No matter what kind of project you are working on, knowing what kind of file type will work best for your needs will save you from headaches later on. I compiled a list of the most common file types for designers as well as the significance and use of each. What is a File Extension? …
Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what …
Brand Identity. You know you need it, but maybe you’re not clear on why it’s so important for your business or what it does. Let’s dive into branding and brand identity so you can implement this powerful tool for your business. What is Branding (and Brand Identity)? First, let’s get clear about these terms and …
Is your website in need of a serious overhaul? Does it feel like nothing fits together? Chances are this is because your brand needs some attention and intention. Below is how you can prepare for a website reboot before you hire a freelance web designer (like me!). 5 Ways to Prepare for Website Design 1. Define …
Your brand is one of your most important business tools. If brand development is done with intention, you can attract your ideal clients or customers. This makes preparing for brand development a task worth spending time on. When I work with clients on branding, the first step is to define your brand, and this step …
Color is used for brands all over the world, and the colors that represent their brand serve a purpose. Taking the time to choose your brand color palette based on color psychology will help you solidify your brand identity. What Is The Psychology Of Color? The Psychology of Color breaks down the symbolism that each …
