Bethany McCamish

Bethany McCamish is a 2x founder, Tedx Speaker, and the dynamic force behind Bethany Works®, a design agency renowned for its psychology-backed branding and web design. Launching full-time in 2019, her mission zeroes in on guiding businesses to craft timeless brands over trendy tactics, ensuring lasting impact. As the host of Unbreakable Brands™ podcast, Bethany amplifies her expertise- interviewing some of her global clientele and highlighting rock-solid brands. With a dedicated commitment to elevating women's voices and visibility, she has carved a unique space in the industry, making Bethany Works® the go-to for unmistakable branding.

Personal Branding for Consultants: Using it to Attract Your Ideal Clients

As a consultant, you are oftentimes working with clients on a very intimate level. You have to integrate into their world, whether it is in their personal life, business/company, financials, or anything in between, you’re brought into an inner circle to help clients overcome roadblocks they’re facing.  This means that not only do you need […]

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coach website design

Coach Website Design: 5 Tips to Unearth Your Brand

Your coach website design shapes your potential clients’ first impression of your expertise, approach, and personality. In a competitive industry like coaching, it’s easy to blend in amidst a sea of open tabs, never-ending feeds, and copycat messaging. To stand out and sell, you need a coaching website that attracts your target audience with a

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What You Need to Know About Personal Branding for Entrepreneurs

As an entrepreneur, your name holds weight, and it’s important that you have a brand that supports not only your goals but also your growth. Personal branding for entrepreneurs helps you stand out, but more importantly it  builds trust for potential clients, press and collaborators.  As a brand designer and someone who has a personal

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A screenshot of a blog post from BethanyWorks.com, displaying examples of Squarespace websites including the "Desi Tax Service" site, with text highlighting the pros and cons of using Squarespace.

3 Examples of Squarespace Websites (Plus Pros + Cons of the Platform!)

Your website is one of the most important parts of your online presence and a strategic website can make a big impact on your business. Whether you are selling products, services, or are providing resources, a clear and easy-to-navigate website is crucial.  As brand and web designers, we are working on websites, daily.  Creating strategic

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A stylish title image for a blog post showcasing various e-commerce brand examples with a diverse array of products, including a blue and gold box labeled BASIL & ROSE, a serum bottle with a sun logo, and a cosmetic spray bottle from STIL labeled 'DARK ASH

E-Commerce Brand Examples and Must Have Elements

Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine

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The Creator Brand Archetype: What You Need To Know

The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely

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