Brand Strategist & Designer| Graphic Designer AZ, Bethany Works®

Giving you permission to

UNEARTH YOUR BRAND expansion

Strategic brand and web design studio serving fierce visionaries and tenacious creatives on a mission to elevate their multi-figure brand.

WE SPECIALIZE IN psychology-backed

Brand strategy. Messaging. Branding. Web design. Packaging.

For established entrepreneurs, lifestyle brands, and hospitality businesses. This means the way your business positions itself actually means something to your clients, customers, and guests.

Real talk:

YOU ARE PROBABLY LEAVING MONEY AND impact ON THE TABLE.

You care deeply about your business, the people you serve, and the work you do to make the world a better place. Your purpose & vision powers everything you touch…but somehow your brand identity (or lack thereof) doesn’t match the value you bring.

Truth is, in a sea of sameness, you don’t need another airy flat lay or run-of-the-mill Canva graphic to grow your business. You need psychology-backed, thoughtful, true-to-you branding that speaks straight to your people’s hearts (and wallets). And you’ve come to the right place.

Here’s the thing:

STRATEGIC DESIGN matters. every time.

Services

Grow

Custom brand strategy
& design

A comprehensive brand build out complete with a thorough brand strategy guide to get you adored—not ignored.

Perfect for those with multiple revenue streams and offers who are not ready to re-design their website just yet or plan to design your website yourself and want to ensure you have a solid brand foundation that will work for your business, not against it.

Expand

Custom Brand Strategy, brand design,
& Website Design

Want the whole 9 yards and then some? Cover every customer touch point with a custom brand strategy, visual brand identity, and website.

In addition our brand design agency partners with incredible psychology-driven copywriters in order to provide you with less ‘project management’ and more ‘Yes, I love this!’. Pair this with our add-on of photo style guide for your new brand shoot and you truly have an agency here to support your complete expansion.

Not sure where to start?

UNCOVER YOUR BRAND personality

Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand.

LET'S MAKE SURE YOUR BRAND IS
get-out-of-
this-world-
irresistible.

The Process

How the uplevel begins

step 1

Connect & Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project.

On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review after we have touched base.

step 2

Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.

Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® fam of brands that make bank!

step 3

Dive In + Geek Out

Let’s do some brand soul searching!

Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

I’m Bethany, CEO & Brand Strategist

BUILDING UNMISTAKABLE
money-generating brands
is kinda my thing.

(Spoiling my 4 pets, hiking, and traveling are also my things)

I’m a brand and web designer for purpose-driven businesses and swoon-worthy destinations. Put simply, I’m obsessed with making your ideas look and feel good through psychology-backed design and strategy so you can build a legacy brand.

With years of experience teaching both graphic design and English, and nearly a decade spent curating art shows in my local community, I know which visuals attract audiences and which stories stick. And I’m on a mission to get more of the good brand stories out—starting with yours.

Featured in:

A peek at past brand transformations

Client Praise

"I AM BLOWN AWAY! Bethany is a true artist, expert and genius. I feel my brand represents me, my goals, my future and my field all in one gorgeous thing. She was mindful of my wants but also added her professional guidance which I appreciated (and needed). I literally have every single thing I need to use my brand everywhere and for anything. Also as a Black woman it is not always easy to fully trust a professional to see me both as a professional and a Black woman. She is so aware and open to these diversities and how they impact marginalized people. It's refreshing to work with such a complex and well rounded individual. I cannot recommend her enough. If there were 100 stars possible she would get 1000 from me!"

"Doing business with Bethany Works is a top tier, elite experience. From start to finish, Bethany made the process seamless, even from the small tech assignments I had. She captured my brand voice and visuals to perfection. When I now see my brand, it literally speaks for itself. I've DIY'ed my branding for years and I would've never thought it could turn out as beautiful as it did. If you want something done right and properly aligned the first time, Bethany is your girl!"

"I love working one-on-one with clients as a therapist, but planning how to communicate that message to a wider audience in a way that still felt authentic was anxiety-inducing. Bethany put me at ease from the first phone call. Her questions and process connected in meaningful ways to the parts of my business that I cared deeply about and turned what felt like a jumbled mess into a concrete brand that feels true to who I am as both a therapist and a business owner. Bethany was a dream to work with and the results were stunning. I highly recommend her!"

"Working with Bethany was amazing. She took me through a very thorough process to create my entire brand identity with extremely professional follow-up every step of the way. It felt like I had bought white-glove service from her. She is creative, talented, and professional and I absolutely will work with her again in the future. Thank you, Bethany, for your amazing work. It will be with me for a long time"

"Bethany is professional, fast, and efficient. She creates stunning branding packages and is a joy to work with. After working with her closely on my business for branding and web design work, I not only landed 5 figure clients - I was able to get back to doing what I loved instead of fumbling around with my designs! I highly recommend working with Bethany!"

“I was really nervous going into my work with Bethany because I didn't feel like what I wanted could be done. I wanted a professional, yet really fun atmosphere for my business which seemed so contradictory. During the brand phase with Bethany, I literally cried because she captured the vision PERFECTLY and I couldn't have imagined it any better. Then came the design phase and she absolutely CRUSHED the visuals. I walked away with a new brand and a new website that TRULY embodied everything I wanted and I left feeling so freaking clear and excited to move forward in my business after my rebrand with her. I recommend her SO HIGHLY. Like seriously, use her for anything and everything.”

“I honestly cannot say enough about the caliber of content and the insanely efficient and streamlined process in which it was delivered. Bethany is a force to be reckoned with! She ‘got’ the essence of my brand and business instantly. Like many businesses starting out, I attempted to create my brand ‘solo.’ What I learned is that I am not an expert and was lucky enough to have Bethany recommended to me via the Becoming Iconic Agency Boutique. What I have now is clear, concise, and the messaging to my clients…. I can’t even!! I received more in my deliverables than I ever expected. Easily one of the best investments I’ve ever made! I am beyond grateful.”

“Best investment I've made in my business all year. Hands down. Bethany is phenomenal at what she does. Her process is smooth, efficient, and effective. I can't recommend working with her enough. You'll get a completely custom result with a high-end experience along the way. I'm already scheming on ways I might continue to work with her in the future.”