As an author, you pass on your knowledge and creativity through your books, but you connect with your audience through your brand. That is why it is so crucial to have strategic author branding that gives you the roadmap to do just that. As a brand designer myself, I work with clients day in and […]
What is Author Branding and How to Effectively Use It Read More »
As an author, you pour yourself into each and every word that you write, but your story doesn’t start or end with the words on the pages. Who you are, what you do, why you write, and, especially for non-fiction authors, why people should trust what you say are all major factors in creating a
Author Website Examples: How to Build a Captivating Site as a Writer Read More »
Websites are going to be a necessity for any business, but when it comes to websites for coaches, there are a few details that you don’t want to skip out on. As a brand and web designer for coaches and other businesses, I dedicate my time to working out strategies that are going to give
Everything You Need to Know About Websites for Coaches Read More »
In the world of finance, trust and credibility are paramount, making the significance of professional branding in financial services a necessity. Your brand is much more than a logo and how your brand as a whole is perceived plays a big role in the success of your business. In the sea of the finance industry,
3 Intentional Examples of Branding in Financial Services Read More »
The words ‘brand strategy’ get thrown around a lot, but what do they actually mean? What is a brand strategist, and what do they actually do? Well, as a brand strategist myself, let’s get into it. I spend each and every day creating legacy brands for my clients that are backed by strategy and actually
What is a Brand Strategist? Read More »
Running your own business is an extremely fulfilling and rewarding experience, but it doesn’t come without its own challenges. You may find yourself asking yourself, “Am I good enough to be doing this/charging this price?”, “Are people actually going to like my business?”, “Am I doing this all the wrong way”? I can promise you
7 Tips to Improve Your Self-Confidence in Entrepreneurship Read More »
Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into? Both personal and business
Personal Brand vs. Business Brand: What Are They and Which One Do You Need? Read More »
The online space is saturated with so many businesses that it can seem impossible to do what we all want to do with our brands: stand out from the crowd. You’ve probably asked yourself more than once how to get noticed online, and the reality is, there is no one magic step to make this
How to Get Noticed Online: 6 Tips from a Brand Strategist Read More »
As copywriters, You use words to help people connect with their clients and customers and show the transformation that their products and services can give them. But what about your own brand? While you can write your converting copy with ease, there is so much more to branding for copywriters than just the words. Just
4 Strategic Examples of Branding for Copywriters Read More »
It’s no secret that the food industry is a highly competitive and constantly changing market that requires consistent effort to create an effective brand. Whether you have a local restaurant, sell your products in stores, or have an online shop that ships directly to customers, a strategic brand is crucial to help you stand out
4 Tasty Examples of Branding for Food Businesses Read More »
