Review the 12 Brand Archetypes
You are driven by adventure and the idea of living an unconventional life. You may be a thrill-seeker, but you are most certainly seeking and sharing that with your customers. Your clients and customers want to feel ‘alive’ when interacting with your brand.
Show your journey over time
Share unconventional approaches to life
Travel or experience new things
You are a designer, artist, musician, maker, or builder. Your customers and clients want to feel inspired. They will stand in awe of what you create or do and hopefully purchase it.
You are a mother, servant, and giver. Your customers will feel cared for and your top concern is conveying this compassion and concern. You need to always connect your brand to helping others.
You are royalty. An executive who knows what they want and who they are. Connect your brand to a specific way of life. Your customers should feel that if they follow you or buy your product they too will be successful.
You are the girl or guy next door. You are relatable and can easily connect to the needs of humans. Your customers should feel seen.
You are an entertainer, comedian and/or trickster. You light up the world and your customers are always amused. This creates a sort of energy that surrounds all that your brand does.
You are a purist with lofty goals. You truly believe that all parts can work together for the greater good. Your customers will expect honesty and transparency which keeps them loyal.
You are a warrior, athlete or champion. You lead with strength and confidence and your customers can rest assured knowing you will set a standard and meet it. You will see a challenge and overcome it.
You are a partner and lover. This is a heart-centered brand with an emphasis on beauty and passion. Your customers should feel excited, spell-bound, or enamored.
You are a magician with the power to transform and innovate. You are often considered cutting edge in product, service or message. Your customers will be fascinated with each new move your brand makes.
You are an outlaw of the best kind. A misfit, a rebel, and some may even say a revolutionary. Customers will feel thrilled and heard by your candid, raw, and honest reviews on life and all that is within it.
You are a teacher, thinker, and scholar. You want to understand the world through research and self-reflection. Your customers will feel like you value their time because they walk away gleaning knowledge.