Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.
The words ‘brand strategy’ get thrown around a lot, but what do they actually mean? What is a brand strategist, and what do they actually do? Well, as a brand strategist myself, let’s get into it. I spend each and every day creating legacy brands for my clients that are backed by strategy and actually […]
What is a Brand Strategist? Read More »
Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into? Both personal and business
Personal Brand vs. Business Brand: What Are They and Which One Do You Need? Read More »
The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this
How to Get Noticed Online: 6 Tips from a Brand Strategist Read More »
As copywriters, You use words to help people connect with their clients and customers and show the transformation that their products and services can give them. But what about your own brand? While you can write your converting copy with ease, there is so much more to branding for copywriters than just the words. Just
4 Strategic Examples of Branding for Copywriters Read More »
It’s no secret that the food industry is a highly competitive and constantly changing market that requires consistent effort to create an effective brand. Whether you have a local restaurant, sell your products in stores, or have an online shop that ships directly to customers, a strategic brand is crucial to help you stand out
4 Tasty Examples of Branding for Food Businesses Read More »
We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy? As a business owner, whether you are selling a product or a
What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand Read More »
In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand
7 Standout Tips for How to Brand Yourself on Social Media Read More »
Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner,
4 Unique Examples of Branding for Wedding Professionals Read More »
The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands. Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower
6 Incredible Explorer Brand Archetype Examples Read More »
It is no secret that successful lifestyle brands contribute to major successes in their respective industries. Take a look at some of the most well-known lifestyle brand examples like Nike, Lululemon, or Apple. Each one has a customer base that is loyal and fits a unique mold that the brand has created. From specific color
4 Lifestyle Brand Examples Backed By Strategy Read More »
