Every word counts in your marketing and messaging. Learn how to capture your audience’s attention and deliver an elevated experience through brand strategy copywriting.
Looking to attract your ideal clients? (Aren’t we all?) The key to making that connection with ease is your brand messaging. However, this is something that people often skip over or push off when looking at their brand as a whole. They skip to the sexy part in the design, but the messaging is vital […]
The Importance of Brand Messaging and Why it Matters for Your Business Read More »
The worst thing you can do on your website banner is say, “Hi! I’m Bethany.” Your customer or client doesn’t need to know you yet, they need to know how you can help them or their growing business. Below I am going to cover some website banner tips to help you craft concise copy that
How to Capture Attention with Your Website Banner Read More »
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Font Psychology And Why It Matters Read More »
Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your
Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews Read More »
At least, not if you’ve written it correctly. That makes no sense at first glance, right? It’s the about page on my own website. Why wouldn’t it be about my story? But when you look a little deeper, you remember why your whole website exists in the first place. Your website is for your audience
Your About Page Isn’t About You Read More »
We all know that brands don’t just pop up one day, fully formed. It takes time and intentionality to build a brand that actually works – and by works, I mean generates revenue, endears clients to it, and sets a business apart from its competition. But even the best of intentions and all the time
My Top 5 Books For Building An Intentional Brand Read More »
Is your website in need of a serious overhaul? Does it feel like nothing fits together? Chances are this is because your brand needs some attention and intention. Below is how you can prepare for a website reboot before you hire a freelance web designer (like me!). 5 Ways to Prepare for Website Design 1. Define
5 Steps to Prepare for Your Website Design Read More »
