The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections make sales! Brand archetypes are one of my favorite ways to shape …
You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow …
5 Essential Actions Steps To Follow After a Brand Launch Read More »
Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer …
8 Mistakes to Avoid When Launching Your New Brand Read More »
So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now, …
Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your …
Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews Read More »
We’ve all been there, looking at a full inbox and a full to-do list – when suddenly, that feeling starts creeping in. Our bodies are telling us, “You’re doing too much, take a break!” even while our brains say, “You’re not doing enough, keep going!” Overwhelm in business always seems to pop up at the …
Overwhelm in Business: How To Tackle Overwhelm As An Entrepreneur Read More »
At least, not if you’ve written it correctly. That makes no sense at first glance, right? It’s the about page on my own website. Why wouldn’t it be about my story? But when you look a little deeper, you remember why your whole website exists in the first place. Your website is for your audience …
We all know that brands don’t just pop up one day, fully formed. It takes time and intentionality to build a brand that actually works – and by works, I mean generates revenue, endears clients to it, and sets a business apart from its competition. But even the best of intentions and all the time …
My Top 5 Books For Building An Intentional Brand Read More »
Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color …
Polarizing Colors (And Why We Love To Hate Them) Read More »
Whether you’re building a brand new business or rebranding an existing project, your business needs that expert touch to create a brand that works. But it seems like there are countless designers creating beautiful brands and offering comprehensive packages. How can you determine who will be the best fit for you? I get it – …
