Read these lessons and resources for all things about psychology-backed design. Learn about brand strategy design, see good brand design examples, and figure out the branding design process right here.
Whether you’re running a small-batch roastery, a hip coffee shop, or a subscription service, your coffee branding will determine whether customers reach for your product or scroll past it. Creating a memorable coffee brand isn’t as simple as just slapping a pretty logo on a label. It requires strategic thinking where packaging, storytelling, visual identity, […]
How To Create Irresistible Coffee Branding Read More »
Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what
How To Know When to Outsource Graphic Design Services Read More »
A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision
8 Signs You’re Ready to Rebrand Your Business Read More »
We’ve talked about how to make your brand launch successful in the past, but one thing we haven’t yet discussed is how to ruin your brand with stock images after we stop working together. See, when we work together, we go through a comprehensive process to develop your brand. We unearth your brand’s unique positioning.
The problem with stock images Read More »
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay
Colors That Represent Positive Energy Read More »
The worst thing you can do on your website banner is say, “Hi! I’m Bethany.” Your customer or client doesn’t need to know you yet, they need to know how you can help them or their growing business. Below I am going to cover some website banner tips to help you craft concise copy that
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If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told
Pro Tips for Branding & Marketing Your Boutique Hotel Read More »
Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.
How To Brand Your Airbnb Read More »
We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception. As a strategic brand expert, I
Font Psychology And Why It Matters Read More »
Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof. I didn’t always
High Converting Websites: The Secrets to Building a Website That Works Read More »
