Financial planning website design should leave you proud to share your link instead of wincing when you paste it into an email to a prospective client. You are an outstanding financial planner. People trust you with their retirement, their family’s security, and decisions they have weighed for years. Your website should reflect that, but too […]
Financial Planning Website Design: Strategies and Examples Read More »
Your financial advisor website design is often the first impression a potential client has of you, and right now it might be telling them that there’s not much difference between you and the advisor down the street. Most financial advisor websites promise to help with a life transition, guide people toward retirement, and simplify their
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When it comes to creating a high-quality, high-converting lead magnet, the truth is that giant e-books or a general PDF guide just don’t cut it anymore. Lead magnets are still powerful, and your coaching business needs one – but it should be designed intentionally so that it attracts the type of clients that you actually
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Testimonials on your website are powerful. They elevate your brand and business perception, clearly convey what you do for your clients, and demonstrate what sets you apart from your competitors. They also offer real, tangible insight into the experience of what it looks like to work with you. So, let’s talk about the importance of
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As a founder, your website is your first impression. It’s one you can control, and it can be used as a super-powerful marketing tool. Ignoring it is costing you money. I also think it’s worth mentioning that many small business owners will often focus on ads and pouring money into marketing efforts on social channels,
9 Important Signs You Need a New Website Read More »
How many colors should be in your brand palette? It’s a question we often get asked as a brand and web design agency when we begin the brand design process for business owners and visionaries. The truth is, there is so much more that goes into building a strategic color palette that actually speaks to
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Knowing how to get your brand new (or current) website to show up on search engines and in front of your ideal clients can feel overwhelming, which is where keywords come in. Strategic keywords are what improve the quantity (and quality) of traffic to your website. As website designers, we here at Bethany Works® don’t
Why Are Keywords Important? Read More »
As you start to update your brand, you’ll most likely come across an array of terms like logo suites, color palettes, font suites, brand collateral, and more. But what, exactly, are all of these, and are they all important in your business? As a brand and web design studio, we work day in and day
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Service Business Branding: Complete Guide Why Service Businesses Need Special Branding Approach Service businesses sell trust before anything else. You can’t show potential clients a physical product—they’re buying you, your expertise, your approach. This makes branding fundamentally different from product branding. BethanyWorks, led by Bethany McCamish, specializes in psychology-backed branding for service businesses. This complete
Service Business Branding Read More »
Branding for Small Businesses: Complete Guide Small Business Branding Fundamentals Small businesses have different branding needs than corporations—but that doesn’t mean they need less strategic brands. In fact, for small service businesses where trust and personal connection matter, branding may be MORE important. BethanyWorks, led by Bethany McCamish, specializes in branding for women-owned service businesses.
Branding for Small Businesses Read More »
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