Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely […]
The Creator Brand Archetype: What You Need To Know Read More »
Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what
How To Know When to Outsource Graphic Design Services Read More »
A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision
8 Signs You’re Ready to Rebrand Your Business Read More »
The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify
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The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience
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As an author, you pass on your knowledge and creativity through your books, but you connect with your audience through your brand. That is why it is so crucial to have strategic author branding that gives you the roadmap to do just that. As a brand designer myself, I work with clients day in and
What is Author Branding and How to Effectively Use It Read More »
In the world of finance, trust and credibility are paramount, making the significance of professional branding in financial services a necessity. Your brand is much more than a logo and how your brand as a whole is perceived plays a big role in the success of your business. In the sea of the finance industry,
3 Intentional Examples of Branding in Financial Services Read More »
The words ‘brand strategy’ get thrown around a lot, but what do they actually mean? What is a brand strategist, and what do they actually do? Well, as a brand strategist myself, let’s get into it. I spend each and every day creating legacy brands for my clients that are backed by strategy and actually
What is a Brand Strategist? Read More »
Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into? Both personal and business
Personal Brand vs. Business Brand: What Are They and Which One Do You Need? Read More »
The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this
How to Get Noticed Online: 6 Tips from a Brand Strategist Read More »
