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Bethany Works® LLC
Bethany Works® LLC

How To Brand Your Airbnb

Branding, Design / By bmccamish

Airbnb may not have invented the vacation rental, but they did perfect it. So much so that as a property owner you might find yourself using Airbnb as not just a proper noun, but an actual noun. Vacation homes are now simply Airbnbs, in the same way, that tissues are Kleenex and slow-cookers are Crockpots.  …

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Font Psychology And Why It Matters

Copywriting, Design / By bmccamish

We all love to find a font that stops us in our tracks – but have you ever stopped to think about why? As it turns out, there’s so much more to font selection than simple aesthetics. Every visual element evokes something in us, and text is no exception.  As a strategic brand expert, I …

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Colors That Represent Positive Energy

Branding, Design / By bmccamish

Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay past personal preferences? There’s a ton of psychology behind color selection, and I’m here to share some of it …

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The Expert Brand Archetype

Brand Archetypes / By bmccamish

The Expert Archetype is one of 12 personas that have become my #1 strategy for effective and strategic branding. Each of these archetypes identifies a recognizable brand that your business probably already fits right into – and knowing your archetype will give you clarity about how to attract the right clients. These 12 brand archetypes …

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Colors That Represent Strength

Brand Archetypes, Branding / By bmccamish

Selecting the perfect color palette is one of my favorite things about strategic design. Of course, you want to choose colors you like when it comes to your brand – but it actually goes so much deeper than that.  Colors evoke things in us, bringing specific emotions to the surface, sometimes without us even noticing …

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The Hero Brand Archetype

Brand Archetypes, Branding / By bmccamish

The Hero is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love.  These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience understands who …

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The Jokester Brand Archetype

Brand Archetypes, Branding / By bmccamish

The Jokester Archetype is one of 12 personas that help businesses shape and share their brands in an identifiable and relatable way. Your audience will know and trust your brand when it’s filtered through a clear brand voice and consistent visuals. And as that audience gets to know you and your brand, you’ll build trust, …

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The Human Brand Archetype

Brand Archetypes, Branding / By bmccamish

The Human Archetype is one of a dozen personas or ‘archetypes’ that have become my key strategy for effective branding. (AKA: The Regular Guy/Girl Archetype, but we don’t need to gender it anymore am I right?)  Each of these archetypes shape a recognizable brand for your business that provides you with clear direction and the …

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The Innocent Brand Archetype

Brand Archetypes, Branding / By bmccamish

The Innocent is one of 12 brand archetypes crafted by branding experts to help businesses hone in on their voice, vision, and visuals i.e. making their message clear AND clearly recognizable.  When an audience finds a brand that matches their own values and desires, they’re much more likely to support that business, so learning your …

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The Secrets to Building a Website That Works

Design, Web Design / By bmccamish

Ever heard the classic breakup line, “It’s not you, it’s me?” (Please tell me I’m not the only one!) I actually approach branding and web design similarly: I refuse to build a website for a client who doesn’t have a brand yet. It’s not them, it’s their brand—or really, the lack thereof.  I didn’t always …

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