Client: Melissa Goldsmith, PhD

Melissa Goldsmith, PhD, is a leading mental health professional based in Northeast Ohio, specializing in evidence-based treatment for Post-traumatic Stress Disorder (PTSD) and anxiety disorders. With over 15 years of experience in the field, Dr. Goldsmith offers a unique and focused approach through her practice providing therapies that are typically available only within Veterans Affairs settings.

We were honored that Melissa Goldsmith chose to work with us to create her psychology-backed brand design and WordPress website. We crafted a brand that embodies her dedication to healing and empowerment for those with PTSD and anxiety. Her practice offers evidence-based therapies like CPT and PE to civilians— this makes it important for the brand to feel like the expert (Sage archetype here!) and caring/approachable for everyday folks (Caregiver right here!). Her practice is where you’ll discover your inner strength, take back control of your life, and move forward with confidence, ready to embrace a future that feels lighter and brighter- as represented in her icon and colors. We also completed basic SEO research prior to our work on her website to ensure we laid the groundwork for her growth.

The Client Promise:

Dr. Goldsmith’s practice caters to individuals who have experienced trauma, including those dealing with the aftereffects of sexual and physical abuse, witnessing traumatic events, and combat-related trauma. She works closely with clients who have struggled with general therapy and are seeking a deeper, more specialized treatment to address the core issues stemming from their past experiences.

I believe that everyone deserves to heal from the wounds of their past and to live a life free from the constraints of trauma and anxiety. You deserve joy, ease, and peace. My promise to you is to provide compassionate, evidence-based care that is tailored to your unique needs. As we address what’s been holding you back, you’ll discover your inner strength, take back control of your life, and move forward with confidence, ready to embrace a future that feels lighter and brighter.

WHAT MELISSA HAD TO SAY

"TL;DR: You want a professional and polished brand and website that you’re proud of and will last? Work with Bethany. Her 30+ five star reviews, website, and impact files are all the data you need.

Before I worked with Bethany, I had DIY’ed my business’ logo and website design because I needed something when my private practice opened. I felt okay with the logo and website at the time. After awhile though, I felt like my branding and web design weren’t conveying my skills and expertise how I wanted them to. As I read more about marketing for mental health practitioners, I knew I needed to work with a professional to rebrand.

After I read Bethany’s website, I knew she was the one to do my rebrand and website. Her use of psychology backed branding and web design differentiated her. Plus, she had done branding and website design for other private practice therapists. That was very important to me because it required a different approach than the usual branding and website design for a business.

I really appreciated her clear and structured process to “unearth my brand.” Her initial branding questionnaire made me dig deep. I’m glad that I had about a month to fill it out because the answers didn’t come to me overnight. I worked on it little by little when I had moments outside of work and caring for my toddler. Once the questionnaire was finished, Bethany took it from there. I was blown away with the deliverables she created. The branding and website felt like me and what I wanted to convey to potential clients. It was easy to give feedback on the deliverables and decide what to go with because of the organized systems she has in place.

After working with Bethany, I love my branding and website design. It’s professional, polished, and speaks to my ideal client. Now I have lots resources I can use to increase awareness of my brand online through social media, SEO, blog posts, etc. This makes the marketing process easier and gives me more time to focus on delivering high quality therapy to my clients. I’ve already seen the impact of working with her. I gave some of my BethanyWorks-designed business cards to colleagues. They loved them! Bethany’s suggestion for the name of one of my social media accounts and the templates for social media posts has led to followers I couldn’t have imagined would be following me. Bethany has the rare combination of expertise, talent, and relatability. She balances big picture and attention to detail at each step of the process. She is down to earth and direct. In addition, she adjusted to challenges unforeseen (by her or me) to keep the rebrand and website launch date as close to the original date as possible. That mix of skills makes her a force to be reckoned with!"