Brand Strategist & Designer| Graphic Designer AZ, Bethany Works®

Unearth What Makes Your Business
Stand Out

Strategic brand and web design for established multi-figure brands and fierce visionaries on a mission. Coach for tenacious creatives ready to book out.

Real talk:

If you think your brand is made up of a pretty logo alone, you’re leaving money and impact on the table.

You care deeply about your business, the people you serve, and the work you do to make the world a better place. Your purpose & vision powers everything you touch…but somehow your brand identity (or lack thereof) doesn’t match the value you bring.

Truth is, in a sea of sameness, you don’t need another airy flat lay or run-of-the-mill Canva graphic to grow your business. You need psychology-backed, thoughtful, true-to-you branding that speaks straight to your people’s hearts (and wallets). And you’ve come to the right place.

Here’s the thing:

Strategic design matters. Every time.

Let’s make sure yours is get-out-of-this-world irresistible.

Services

Ready to uplevel & put your mission center stage?

(The world needs it. Your people need it. Let’s do it.)

Get Started

The Brand Bloom

A 3 day VIP intensive for the newer business owner ready to build their brand basics for their next level of growth. (Option to add on a mini website build)

Grow

Custom
Brand Design

A comprehensive brand build out complete with a thorough brand strategy to get you adored—not ignored. Perfect for those with multiple revenue streams and offers.

Expand

Custom Brand &
Website Design

Want the whole 9 yards and then some? Cover every customer touch point with a custom brand strategy, visual brand identity, and website.

Hi, I’m Bethany McCamish, and building unmistakable money-generating brands is kinda my thing.

(Spoiling my 4 pets, hiking, and living that nomad life are also my things!)

I’m a brand and web designer for purpose-driven businesses and swoon-worthy destinations. Put simply, I’m obsessed with making your ideas look and feel good through psychology-backed design and strategy so you can build a legacy brand. With years of experience teaching both graphic design and English, and nearly a decade spent curating art shows in my local community, I know which visuals attract audiences and which stories stick. And I’m on a mission to get more of the good brand stories out—starting with yours.

The Process

How The Uplevel Begins:

Step 1: Connect + Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project. On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review.

Step 2: Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply sign and pay to secure your spot on my calendar. Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® family!

Step 3: Dive in + Geek out

Let’s do some brand soul searching! Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

A PEEK AT PAST BRAND TRANSFORMATIONS

Client Love Notes

… are you ready to bring me in?

The Brand Quiz

Uncover your brand personality

Not quite sure where to start? Take my 5 minute brand quiz to uncover your unique brand archetype, which forms the basis for any psychology-backed brand.

Client Praise

"I AM BLOWN AWAY! Bethany is a true artist, expert and genius. I feel my brand represents me, my goals, my future and my field all in one gorgeous thing. She was mindful of my wants but also added her professional guidance which I appreciated (and needed). I literally have every single thing I need to use my brand everywhere and for anything. Also as a Black woman it is not always easy to fully trust a professional to see me both as a professional and a Black woman. She is so aware and open to these diversities and how they impact marginalized people. It's refreshing to work with such a complex and well rounded individual. I cannot recommend her enough. If there were 100 stars possible she would get 1000 from me!"

"Doing business with Bethany Works is a top tier, elite experience. From start to finish, Bethany made the process seamless, even from the small tech assignments I had. She captured my brand voice and visuals to perfection. When I now see my brand, it literally speaks for itself. I've DIY'ed my branding for years and I would've never thought it could turn out as beautiful as it did. If you want something done right and properly aligned the first time, Bethany is your girl!"

"I love working one-on-one with clients as a therapist, but planning how to communicate that message to a wider audience in a way that still felt authentic was anxiety-inducing. Bethany put me at ease from the first phone call. Her questions and process connected in meaningful ways to the parts of my business that I cared deeply about and turned what felt like a jumbled mess into a concrete brand that feels true to who I am as both a therapist and a business owner. Bethany was a dream to work with and the results were stunning. I highly recommend her!"

"Working with Bethany was amazing. She took me through a very thorough process to create my entire brand identity with extremely professional follow-up every step of the way. It felt like I had bought white-glove service from her. She is creative, talented, and professional and I absolutely will work with her again in the future. Thank you, Bethany, for your amazing work. It will be with me for a long time"

"Bethany is professional, fast, and efficient. She creates stunning branding packages and is a joy to work with. After working with her closely on my business for branding and web design work, I not only landed 5 figure clients - I was able to get back to doing what I loved instead of fumbling around with my designs! I highly recommend working with Bethany!"

Here to learn?

I’ve Got You Covered

And, as a former teacher, I totally respect that. Check out my self-paced courses for newer business owners or my high-touch mentorship program for creative CEOs ready to get unstuck and reach the next level.

PSST—Made it all the way down here?

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Unearth What Makes Your Business Stand Out