Image of a woman sitting along the edge of a wall. On the bottom of the image is a logo for "Kyla Erlandson Consulting".
Image of a woman walking along a wall of art with a dark overlay over the image. On top is a white logo for Liz Brindley.
Image of a forest in the mountains with a circular logo in the middle for "Cascade Dome. Geodesic Glamping. Cascade, Idaho".
Image of a woman muddling herbs with a logo on top that reads "FED by Alex".
An iPad sitting on a white book on a couch. On the iPad is an image of a luxury dining room with a logo on top that reads "dp Design Studio+. Inspire | Create | Realize".
Woman making a bed with a white overlay over the image. In the middle is a logo that reads "AirBrindy. Design Forward - Hospitality Focused".
An iPad sitting on the corner of a table with a logo pulled up on the screen that says "Elevated Living. Home Design by Kara Neufeld".
Two women swinging their hair around with an icon in the middle for Honey & Comb
Business cards in an even grid with a logo in the middle that says "Slade Copy House"
Person sitting on the floor typing on a computer while they are on the phone. Above her is a logo that says "KHB | Financial".
Image of three people cheersing with a dark overlay and a logo on top that reads "The AW Creative. Building empires for the fierce & fearless. New York"
A candle with a label on it that has a logo for Southwest Wanderlust on it.
Image of an outdoor sitting area in a luxury home with a white logo on top that reads "Paloma Palm Springs Hotel".
Clothing tags for "Stil boutique x beauty" on an olive green background.
Six business cards in various colors with logo and icons for "The Dog Intuitive" on them.
Image looking up at a ski chalet with a white overlay over the image. On top of the image is a black logo that reads "Mt. Whitney Chalet, California".
A black background with a white logo on top that says "Ruby Pebble Financial Planning. Enable living life - on your own terms".
A three by three grid of social media images and logos on different colored backgrounds for the brand "Human Bravely".

BRAND strategy & DESIGN

Intentional, psychology-backed design services for
multi-figure business owners, fierce visionaries, and tenacious creatives.

Let’s make sure your brand is setting you up for success

Truth is, your brand speaks for you. Intentional branding makes sure it’s saying the right thing! Together through my signature psychology-backed strategic branding process, we’ll unearth what makes you tick, what makes you unique, and what’s going to make your people crazy excited to book with you.

Ready to skip the identity crisis and go straight to the unforgettable brand part?

Hold up a sec, what exactly is brand strategy? Give me the deets…

Brand strategy is a rock-solid plan that forms the foundation of your brand and your branding. It defines the overall direction and messaging for your brand and business, and includes elements like your target audience, mission, and voice.

It’s what makes the pretty parts so effective. And I won’t draw a single line before it’s in place.

Our clients have been featured in:

Branding and Web Design Services

Ways to Work Together

Woman in the woods leaning up against a tree with her elbow at sunset.
Black and white image of a woman sitting on a couch leaning up against the arm of it.

YOUR BRAND

Custom brand strategy & design for the driven business ready to be seen

It’s time to stand out in a sea of open tabs and never-ending feeds. My custom brand design process gives you everything you need to launch a cohesive visual identity that connects with your audience today and serves your business for years to come.

HERE’S WHAT YOU WILL GET:

A brand strategy document built to support your business growth and supply everything from brand messaging to market insights. 

Your complete brand style guidelines so you and your team understand how to best use your new brand assets which will include: 

Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media template pack, launch graphics, brand collateral etc. 

This is your complete brand package crafted to serve your up level. 

INVESTMENT STARTS AT: $5497
Or 4 payments of $1250 after the deposit. Additional brand assets or more complex elements may change the price. 

Inquire Here

Your Brand + Website

Custom brand strategy, branding, and a website built with purpose. It’s time you leverage the power of design in every way possible

Ready for a brand and website that feels like you and works for you? Yeah, I thought so. Gone are the days of making excuses for a logo that’s “good enough” or a website that’s always “under construction”  or “just fine”. It’s time to create and launch a brand you can be proud of into the world—so you focus on your mission (aka your business superpower)!

HERE’S WHAT YOU WILL GET:

A brand strategy document built to support your business growth and supply everything from brand messaging to market insights. 

Your complete brand style guidelines so you and your team understand how to best use your new brand assets which will include: 

Moodboard, color palette, font pairings, primary and secondary logo, alternative logo, icon, submarks, brand pattern, custom social media template pack, launch graphics, brand collateral etc. 

A beautifully designed website with that is created to function and serve your clients – guiding them right into your offers so your first impression is everything and more for your brand. (Standard sites are 5-7 main pages). 

With over 10 years of experience in the industry and a team of developers, I am able to work with your platform of choice. I specialize in ShowIt, WordPress, Shopify, and Squarespace. 

INVESTMENT STARTS AT: $9975 or 
5 payments of $1800 after the deposit. Please note that e-commerce sites will be more than the starting price. 

Inquire Here
Black and white image of a woman sitting on a couch looking out through a window.

The Process

How the uplevel begins

step 1

Connect & Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project.

On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review after we have touched base.

step 2

Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.

Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® fam of brands that make bank!

step 3

Dive In + Geek Out

Let’s do some brand soul searching!

Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

Take The First Step

WE WOULD BE A GREAT FIT IF: 

ONE/

Operate your business based on a distinct purpose, mission, or set of values

TWO/

Trust my expertise and my creative process (I’m here to get you what you need to grow)

THREE/

Are ready to invest in your business through professional brand design

Client Praise

"Before our rebrand, our brand was inconsistent, no direction, no clear voice across our social platforms and website. We wanted our brand to feel artistic, wild, and classy and upon first deliverable, Bethany nailed it! We are so stoked that our new brand, Wild Hare Films, is consistent across all our socials and website. She even did things for us that we didn't even know we NEEDED, like different logo designs to use in different contexts, and pages of references for us to look back at and send to anyone who we might bring onto our team in the future. Our only regret is not hiring Bethany to create our rebrand years ago! Imagine where we'd be by now."
Em & JFounders of Wild Hare Films
"We came to Bethany with a complex project: our two sister companies of 25+ years never had formal branding, and their brands were not paired together. Bethany brilliantly created us two new brands that beautifully represented our companies and their shared history. Although we were excited to modernize our look, the change was intimidating. Luckily, Bethany's patience, knowledge, and excellent taste made the project a big success! I recommend Bethany to all creative businesses to trust for their branding needs."
Tobi FlowersCOO Of TraCorp & GMarie Group
"I've worked with Bethany on two major website designs. One as a redesign for an existing site and one design from scratch for a new site. I have a particular vision for my brand and Bethany was seamlessly able to bring it to life. She helped polish my existing site so it's fresh, enticing and user-friendly. The design for the new site was way more than I could've asked for.On top of her great design skills, Bethany has been very communicative throughout the process. I feel like I'm a part of the process and feel very comfortable working with her. She's now my go-to designer for all of my brand needs."
Melanie LockertMental Health & Wealth Show
“I was really nervous going into my work with Bethany because I didn't feel like what I wanted could be done. I wanted a professional, yet really fun atmosphere for my business which seemed so contradictory. During the brand phase with Bethany, I literally cried because she captured the vision PERFECTLY and I couldn't have imagined it any better. Then came the design phase and she absolutely CRUSHED the visuals. I walked away with a new brand and a new website that TRULY embodied everything I wanted and I left feeling so freaking clear and excited to move forward in my business after my rebrand with her. I recommend her SO HIGHLY. Like seriously, use her for anything and everything.”
Haley SladeSlade Copy House
“I honestly cannot say enough about the caliber of content and the insanely efficient and streamlined process in which it was delivered. Bethany is a force to be reckoned with! She ‘got’ the essence of my brand and business instantly. Like many businesses starting out, I attempted to create my brand ‘solo.’ What I learned is that I am not an expert and was lucky enough to have Bethany recommended to me via the Becoming Iconic Agency Boutique. What I have now is clear, concise, and the messaging to my clients…. I can’t even!! I received more in my deliverables than I ever expected. Easily one of the best investments I’ve ever made! I am beyond grateful.”
Diannedp Design Studio+
“Best investment I've made in my business all year. Hands down. Bethany is phenomenal at what she does. Her process is smooth, efficient, and effective. I can't recommend working with her enough. You'll get a completely custom result with a high-end experience along the way. I'm already scheming on ways I might continue to work with her in the future.”
LauraHuman Bravely
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A peek at past brand transformations

Two people sitting across from each other on couches with a red overlay over the image. On top is a logo that says "Ash Tree Counseling Center".
Ash Tree Counseling Center
Two women holding hands and laying in opposite directions with an icon in the middle that has a "W" and "F" with a hare icon in between.
Wild Hare Films
Close up view of a business card in a row of business cards for the business "Addie Gray Digital. Pinterest strategy, solutions & frameworks".
Addie Gray Digital
Person sitting on the floor with art around them. On top is a white overlay and a logo that reads "Force Art Therapy. Create, Uncover, Heal".
Force Art Therapy
Woman sitting at a table drinking out of a glass with a logo in the bottom left corner that read "Becoming Iconic".
Becoming Iconic
An iPad sitting on a white book on a couch. On the iPad is an image of a luxury dining room with a logo on top that reads "dp Design Studio+. Inspire | Create | Realize".
dp Design Studio+
Image of a forest in the mountains with a circular logo in the middle for "Cascade Dome. Geodesic Glamping. Cascade, Idaho".
Cascade Dome
Woman making a bed with a white overlay over the image. In the middle is a logo that reads "AirBrindy. Design Forward - Hospitality Focused".
AirBrindy
Image of three people cheersing with a dark overlay and a logo on top that reads "The AW Creative. Building empires for the fierce & fearless. New York"
The AW Creative
Business cards laid out in a grid with a logo on them that says "Connect Well Social. Grow through meaningful connections."
Connect Well Social
Business cards in an even grid with a logo in the middle that says "Slade Copy House"
Slade Copy House
Aerial view of a road through a wooded area with a logo on top that says "Craft Your Wild".
Craft Your Wild
Image with small grey lines coming up from the bottom and a logo in the middle that reads "CURA integrative health"
CURA Integrative Health
An iPad sitting on the corner of a table with a logo pulled up on the screen that says "Elevated Living. Home Design by Kara Neufeld".
Elevated Living
Blue background with an money sign icon sideways in the middle.
Family Money Adventure
Image with a black background and a white icon in the middle of a plant.
Green Content Co
A three by three grid of social media images and logos on different colored backgrounds for the brand "Human Bravely".
Human Bravely
Image of a person in a bright green suit sitting on a bright green couch. In the middle are the words "It's Whit Radacina" repeated in a square.
It's Whit Radacina
A pen sitting next to a business card. On the card is the logo for "John Egan. Your content champion".
John Egan
Light purple background with a black logo in the middle for "Joshua Tree Brewing Co".
Joshua Tree Brewing Co
Person sitting on the floor typing on a computer while they are on the phone. Above her is a logo that says "KHB | Financial".
KHB Financial
Image of a woman sitting along the edge of a wall. On the bottom of the image is a logo for "Kyla Erlandson Consulting".
Kyla Erlandson Consulting
La Marque Social
La Marque Social
Image of rope around an anchor on a dock with a dark blue overlay on the image. On top is a logo that reads "Madden's Seafood. Fresh from the coast - Raleigh, NC".
Madden's Seafood
Image with a blue background and various logos and icons for "Miranda Marquit. Cultivate Wealth".
Miranda Marquit
Image looking up at a ski chalet with a white overlay over the image. On top of the image is a black logo that reads "Mt. Whitney Chalet, California".
Mt. Whitney Chalet
A three by three grid of colorful blocks with various logos, icons, and brand patterns for Nurse Fern.
Nurse Fern
Image of an outdoor sitting area in a luxury home with a white logo on top that reads "Paloma Palm Springs Hotel".
Paloma
A three by three grid of colorful squares. On each square is various logos, brand marks, and patterns for Powerhouse Writers.
Powerhouse Writers
A tan paper-like background with a logo in the middle for "Rosemere Tavern. Family Owned & Operated".
Rosemere Tavern
A black background with a white logo on top that says "Ruby Pebble Financial Planning. Enable living life - on your own terms".
Ruby Pebble Financial Planning
Clothing tags for "Stil boutique x beauty" on an olive green background.
STIL Boutique
Close up view of a person in jeans and yellow high heels with a white overlay over the image. On top of the image is a logo that reads "The Lively Creative".
The Lively Creative
Six business cards in various colors with logo and icons for "The Dog Intuitive" on them.
The Dog Intuitive
A person doing yoga with a logo over them that reads "Tiny Ladder. Supported Steps for Exercise - following stillbirth".
Tiny Ladder
Image of two people fist bumping with a light overlay over the photo. On top is a logo that says "V for Victory".
V For Victory
Woman holding up two different sweaters in a store with a logo over the middle of the image that reads "Wild Fern".
Wild Fern
View full portfolio

Client Love Notes

FAQs

Still On the fence?

I’ve got you. Here are answers to a few common questions:

If you have an established brand (aka you worked with a designer previously), then I am more than happy to discuss your website needs. That said, I don’t offer just a website (like I don’t offer just a logo) because I want your website to be a part of a larger, effective brand strategy.

Yes! Every service has a payment plan option to make sure it works within your business budget.

The best thing to do here is hop on a call with me to discuss where you’re at in your business and how I can meet you there.

Yes! My clients often add on brand collateral during our time together or even a few months later. Brand collateral can look like packaging design, social media templates, etc. I also offer copywriting services on a per-client basis when I know I can meet your copywriting needs. Otherwise, I have an amazing copywriter I will send you to!

Set your sights on making a difference with your business

Leave the design to me.

Fill Out My Inquiry form
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