Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

Three images of people working and posing with text above it that reads "Personal brand vs business brand. What are they are which one do you need?"

Personal Brand vs. Business Brand: What Are They and Which One Do You Need?

Professional branding is a powerful tool and, when done strategically, branding can help stand out from others in your niche. As you start your journey in branding, you may find that one key question arises: What is a personal brand vs a business brand, and which category do you fall into?  Both personal and business

Personal Brand vs. Business Brand: What Are They and Which One Do You Need? Read More »

Image of a woman swinging her hair with a dark overlay on the image. On top is text that reads "On the blog. What makes a brand trustworthy?"

What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand

We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy?  As a business owner, whether you are selling a product or a

What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand Read More »

Image of a phone on a book with a dark overlay on the image. On top of the image is text that reads "On the blog. How to brand yourself on social media."

7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand

7 Standout Tips for How to Brand Yourself on Social Media Read More »

Slightly transparent image of a couple dancing together with text on top that reads "On the blog. Examples of branding for wedding professionals".

4 Unique Examples of Branding for Wedding Professionals

Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner,

4 Unique Examples of Branding for Wedding Professionals Read More »