The Power of Web Design and Branding

Learn all about branding in web design and how to show up as the powerhouse you are. Here you’ll find web branding strategies, tips, and resources.

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Author Website Examples: How to Build a Captivating Site as a Writer

As an author, you pour yourself into each and every word that you write, but your story doesn’t start or end with the words on the pages. Who you are, what you do, why you write, and, especially for non-fiction authors, why people should trust what you say are all major factors in creating a …

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How bold design helped turn Nurse Fern into a full-time living

One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma, …

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High Converting Websites: The Secrets to Building a Website That Works

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always …

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