Get the latest tricks and tips for branding and business. Whether that’s for improving your strategy or the best brand design tips, you’ll want to stay tuned!
A powerful brand connects with audiences on a human level, driving both revenue and impact. A well-crafted brand persona – the human embodiment of your brand’s values, voice, and character traits – creates this connection through thoughtful, consistent interactions. So, here’s everything you need to know about brand personas and how to build your own […]
Brand Personas: What They Are & How To Unearth Yours Read More »
Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine
E-Commerce Brand Examples and Must Have Elements Read More »
Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”? I can promise you
7 Tips to Improve Your Self-Confidence in Entrepreneurship Read More »
Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into? Both personal and business
Personal Brand vs. Business Brand: What Are They and Which One Do You Need? Read More »
The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this
How to Get Noticed Online: 6 Tips from a Brand Strategist Read More »
We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy? As a business owner, whether you are selling a product or a
What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand Read More »
In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand
7 Standout Tips for How to Brand Yourself on Social Media Read More »
Airbnbs can be an amazing source of income for you if you are able to consistently book it out. One of the key parts to creating a profitable rental is naming your Airbnb correctly. Now, you may be thinking, why do I even need a special name for my property? Without a good name, people
Tips for Naming Your Airbnb Read More »
By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are
2 juicy brand strategy tips for unbreakable brands Read More »
Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof. I didn’t always
High Converting Websites: The Secrets to Building a Website That Works Read More »
