Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

Brand Storytelling

Brand Storytelling: How To Stand Out in the Sea of Sameness

As AI and automation become more commonplace, the art of marketing via human connection is turning into a rare occurrence – but it’s worth your time to develop within your brand.   Brand storytelling emerges as a powerful bridge between your business and your audience – a way to create meaningful relationships and position your brand

Brand Storytelling: How To Stand Out in the Sea of Sameness Read More »

A person with a laptop sitting on a couch with text over the image that reads "Personal branding for consultants"

Personal Branding for Consultants: Using it to Attract Your Ideal Clients

As a consultant, you are oftentimes working with clients on a very intimate level. You have to integrate into their world, whether it is in their personal life, business/company, financials, or anything in between, you’re brought into an inner circle to help clients overcome roadblocks they’re facing.  This means that not only do you need

Personal Branding for Consultants: Using it to Attract Your Ideal Clients Read More »

image of someone drawing on paper with a cream box laid on top that reads building a psychology backed brand with archetypes the creative

The Creator Brand Archetype: What You Need To Know

The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely

The Creator Brand Archetype: What You Need To Know Read More »

rebrand your business

8 Signs You’re Ready to Rebrand Your Business

A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision

8 Signs You’re Ready to Rebrand Your Business Read More »