Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

Traits of brands that make BANK

In my time as a brand strategist for impactful, purpose-driven brands, I’ve started to notice a trend for brands that make bank, AKA they bring in clients, customers, and revenue-generating assets regularly.  While I do have an inner sense of what works, I’m also data-driven and believe you should see the patterns for brands that

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How bold design helped turn Nurse Fern into a full-time living

One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma,

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Pro Tips for Branding & Marketing Your Boutique Hotel

If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told

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