Branding Psychology

Most design concepts are derived from studying psychology and human behavior. In these posts, learn about brand psychology and why it’s important to your marketing strategy.

Black text on a white color block with a yellow to orange to pink gradient behind. Black text is on the white box that says, "Colors that represent positive energy."

Colors That Represent Positive Energy

What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay […]

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