Branding Tips for Small Businesses

Get the latest tricks and tips for branding and business. Whether that’s for improving your strategy or the best brand design tips, you’ll want to stay tuned!

2 juicy brand strategy tips for unbreakable brands

By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are […]

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High-Converting Websites: 7 Secrets to a Website That Actually Works

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always

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Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews

Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your

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6 Website Design Mistakes That Instantly Repel Customers

Your website is your first impression, and it needs to be good. Your website design and copy should draw the visitor in and clearly explain how you can help them exactly where they are at. After years of designing and redesigning websites, I have noticed a few things that can instantly repel customers and leave

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Image of a woman sitting behind a desk writing with a tan overlay over the image. On top is text that reads "5 fatal brand mistakes and how you can fix them".

5 Fatal Branding Mistakes You Want To Avoid

Branding mistakes are easy to make. This is especially true when you’re still learning how to build a stand out brand that clearly talks to your ideal customers and clients. Don’t fret, I’m here to expose 5 fatal brand mistakes I’ve seen people make so you can avoid them altogether.  5 Branding Mistakes To Avoid 

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