Before the end of last year (still feels weird to write it like that!), I launched my rebranded website.
It was long overdue for a glow up.
And it got me thinking about some of my clients.
Working on the internet means that your brand evolves so fast.
What worked for you two years ago may not be what will work for you today. This is especially true if you have blossomed into your business – offering more value, targeting new clients, or looking to expand.
Just like the money you made two years ago pales in comparison to the money you’re earning today.
Take my client, now a friend, Anna, from AW Creative.
In no time at all, she’s built a high-end luxury brand for herself.
But her website didn’t reflect that.
So she focused instead on growing her social media channels.
And didn’t even link to her site from her socials.
She knew it was time for a change.
So she booked my highest package. And booked brand photography.
And within two weeks of launching her rebrand and website, she earned $40,000.
Which is to say, she recovered her investment (and then some!) almost immediately.
That is the power of my signature brand strategy framework and full implementation of a rebrand.
Here’s the hard truth…
If you’re a coach, entrepreneur, or service provider who wants to stand out and attract clients, you need branding and a website that strategically does this for you.
Your brand needs to be built to support:
- The value you provide
- The legacy you’re building
- The impact you want to make
And, sorry to say, generic templates, Canva logos, DIY designs, or even VIP days with junior designers just aren’t going to cut it.
They won’t position your business the way it ought to be positioned.
And before you think that content can cover you, I know that even the best damn content cannot make up for a lackluster first impression.
If you want impact (and I hope you do!), you owe it to yourself and the future of your brand to make strategic moves.
I can’t guarantee you’ll see results like Anna (I wish I could!), but I do know that when your brand aligns and you take action, you’ll:
- Build momentum
- Position your business appropriately
- Become unmistakable
- Find less friction in your sales process
- Attract the right people
- And make an impact
Strategic design is timeless. Not fast.
But how much time are you willing to waste giving your future clients the wrong impression?
You owe it to yourself to take your business seriously.