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It is no secret that successful lifestyle brands contribute to major successes in their respective industries. Take a look at some of the most well-known lifestyle brand examples like Nike, Lululemon, or Apple. Each one has a customer base that is loyal and fits a unique mold that the brand has created. From specific color […]
4 Lifestyle Brand Examples Backed By Strategy Read More »
Therapists play a crucial role in our world and help us do everything from processing our emotions to healing from our past. One of the most critical aspects of therapy is finding the right match between therapist and client. Therapy is a very personal and individualized treatment, and effective therapist branding can not only attract
5 Psychology-Driven Examples of Therapist Branding Read More »
Spiritual entrepreneur branding and brands are profoundly important and offer a chance for individuals and businesses to find their true selves and cultivate their true purpose. These brands create a space where people can heal, grow, and connect in a nurturing way. Good spiritual entrepreneur branding may be the missing key for these businesses- especially
Spiritual Entrepreneur Branding Read More »
When it comes to creating a new brand or revamping an existing one, there are a lot of moving pieces. One of the aspects that tend to get overlooked early on, though, is brand photography. Photos play a huge role in how people see your brand and how your brand is represented to the public,
What is Brand Photography and Why it’s Essential Read More »
If you’re looking for a gift for the creative business owner in your life, I have you covered with this one-stop shopping gift guide. For Yourself, or Your Biz Bestie Designer… The Brand Strategy Masterclass Help your favorite designer make more money in their business with this masterclass recording. It teaches them how to add
THE BETHANY WORKS® GIFT GUIDE FOR 2022 Read More »
By now you know that branding is not just about your logo or your fonts. So you know these brand strategy tips won’t include anything about color schemes. But even though all my clients know that, there’s one thing that continues to surprise me. And that’s the gap between how ready they think they are
2 juicy brand strategy tips for unbreakable brands Read More »
In my time as a brand strategist for impactful, purpose-driven brands, I’ve started to notice a trend for brands that make bank, AKA they bring in clients, customers, and revenue-generating assets regularly. While I do have an inner sense of what works, I’m also data-driven and believe you should see the patterns for brands that
Traits of brands that make BANK Read More »
The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience
The Ruler Brand Archetype Read More »
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay
Colors That Represent Positive Energy Read More »
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing
Colors That Represent Strength Read More »
