Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma, […]
How bold design helped turn Nurse Fern into a full-time living Read More »
If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told
Pro Tips for Branding & Marketing Your Boutique Hotel Read More »
Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.
How To Brand Your Airbnb Read More »
The Jokester Brand Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build
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The Human Brand Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?) Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and
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The Innocent archetype is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable. When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning
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The Lover Brand Archetype is a persona that empowers your business to create a recognizable brand – so that your ideal clients will immediately relate to it. There are 12 brand archetypes these days, crafted over the years by design experts who know just what it takes to bring out the best in your brand.
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The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections make sales! Brand archetypes are one of my favorite ways to shape
The Explorer Brand Archetype Read More »
You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow
5 Essential Actions Steps To Follow After a Brand Launch Read More »
Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer
8 Mistakes to Avoid When Launching Your New Brand Read More »
