Client: SALT - The Label
Founded by Beverly Pesony & Samantha Hiles – two women united by their passion for empowering other women, SALT – the label is your go-to destination for athleisure wear that’s as real as you are. We’re here to help you show up as the best version of yourself, whether you’re in a business meeting, on a date, or simply running errands.
We built their brand for e-commerce in mind with special attention to design that can translate onto clothing, tags, and packaging.
The Brand Promise:
At SALT – the label, we believe in the power of balance—yin and yang, comfort and style, work and play. Life is a rollercoaster of highs and lows, and our athleisure wear is designed to empower you through it all. Whether you’re heading to a business meeting or picking up your kids from hockey practice, our pieces help you show up as the best version of yourself. Our designs honor your form with just the right cut at the waist and hips while remaining flexible enough to take on the ebb+flow of your days.