Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
When it comes to your branding, it is so important that you find a designer who truly understands you and your vision. After all, your brand can dictate so much about how you show up in the online space and in the real world. As a brand designer myself, I completely understand how important strategic […]
7 Questions to Ask a Brand Designer Before Hiring Them Read More »
When it comes to a personal brand, you may be thinking to yourself, “Is this something I really need?” “What is it actually going to do for me?” “What do personal brands actually do?” These are all valid questions and because there are so many different benefits of a personal brand- it just depends on
Key Benefits of a Personal Brand and Why You Should Have One Read More »
As a consultant, you are oftentimes working with clients on a very intimate level. You have to integrate into their world, whether it is in their personal life, business/company, financials, or anything in between, you’re brought into an inner circle to help clients overcome roadblocks they’re facing. This means that not only do you need
Personal Branding for Consultants: Using it to Attract Your Ideal Clients Read More »
Podcasts are becoming more and more popular and as a business owner, a podcast is a great way for you to share education, expand your community, and interact with the world in a different way. But, just like everything else in your business, your podcast can’t just be “thrown” together and that includes your podcast
Podcast Branding: Does it Even Matter? Read More »
The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely
The Creator Brand Archetype: What You Need To Know Read More »
Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what
How To Know When to Outsource Graphic Design Services Read More »
A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision
8 Signs You’re Ready to Rebrand Your Business Read More »
The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify
The Caregiver Archetype Read More »
The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience
The Hero Brand Archetype Read More »
As an author, you pass on your knowledge and creativity through your books, but you connect with your audience through your brand. That is why it is so crucial to have strategic author branding that gives you the roadmap to do just that. As a brand designer myself, I work with clients day in and
What is Author Branding and How to Effectively Use It Read More »
