Most design concepts are derived from studying psychology and human behavior. In these posts, learn about brand psychology and why it’s important to your marketing strategy.
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay […]
12 Colors That Represent Positive Energy (Psychology-Backed) Read More »
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
Colors That Represent Strength: 10 Powerful Shades and Their Meanings Read More »
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Font Psychology: How Typeface Choices Affect Brand Perception Read More »
Choosing colors is truly one of the most fun parts when it comes to design work. If you’ve ever built a mood board for a brand of your own you’ll know that some colors just catch your eye. We’re all drawn to specific colors because of what they evoke in us (also known as color
Polarizing & Obnoxious Colors (And Why We Love To Hate Them) Read More »
Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each
Color Psychology in Branding: What Every Color Means (2026 Guide) Read More »
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