Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
The Human Brand Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?) Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and […]
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The Innocent archetype is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable. When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning
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The Lover Brand Archetype is a persona that empowers your business to create a recognizable brand – so that your ideal clients will immediately relate to it. There are 12 brand archetypes these days, crafted over the years by design experts who know just what it takes to bring out the best in your brand.
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The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections make sales! Brand archetypes are one of my favorite ways to shape
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You’ve launched your brand. Your new color palette and captivating logo are in the world for all to see – and people are loving the new you. Now what? Well, this is the fun part. Now, it’s time to put your brand to work for you. Your post-launch season is the perfect time to grow
5 Essential Actions Steps To Follow After a Brand Launch Read More »
Have you ever been to a brand’s social media page and felt… confused? If you have, then you know that cohesive brand identity matters. It’s why designers are so passionate about creating a stunning brand that captures the foundation of a business and shares it clearly with the world. If you’ve worked with a designer
8 Mistakes to Avoid When Launching Your New Brand Read More »
So, you found your dream designer, and now you have a folder of the most beautiful brand materials you’ve ever seen. They perfectly embody your vision and your mission, and you can’t wait to share them with the world. First of all, congrats! Having a brand you’re proud of is an amazing feeling. But now,
6 Simple Steps to a Successful Brand Launch Read More »
Ever wondered how some designers seem to have a carousel of rave reviews on social media at any given moment? You know you offer quality work, so how do they have the whole world singing their praises while your inbox is empty after completing a project? I promise, it’s not about the quality of your
Asking for Testimonials From Clients: How to Get Your Clients to Write Killer Reviews Read More »
We’ve all been there, looking at a full inbox and a full to-do list – when suddenly, that feeling starts creeping in. Our bodies are telling us, “You’re doing too much, take a break!” even while our brains say, “You’re not doing enough, keep going!” Overwhelm in business always seems to pop up at the
Overwhelm in Business: How To Tackle Overwhelm As An Entrepreneur Read More »
We all know that brands don’t just pop up one day, fully formed. It takes time and intentionality to build a brand that actually works – and by works, I mean generates revenue, endears clients to it, and sets a business apart from its competition. But even the best of intentions and all the time
My Top 5 Books For Building An Intentional Brand Read More »
