish my existing site so it's fresh, enticing and user-friendly. The design for the new site was way more than I could've asked for.On top of her great design skills, Bethany has been very communicative throughout the process. I feel like I'm a part of the process and feel very comfortable working with her. She's now my go-to designer for all of my brand needs."
Melanie LockertMental Health & Wealth Show

Client Love Notes

… are you ready to bring me in?

Take The First Step

Your Deserve a Holistic Appraoch

 Compare My Services To See Which One Meets You Where You’re At

The Brand Bloom

The Brand Bloom, a 3 day VIP Intensive to build your new brand identity, for the budding business.

  • Brand Personality
  • Moodboard
  • Color Palette
  • Font Pairings
  • Typographic Logo
  • Submark
  • 5 Social Templates
  • Option to add on a mini website build

Custom Brand Design Build

For the entreprenuer or business ready to be seen and scale through strategy backed designs.

  • Your brand transformation story
  • Your competitive edge
  • Brand Lexicon & Characteristics
  • Ideal client insights, painpoints, & solutions
  • Creative Direction
  • Psychology backed brand strategy
  • Brand guidelines
  • Moodboard
  • Color Palette
  • Font Pairings
  • Custom Primary Logo
  • Custom Secondary Logo
  • Alternative Logo
  • Icon
  • Multiple Submarks
  • Brand Patterns
  • Launch Graphics
  • 10+ Social Templates
  • Social Story Templates

The Completely Cultivated Brand & Website Design Experience

For the entreprenuer or business that is ready to be seen with purpose at every single touchpoint.

  • Your brand transformation story
  • Your competitive edge
  • Brand Lexicon & Characteristics
  • Ideal client insights, painpoints, & solutions
  • Creative Direction
  • Psychology backed brand strategy
  • Brand guidelines
  • Moodboard
  • Color Palette
  • Font Pairings
  • Custom Primary Logo
  • Custom Secondary Logo
  • Alternative Logo
  • Icon
  • Multiple Submarks
  • Brand Patterns
  • Launch Graphics
  • 10+ Social Templates
  • Social Story Templates
  • Your website goals and objectives
  • Your website site map
  • Offer strategy
  • Custom designed website with 5 pages
  • Instagram landing page
  • Responsive design
  • Basic SEO set up
  • Email integrations
  • Post launch support for 72 hours
  • Training for quick changes

FAQ

Still On the fence?

I’ve got you. Here are answers to a few common questions:

If you have an established brand (aka you worked with a designer previously), then I am more than happy to discuss your website needs. That said, I don’t offer just a website (like I don’t offer just a logo) because I want your website to be a part of a larger, effective brand strategy.

Yes! Every service has a payment plan option to make sure it works within your business budget.

The best thing to do here is hop on a call with me to discuss where you’re at in your business and how I can meet you there.

Yes! My clients often add on brand collateral during our time together or even a few months later. Brand collateral can look like packaging design, social media templates, etc. I also offer copywriting services on a per-client basis when I know I can meet your copywriting needs. Otherwise, I have an amazing copywriter I will send you to!

Set your sights on making a difference with your business.

Leave The Design to Me

Fill Out My Inquiry form
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