Family Money Adventure Branding | Custom Branding

Client: Family Money Adventure

Kevin, founder and owner of Family Money Adventure is a long-time client of mine who came to me years ago for a website refresh. More recently, Kevin came to me ready to invest in custom branding and brand strategy so he could build a brand with a plan. Below is a peek at his brand project.

The Promise:

FMA promises to lead with empathy and optimism while providing well-rounded family financial perspective education. By doing this, they can build an audience that is cohesive and full of individuals reaching for their potential. They foster curiosity, consideration, and hope.

The icon for Family Money Adventure is one that was a bit of a roller coaster to come up with.😉 In the personal finance space the symbols for money have been overused to the point of exhaustion. In order to make sure FMA had a stand-out and unique brand icon, we went through several iterations. All along knowing that the symbol would be abstract. It needed to encompass the following ideas:

Flow
Action
Movement
Money
Fun/Adventure

The roller coaster and water slide (both activities the founder and his family enjoy) became the basis for the icon. With a subtle nod to this and the money symbol on its side, the icon was born.

What Kevin Had to Say

I've been privileged enough to work with Bethany more than once. She completely redesigned my website, which was a huge undertaking. She provided a much-needed spark for my online home, which helped me grow my business beyond anything I could imagine.

More recently, I wanted to update our branding to more accurately reflect who we are as a brand and business. I knew exactly who could help me. Bethany not only listened to my needs but also asked poignant questions to help draw out deeper motivations and crucial information that led to creating branding that is 100% authentic. It wasn't just about the branding. I learned a lot about myself throughout the process too, which will no doubt help us going forward.

I was amazed at how quickly Bethany was able to take our notes and turn them into something spectacular. While the process wasn't necessarily short, it seemed to fly by considering how much work she poured into our project. I already know who we'll turn to if we ever need help with our brand identity.