Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

Image of a phone on a book with a dark overlay on the image. On top of the image is text that reads "On the blog. How to brand yourself on social media."

7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand […]

7 Standout Tips for How to Brand Yourself on Social Media Read More »

Slightly transparent image of a couple dancing together with text on top that reads "On the blog. Examples of branding for wedding professionals".

4 Unique Examples of Branding for Wedding Professionals

Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner,

4 Unique Examples of Branding for Wedding Professionals Read More »

photo of a woman sitting in the grass soaking up the sun in an arch shape with text next to it that reads "Explorer brand archetype examples"

6 Incredible Explorer Brand Archetype Examples

The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands.  Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower

6 Incredible Explorer Brand Archetype Examples Read More »

Traits of brands that make BANK

In my time as a brand strategist for impactful, purpose-driven brands, I’ve started to notice a trend for brands that make bank, AKA they bring in clients, customers, and revenue-generating assets regularly.  While I do have an inner sense of what works, I’m also data-driven and believe you should see the patterns for brands that

Traits of brands that make BANK Read More »