About
Bethany

Brand Strategist &

Copywriter

Hi! I’m Bethany McCamish, brand strategist and copywriter.  I create visual solutions and focused content for clients who already have a full plate.

Before founding Bethany Works®, I spent five years as an English teacher and graphic design instructor building a regionally recognized curriculum. For more than 7 years I was integrated in the Pacific Northwest arts community running and curating shows that tell a story, all while sharpening my communication skills.

Over three years ago, I started a personal finance blog which brought me coverage from CNBC, Forbes, Business Insider, and two Plutus Award Nominations. That blog also led to my first freelance clients. Soon my freelancing side hustle grew enough that I quit teaching.

Now, I get to spend my days combining my favorite things: design and writing.

When you run your own business, you have to quickly learn what to outsource. I hired Bethany to create my website and branding. I was immediately impressed by her professionalism and communication. While working on the project, she asked all the right questions, understood exactly what I needed, and created a high-quality website that will help my business grow. Honestly, I've never been more relieved to spend money.

-Kim Porter

What Are Brand Archetypes?

When you take the brand personality quiz, you’re given an archetype or two that most aligns with your brand. Sadly, I cannot take credit for the genius of brand archetypes. This term was coined in the 20th century by psychologist Carl Jung. It has since been used by major companies to create branding that forms a specific connection with a specific audience. 

Why Do You Start with the quiz?

The brand personality quiz will point to archetypes that are aligned with your brand. These archetypes can help create brand clarity by focusing on your ideal niche. The quiz will help me know how to help you and it will give you a way to leverage your brand. 

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Create Brand Clarity By Uncovering your brand personality

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My Credentials

I hold a Bachelors of Fine Arts and a Master of Arts in Teaching with endorsements in English and Fine Arts.  In addition to this, I have completed an SEO for writers course and several branding and design courses. 

When I am Not Creating, I Am:

  • Talking about money on my blog with other money nerds.
  • Traveling the world. I try to leave the country once a year.
  • Spending time with my pets and my partner. 
  • Hiking in nature.
  • Obsessing over my house plants. 
  • Looking at typography 

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