Well, that’s exactly what we’ve helped countless CEOs and entrepreneurs like you fix.
Bethany McCamish, at your service. I’m the founder, brand strategist, and creative director here at Bethany Works®.
I take a custom approach to design, meaning I’ll never force you into a certain design style, aesthetic, template, or trend. Rather, I study how your brand can best connect with your people, and then highlight those elements through strategy and psychology backed visual design.
Because great design? It’s about so much more than a cookie-cutter fast solution. It’s about setting your business up for long-term growth, big-picture impact, and lasting legacy. You with me? (And my team! This is a woman-owned and operated business!)
we don’t just design the logo around here because you deserve a cohesive visual identity that
speaks to your audience
It’s the same reason we offer brand and marketing support retainers after working together to build your brand foundation and website.
Bethany’s Origin Story
I’ve always experienced the world through creating. At age eleven, I first realized I could “create” a photograph with my parent’s clunky old Canon camera. I took a picture of my sister running down the beach, silhouetted against a stark white sky as water droplets splashed violently against her ankles. Every time I looked at that photo, I could feel the scene unfolding over and over again. My desire to create for a living started to grow from there.
This drive led me to fine arts school, where I first learned about design, color theory, and psychology-backed frameworks. The more I learned, the more I realized the power of strategic branding to bring massive clarity, confidence, and growth to business owners.
Eventually, I graduated with my BFA and MAT and began helping students learn to create as a high school graphic design and English teacher. After several years, my heart and focus shifted from helping students to helping business owners through branding and web design that meant something. So I turned in my classroom keys for a laptop and a mission.
that was 7 years ago, and since then i have been i spending my time serving movers, dreamers, and trailblazers ready to elevate their brand and build momentum behind their legacy.
In the time since opening the doors on my business, I have grown a women-owned and operated team, co-authored a book, and appeared on numerous podcasts and stages.
2017
Started Bethany Works® as a side hustle
while teaching
2019
Took Bethany Works® full-time
2020
Bethany Works® became a registered trademark
2021
Honed in on serving women creative CEOs and visionaries with psychology-backed brand design and strategy
2022
Launched merch and brand strategy and resources shop for other designers in addition to coaching for Creative CEOs
2023
Launch of the Unbreakable Brands® Podcast, our signature offer Brandcend®, and Bethany’s personal brand growing deeper roots at bethanymccamish.com
2024
Became a published Co-Author of Rise & Find | Continued landing on stages across the US.
2025
Added marketing retainers to better serve our clients
2026
...loading now
In addition to my laptop and a cup of coffee,
Curiosity
I invest time and energy into learning, growing, and understanding others in order to build brands based on strong connections with other humans.
Inclusivity
I welcome and make room for people in marginalized communities working to enact change in their industries and beyond. My brand acknowledges and celebrates the unique experiences that make people who they are.
INTENTIONALITY
I believe intentional designs are built around a strategy for connection and growth. My work helps clients showcase their true expertise so they don’t leave money or impact on the table.
if this were linkedin i would tell you…
I hold a Bachelors of Fine Arts and a Master of Arts in Teaching with endorsements in English and Fine Arts.
I taught English and Graphic Design for five years and built a regionally recognized curriculum.
I ran and curated shows in the Pacific Northwest arts community for more than 7 years.
I have completed an SEO for writers course and several branding and design courses.
I have more than 10 years of experience in this industry.
I this is a woman-owned (me!) and operated (my team) business!
I have given a TedTalk on the power images have to shape perspective.
When I am not creating, you’ll find me:
Traveling to a swoon worthy destination
“Researching” i.e. obsessing over typography and color palettes
Overlanding in the PNW with my pets and my partner
Reading or watching reality TV (Below Deck is my fav!)
PSST—Made it all the way down here?
Then it’s time to put your mission centerstage.
I can’t wait to get to know you and to serve you through strategic design and mentorship. Let’s start with the inbox!
Bethany McCamish is the founder of Bethany Works®, a TEDx speaker, and a psychology-backed brand strategist with over 10 years of industry experience. She holds a BFA and a Master of Arts in Teaching, and has helped 150+ businesses build authentic, lasting brands.
Bethany has a Bachelor of Fine Arts and a Master of Arts in Teaching with endorsements in English and Fine Arts. She taught graphic design and English for five years before transitioning to full-time entrepreneurship in 2019. Her education in design, color theory, and psychology informs her branding approach.
Bethany founded Bethany Works® in 2017 to help purpose-driven businesses build brands rooted in psychology rather than trends. After years of teaching, she wanted to apply her expertise in design and psychology directly to help women founders and service-based businesses create lasting impact.
Bethany Works uses psychology-backed design frameworks rather than trendy tactics. Bethany's approach focuses on long-term growth, big-picture impact, and lasting legacy—not cookie-cutter fast solutions. Her background as an educator and TEDx speaker brings a unique depth to brand strategy.
Yes, Bethany Works® is a woman-owned and woman-operated studio with a team supporting brand strategy, design, and web development. Bethany leads the strategic direction while her team helps execute comprehensive branding projects.
This site uses cookies to create the best experience. You can find out more in our privacy policy.
