As an entrepreneur, your name holds weight, and it’s important that you have a brand that supports not only your goals but also your growth. Personal branding for entrepreneurs helps you stand out, but more importantly it builds trust for potential clients, press and collaborators. As a brand designer and someone who has a personal […]
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Your website is one of the most important parts of your online presence and a strategic website can make a big impact on your business. Whether you are selling products, services, or are providing resources, a clear and easy-to-navigate website is crucial. As brand and web designers, we are working on websites, daily. Creating strategic
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Your e-commerce store may exist online, but the brand behind your products lives in the minds of your customers. Their interaction with you, your online storefront and your products is what determines whether or not they click ‘add to cart’. Successful e-commerce brand examples are ones that not only look amazing online, but also shine
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The Creator Archetype is one of 12 personas that allow you to shape and share your brand in a recognizable, relatable way. Your audience will know and trust your brand when it’s relatable and easily identifiable through a clear brand voice and consistent visuals. And when people know and trust you, they’re much more likely
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Hiring a professional designer to create your brand or build your website is a big commitment and a big investment. It’s also worth it. A professional designer will be able to connect your vision and mission with a visual solution that attracts customers. That is a powerful business tool. I made a list of what
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A rebrand can be an excellent strategy for increasing your engagement and attracting the right customers to your business. But you need to be sure it’s right for you and not just something you’re considering because you’re bored. (Hey, we all have those moments) How To Know It’s Time to Rebrand Your Business The decision
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The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify
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The Hero Brand Archetype is one of 12 brand archetypes that branding experts came up with – each of them serves as a kind of roadmap toward finding your ideal clients and building a brand you truly love. These personas give your brand a voice, visual themes, and a clearly recognizable vibe. When your audience
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In the world of online shopping, having an eye-catching and converting website is crucial to your businesses success. Not only is what you’re selling important to your buyers, but also how you’re selling it to them. A seamless user experience and a custom branded site can help you stand out among the hundreds of other
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In the online world we live in today, it is crucial that you have a website that works for you and speaks to the clients you want to work with. This is true for any industry, but it can be especially important for therapy practices. Since therapy is so personal and vulnerable it’s essential that
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