Bethany McCamish

Bethany McCamish is a 2x founder, Tedx Speaker, and the dynamic force behind Bethany Works®, a design agency renowned for its psychology-backed branding and web design. Launching full-time in 2019, her mission zeroes in on guiding businesses to craft timeless brands over trendy tactics, ensuring lasting impact. As the host of Unbreakable Brands™ podcast, Bethany amplifies her expertise- interviewing some of her global clientele and highlighting rock-solid brands. With a dedicated commitment to elevating women's voices and visibility, she has carved a unique space in the industry, making Bethany Works® the go-to for unmistakable branding.

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The Caregiver Archetype

The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business.  I’ve used brand archetypes to clarify …

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8 Mistakes to Avoid When Launching Your New Brand

Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer …

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6 Simple Steps to a Successful Brand Launch

So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now, …

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Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews

Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your …

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Overwhelm in Business: How To Tackle Overwhelm As An Entrepreneur

We’ve all been there, looking at a full inbox and a full to-do list – when suddenly, that feeling starts creeping in. Our bodies are telling us, “You’re doing too much, take a break!” even while our brains say, “You’re not doing enough, keep going!” Overwhelm in business always seems to pop up at the …

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My Top 5 Books For Building An Intentional Brand

We all know that brands don’t just pop up one day, fully formed. It takes time and intentionality to build a brand that actually works – and by works, I mean generates revenue, endears clients to it, and sets a business apart from its competition. But even the best of intentions and all the time …

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