The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience …
The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes …
The Rebel Archetype is one of a dozen brand archetypes crafted by branding experts to categorize and leverage your brand. Each archetype gives you clear parameters around who you are, what you’re all about, and who your ideal clients may be, helping you construct a brand you truly love. Archetypes cover everything from voice to …
The Ruler brand archetype is one of 12 brand archetypes that were developed as a roadmap to clarify your brand and easily find your ideal clients. These personas give your brand a voice to write in, as well as visual themes and colors to adhere to, which makes your business clearly recognizable. When your audience …
What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place! Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay …
Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that. Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing …
One of my favorite things I do as a brand strategist and website designer is that I get to be involved in so many industries. Like remote nursing, for example. Nurse Fern is one of the most vibrant brands in my portfolio. In fact, you can check out her portfolio page here: https://bethanyworks.com/nurse-fern-custom-branding-for-remote-nurses/ When Emma, …
How bold design helped turn Nurse Fern into a full-time living Read More »
I see you. You’re a creative CEO with a mission. You’re here to make the world a better place. You’re building a business around your skills and your values. And you’re wondering… does it have to be this hard? You look around at your peers. They’re posting that their packages are booked for the next …
The worst thing you can do on your website banner is say, “Hi! I’m Bethany.” Your customer or client doesn’t need to know you yet, they need to know how you can help them or their growing business. Below I am going to cover some website banner tips to help you craft concise copy that …
How to Capture Attention with Your Website Banner Read More »
If the power of branding is showcased anywhere in our modern world, it’s in the hospitality industry. Frequent travelers swear by their favorite hotel chain, and vacationers love to return to their favorite resort or cruise line. And if one of your friends had a bad experience with a hospitality brand, well… they’ve probably told …
Pro Tips for Branding & Marketing Your Boutique Hotel Read More »
