Branding Advice

Get the best brand advice from Bethany McCamish, top-tier brand strategist and owner of Bethany Works. Join countless other businesses and learn branding to elevate your online presence.

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What Makes a Brand Trustworthy: 7 Tips on How to Establish Credibility with Your Brand

We have all come across a brand or a business, stopped – and thought to ourselves, does this business seem legit? That is a vital question when it comes to where to invest and spend your money, but what makes a brand trustworthy?  As a business owner, whether you are selling a product or a

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7 Standout Tips for How to Brand Yourself on Social Media

In a rapidly changing online world, it can be hard to keep up with the newest trends and best practices in social media. Branding yourself properly on these platforms is crucial for business owners who want to stay relevant and make an impact with potential customers which means you may be wondering how to brand

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4 Unique Examples of Branding for Wedding Professionals

Creating an amazing brand experience can help you stand out from the competition and attract more clients to your business as a wedding professional. Branding is all about providing consistent messaging and visuals that make it easy for potential customers to recognize your unique style and offerings. Whether you’re a photographer, florist, or event planner,

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6 Incredible Explorer Brand Archetype Examples

The explorer archetype is an archetype rooted in freedom, adventure, and exploration. Explorer brand archetype examples can be found in every industry and are not just reserved for travel or outdoor adventure brands.  Rather, the explorer refers to the feeling that each brand strives to create with its customers or clients. They want to empower

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