Brand Strategist &
CEO of Bethany Works®
In the creation business I am here to make your ideas and your mission easily interpreted to an ideal audience who NEEDS that idea. It really feels natural that what I make a reality would also make the world a better place. That is why I want to serve your purpose driven businesses. It gets me more excited that hiking in the PNW (and that’s like my favorite thing)
What I love about serving those values based, missin oriented busiesses working to make the world a better place is that you are all doing it just a little bit differently..
bgiving back, fighting for injustices, exposing overlooked and undervalued topics, breaking barriers for women, and so much more.
I’m here to help provide clarity and cohesion so you can build that trust and loyalty with you audience by showing up intentionally, driven, with that purpose pushing everything you do.
Each and every brand I work on has been purposefully created, infused with strategic thinking, attention to detail, and psychology-backed design. I work to create unique brands that are irresistible to your clients and customers. Book a call or fill out my inquiry form to chat about your project needs.
When you take the brand personality quiz, you’re given two archetypes that most align with your brand. Sadly, I cannot take credit for the genius of brand archetypes. This term was coined in the 20th century by psychologist Carl Jung. It has since been used by major companies to create branding that forms a specific connection with a specific audience. It’s a powerful tool I love to use with the brands I craft!
The brand personality quiz will point to archetypes that are aligned with your brand. These archetypes can help create brand clarity by focusing on your ideal niche. The quiz will help me know how to help you. Archetypes are so powerful and I can’t wait to chat with you more about them as we work them into your overall brand strategy.
I hold a Bachelors of Fine Arts and a Master of Arts in Teaching with endorsements in English and Fine Arts. In addition to this, I have completed an SEO for writers course, several branding and design courses and have more than 8 plus years of experience in the industry.
Bethany McCamish is a brand strategist, designer, copywriter, and the founder of Bethany Works®, a design studio providing psychology-backed strategy and design to purpose-driven businesses. Before founding Bethany Works®, McCamish spent five years as an English teacher and graphic design instructor building a regionally recognized curriculum. For more than 7 years she was integrated in the Pacific Northwest arts community running and curating shows that tell a story, all while sharpening her communication skills.
Over three years ago, McCamish started a personal finance blog that brought her coverage from CNBC, Forbes, Business Insider, and two Plutus Award Nominations. That blog also led to her first design and copywriting clients. Soon this side hustle grew enough that she quit teaching and launched Bethany Works® as a full-service design studio.
Now, McCamish gets to spend her days doing what she loves: design and strategy.