Client: SALT - The Label

Founded by Beverly Pesony & Samantha Hiles – two women united by their passion for empowering other women, SALT – the label is your go-to destination for athleisure wear that’s as real as you are. We’re here to help you show up as the best version of yourself, whether you’re in a business meeting, on a date, or simply running errands.

We built their brand for e-commerce in mind with special attention to design that can translate onto clothing, tags, and packaging.

The Brand Promise:

At SALT – the label, we believe in the power of balance—yin and yang, comfort and style, work and play. Life is a rollercoaster of highs and lows, and our athleisure wear is designed to empower you through it all. Whether you’re heading to a business meeting or picking up your kids from hockey practice, our pieces help you show up as the best version of yourself. Our designs honor your form with just the right cut at the waist and hips while remaining flexible enough to take on the ebb+flow of your days. 

Pages of a brand guide showing the why behind the design for SALT - The Label.
Internal pages of SALT's brand guide showing information about the design.

What Bev + Samantha Had to Say

A street sign shows an advertisement for SALT.
A box has a thank you card and branding for SALT - The Label.
Two bags are laid out with SALT's branding.
A woman stands in athleisure next to a giant SALT logo.
Hang tag for SALT the label.
Two people sit in an urban environment in neutral tones. SALT's logo is overlaid on top.