Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
How many colors should be in your brand palette? It’s a question we often get asked as a brand and web design agency when we begin the brand design process for business owners and visionaries. The truth is, there is so much more that goes into building a strategic color palette that actually speaks to […]
How Many Colors Should Be in Your Brand Palette? Read More »
As you start to update your brand, you’ll most likely come across an array of terms like logo suites, color palettes, font suites, brand collateral, and more. But what, exactly, are all of these, and are they all important in your business? As a brand and web design studio, we work day in and day
What is Brand Collateral and Why You Need It Read More »
Most coaches understand that they need a brand, but they struggle to build one that truly drives business. Incohesive branding actively repels the clients you want to attract, but when it aligns, everything changes. You start to book discovery calls with people who already trust you, command premium rates, and build a reputation in the
4 Coach Branding Examples and Why They Work So Well Read More »
Your photography portfolio proves that you can capture beautiful moments, but that’s also likely the case for the fifty other photographers in your market. This is where psychology-driven websites and branding for photographers come in. When your photography brand speaks directly to your ideal clients’ – as in ‘that’s exactly what I was thinking!’ levels,
Branding for Photographers: 5 Steps to Get More Clients Read More »
A powerful biotech brand can make all the difference – helping you become a recognizable authority in your field vs. disappearing into the noise. The most memorable biotech brands master every touchpoint, from visual elements to brand voice and deeper psychological triggers. Let’s dive into what you need to include in your biotechnology brand to
Biotechnology Branding: Must-Have Elements Read More »
Many entrepreneurs treat their rebrand like a photo shoot, walking in with a Pinterest board, a ChatGPT prompt, and vibes. Then they wonder why their brand isn’t converting or why it feels like throwing money at a problem that never quite gets solved. If you want ROI from your rebrand, you can’t start in the
The Only Branding Checklist You’ll Ever Need (7 Steps) Read More »
We’ve seen far too many times how startups often jump into visuals without clarifying their message or having a clear brand strategy to guide them. The truth is, your visuals and brand strategy are vital to your long-term success because they clarify where you are going and how people talk about your company moving forward.
Startup Brand Design: The Essentials You Need to Build a Memorable Brand Read More »
A logo and color palette doesn’t = a strong brand identity. To build a stand-out non-profit brand, you need a strategy behind it, just like you have a strategy behind your fundraising and connection campaigns. A strong branding strategy for your non-profit organization can help you maximize your impact, find new donors, optimize fundraising efforts,
Non-Profit Branding Strategies and Examples Read More »
When people need coaching, they’re making a deeply personal decision about who they trust with their goals, fears, and growth. Coaching branding often determines whether your potential clients choose you or scroll past to find someone else. Coaching branding runs deeper than beautiful visuals, although those DO matter. The real power lies in psychology, or
Coaching Branding: 5 Ways to Become Unforgettable Online Read More »
A smart SEO branding strategy gets your website found and makes people care about what they see. SEO (search engine optimization) and branding may seem like two very different marketing strategies, but they can (and should!) be integrated if you want your business to thrive on organic traffic. In simple terms, SEO drives the traffic,
SEO Branding Strategy: How to Optimize Your Brand for Google Read More »
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