Giving you permission to


Strategic brand and web design studio serving fierce visionaries and tenacious creatives on a mission to elevate their multi-figure brand.

Bethany McCamish, creator of the brand strategy masterclass, in a suit sitting in a chair and looking out a window.

WE SPECIALIZE IN psychology-backed

Brand strategy. Messaging. Branding. Web design. Packaging.

For established entrepreneurs, lifestyle brands, and hospitality businesses. This means the way your business positions itself actually means something to your clients, customers, and guests.

Close up view of someone running barefoot across rocks in a forest.
Woman leaning up against a tree with one hand on her head at sunset.

Real talk:


You care deeply about your business, the people you serve, and the work you do to make the world a better place. Your purpose & vision powers everything you touch…but somehow your brand identity (or lack thereof) doesn’t match the value you bring.

Truth is, in a sea of sameness, you don’t need another airy flat lay or run-of-the-mill Canva graphic to grow your business. You need psychology-backed, thoughtful, true-to-you branding that speaks straight to your people’s hearts (and wallets). And you’ve come to the right place.

Here’s the thing:

STRATEGIC DESIGN matters. every time.



Custom brand strategy
& design

A comprehensive brand build out complete with a thorough brand strategy guide to get you adored—not ignored.

Perfect for those with multiple revenue streams and offers who are not ready to re-design their website just yet or plan to design your website yourself and want to ensure you have a solid brand foundation that will work for your business, not against it.


Custom Brand Strategy, brand design,
& Website Design

Want the whole 9 yards and then some? Cover every customer touch point with a custom brand strategy, visual brand identity, and website.

In addition our Portland branding agency partners with incredible psychology-driven copywriters in order to provide you with less ‘project management’ and more ‘Yes, I love this!’. Pair this with our add-on of photo style guide for your new brand shoot and you truly have an agency here to support your complete expansion.  

Not sure where to start?


Take my free 5 minute brand quiz to discover your unique brand archetype, which forms the basis for every psychology-backed brand.

Feet wearing black heels hanging off the edge of a couch.


The Process

How the uplevel begins

step 1

Connect & Collaborate

Book a call or fill out my inquiry form so we can define your needs for your project.

On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review after we have touched base.

step 2

Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.

Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® fam of brands that make bank!

step 3

Dive In + Geek Out

Let’s do some brand soul searching!

Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables into the world. Done and done.

I’m Bethany, CEO & Brand Strategist

money-generating brands
is kinda my thing.

(Spoiling my 4 pets, hiking, and traveling are also my things)

I’m a brand and web designer in Portland Oregon for purpose-driven businesses and swoon-worthy destinations. Put simply, I’m obsessed with making your ideas look and feel good through psychology-backed design and strategy so you can build a legacy brand.

With years of experience teaching both graphic design and English, and nearly a decade spent curating art shows in my local community, I know which visuals attract audiences and which stories stick. And I’m on a mission to get more of the good brand stories out—starting with yours.

black and white photo of a woman with on hand on her head as she is standing in a wooded area

Featured in:

A peek at past brand transformations

Client Praise

Client Love Notes

PSST—Made it all the way down here?

You must be ready to rebrand. Let’s start with my top branding tips by signing up for my email list.