Branding Psychology

Most design concepts are derived from studying psychology and human behavior. In these posts, learn about brand psychology and why it’s important to your marketing strategy.

Black text on a white color block with a yellow to orange to pink gradient behind. Black text is on the white box that says, "Colors that represent positive energy."

12 Colors That Represent Positive Energy (Psychology-Backed)

What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay […]

12 Colors That Represent Positive Energy (Psychology-Backed) Read More »

red and blue paint strokes with a white box on top that read colors that represent strength

Colors That Represent Strength: 10 Powerful Shades and Their Meanings

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing

Colors That Represent Strength: 10 Powerful Shades and Their Meanings Read More »

Fontpsychology Scaled by Bethany Works

Font Psychology: How Typeface Choices Affect Brand Perception

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I

Font Psychology: How Typeface Choices Affect Brand Perception Read More »

A green background with a small arched image in the left corner of a person typing on a computer. In the middle is text that reads "Polarizing colors and why we love to hate them".

Polarizing & Obnoxious Colors (And Why We Love To Hate Them)

Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color

Polarizing & Obnoxious Colors (And Why We Love To Hate Them) Read More »

Large green leaves on a plant with text over it that reads "Understanding Color Psychology. Choosing your brand color palette with intention."

Color Psychology in Branding: What Every Color Means (2026 Guide)

Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each

Color Psychology in Branding: What Every Color Means (2026 Guide) Read More »

This site uses cookies to create the best experience. You can find out more in our privacy policy.