Branding Tips for Small Businesses

Get the latest tricks and tips for branding and business. Whether that’s for improving your strategy or the best brand design tips, you’ll want to stay tuned!

A stylish title image for a blog post showcasing various e-commerce brand examples with a diverse array of products, including a blue and gold box labeled BASIL & ROSE, a serum bottle with a sun logo, and a cosmetic spray bottle from STIL labeled 'DARK ASH

E-Commerce Brand Examples and Must Have Elements

Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine […]

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7 Tips to Improve Your Self-Confidence in Entrepreneurship

Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”?  I can promise you

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Personal Brand vs. Business Brand: What Are They and Which One Do You Need?

Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into?  Both personal and business

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What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand

We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy?  As a business owner, whether you are selling a product or a

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7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand

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High Converting Websites: The Secrets to Building a Website That Works

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always

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Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews

Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your

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