About
Bethany

Brand strategist and CEO of
Bethany Works®

Ever feel like you offer so much more value than your branding reflects? 

Well, that’s exactly what I’ve helped countless creatives like you fix. 

Bethany McCamish, at your service. I’m a strategic brand designer, web designer, and coach for purpose-driven creatives and visionaries on a mission. See that? I’m not just one thing, and you don’t have to be either! I take a truly custom approach to design, meaning I’ll never force you into a certain design style, aesthetic, preference, or trend. Rather, I study how your brand can best connect with other people, and then highlight those elements through strategy and visual design.

Because great design? It’s about so much more than cookie-cutter templates and passing fads. It’s about setting your business up for long-term growth, big-picture impact, and lasting legacy. You with me?

Story time

From the classroom to the creative business world

I’ve always experienced the world through creating. At age eleven, I first realized I could “create” a photograph with my parent’s clunky old Canon camera. I took a picture of my sister running down the beach, silhouetted against a stark white sky as water droplets splashed violently against her ankles. Every time I looked at that picture, I could feel the scene unfolding over and over again. My desire to create for a living took root and grew.

 

This drive led me to fine arts school, where I first learned about design, color theory, and psychology-backed frameworks. The more I learned, the more I realized the power of strategic branding to bring massive clarity, confidence, and growth to business owners. Eventually, I graduated with my BFA and MAT and began helping students learn to create as a high school graphic design and English teacher. After several years, my heart and focus shifted from helping students to helping small business owners through branding and web design. So I turned in my classroom keys for a laptop and a mission. 

Today, I spend my time serving movers, dreamers, and trailblazers ready to build something truly unique.

In 2017 I founded Bethany Works®, a full-service design studio that allows me to spend my time helping others by doing what I love: design and strategy. I’ve helped countless businesses elevate their visual identities and online presence, from solopreneurs to large corporations—now it’s your turn!

Bethany Works® Over The Years

2017

Started Bethany Works® as a side hustle
while teaching

2019

Took Bethany Works®
full-time

2020

Bethany Works® became a registered trademark

2021

Niched down to serve creatives and visionaries with psychology-backed brand design and strategy

2022

Launched merch and brand strategy
resources shop

Street cred 

FEATURES & PRESS

In addition to my laptop and a cup of coffee,

Here’s what I bring to every project

Curiosity 

I invest time and energy into learning, growing, and understanding others in order to build brands based on strong connections with other humans.

Inclusivity 

I welcome and make room for people in marginalized communities working to enact change in their industries and beyond. My brand acknowledges and celebrates the unique experiences that make people who they are.

INTENTIONALITY 

I believe intentional designs are built around a strategy for connection and growth. My work helps clients showcase their true expertise so they don’t leave money or impact on the table.

Fun Facts

When I am Not Creating, You'll Find Me:

  • Traveling the country full-time with my partner in our RV!
  • Researching” i.e. obsessing over typography and color palettes
  • Hiking in nature with my pets and my partner 
  • Cooking a vegan meal to enjoy outdoors

Proudly counting business and client wins since 2017:

100+

Branding and Web Design Clients Served

8

Creative CEOs Mentored

1000+

Cups of Coffee Consumed on the Job

The “professional” bio

If this were linkedin i would tell you

  • I hold a Bachelors of Fine Arts and a Master of Arts in Teaching with endorsements in English and Fine Arts
  • I taught English and Graphic Design for five years and built a regionally recognized curriculum
  • I ran and curated shows in the Pacific Northwest arts community for more than 7 years
  • I have completed an SEO for writers course and several branding and design courses
  • I have more than 8 years of experience in this industry 

PSST—Made it all the way down here?

Then it’s time to put your mission centerstage.

I can’t wait to get to know you and to serve you through strategic design and mentorship.