Bethany McCamish

Bethany McCamish is a 2x founder, Tedx Speaker, and the dynamic force behind Bethany Works®, a design agency renowned for its psychology-backed branding and web design. Launching full-time in 2019, her mission zeroes in on guiding businesses to craft timeless brands over trendy tactics, ensuring lasting impact. As the host of Unbreakable Brands™ podcast, Bethany amplifies her expertise- interviewing some of her global clientele and highlighting rock-solid brands. With a dedicated commitment to elevating women's voices and visibility, she has carved a unique space in the industry, making Bethany Works® the go-to for unmistakable branding.

A website portfolio for a copywriter set against a black background

 6 Website Portfolio Examples and Expert Tips for Creating Your Website Portfolio

Your website portfolio is a vital part of your website and is essential for a service provider. When you’re splurging on a luxe hotel, you don’t just read reviews—you obsess over photos and picture yourself right in that place.  The same goes for your potential clients. They want a sneak peek into your genius before

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Brand Storytelling

Brand Storytelling: How To Stand Out in the Sea of Sameness

As AI and automation become more commonplace, the art of marketing via human connection is turning into a rare occurrence – but it’s worth your time to develop within your brand.   Brand storytelling emerges as a powerful bridge between your business and your audience – a way to create meaningful relationships and position your brand

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Brand Personas

Brand Personas: What They Are & How To Unearth Yours

A powerful brand connects with audiences on a human level, driving both revenue and impact. A well-crafted brand persona – the human embodiment of your brand’s values, voice, and character traits – creates this connection through thoughtful, consistent interactions. So, here’s everything you need to know about brand personas and how to build your own

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Colors That Represent Health and Wellness

Colors That Represent Health and Wellness (Psych-Backed!)

Colors influence purchasing decisions profoundly, but there are no universal colors that represent health and wellness. From vibrant, juicy colors to more muted visual branding, successful brands harness color psychology in wildly different ways. Many health and wellness brands default to serene greens and calming blues, and those can work, but you can also make

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Website Design for Therapists Banner

Website Design for Therapists: 5 Tips to Stand Out

Your therapy practice is rooted in creating safe spaces and building trust. If you’re marketing your services online, this journey begins long before a client steps into your office or books an online session. It starts the moment they land on your website. Effective website design matters across industries, but website design for therapists has

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A laptop on a table with a health and website on display

What You Need for a Standout Health and Wellness Website Design 

The health and wellness space is filled with countless businesses offering a wide range of services, and it can be hard to carve out your own space. But, that’s exactly what I am here to help with.  One of the best ways to do this is with a stand-out and strategic health and wellness website

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