Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

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Branding for Wedding Professionals: 5 Stunning Examples for 2026

Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner, […]

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Explorer Brand Archetype: 10 Real Examples From Top Brands

The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands.  Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower

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15 Lifestyle Brand Examples That Inspire (And What Makes Them Work)

It is no secret that successful lifestyle brands contribute to major successes in their respective industries. Take a look at some of the most well-known lifestyle brand examples like Nike, Lululemon, or Apple. Each one has a customer base that is loyal and fits a unique mold that the brand has created.  From specific color

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Therapist Branding by Bethany Works

Therapist Branding: How to Build a Private Practice Brand That Attracts Clients

Therapists play a crucial role in our world and help us do everything from processing our emotions to healing from our past. One of the most critical aspects of therapy is finding the right match between therapist and client.  Therapy is a very personal and individualized treatment, and effective therapist branding can not only attract

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Spiritual Entrepreneur Branding: How to Build a Brand That Honors Your Mission

Spiritual entrepreneur branding and brands are profoundly important and offer a chance for individuals and businesses to find their true selves and cultivate their true purpose. These brands create a space where people can heal, grow, and connect in a nurturing way.  Good spiritual entrepreneur branding may be the missing key for these businesses- especially

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Traits Of Brands That Make Bank Scaled by Bethany Works

Traits of brands that make BANK

In my time as a brand strategist for impactful, purpose-driven brands, I’ve started to notice a trend for brands that make bank, AKA they bring in clients, customers, and revenue-generating assets regularly.  While I do have an inner sense of what works, I’m also data-driven and believe you should see the patterns for brands that

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The Ruler Brand Archetype: Authority, Luxury & Control in Branding

The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience

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