Make Your Brand Impossible to Ignore Online with…
Web Design and SEO services
Why Website Design and SEO Are Important for Your Digital Marketing Strategy
Small business owners pour thousands of dollars into their websites, but even the most beautifully designed site won’t drive results if no one can find it.
Website development and SEO are inseparable. They’re the two pieces of the puzzle that allow you to cultivate an organic, memorable online presence that captivates visitors AND ranks high on search engine results pages. It’s how you amplify your brand’s reach and convert browsers into loyal clients and customers.
SEO that gets you found
SEO, or search engine optimization, ensures your beautifully designed website reaches the target audience who need your services and products most (and are actively searching for them as we speak…).
Professional SEO website design can help you:
- Rank in Search Results: Strategic keyword optimization and technical SEO get your business ranking on the first page of Google
- Attract Quality Traffic: Targeted SEO brings visitors who are actively searching for exactly what you offer
- Build Long-Term Visibility: Sustainable SEO strategies create lasting organic growth that compounds over time
- Outrank Competitors: Strategic optimization positions your brand ahead of competitors in search results
- Generate Consistent Leads: Higher search rankings translate directly into more qualified prospects finding your business
- Maximize ROI: Organic search traffic provides one of the highest returns on marketing investment
- Show Up in AI Search: Optimized, well-structured content gives AI tools like ChatGPT, Google’s AI Overviews, and Perplexity the signals they need to surface and recommend your business when people ask
91% of marketers reported that SEO had a positive impact on their website performance. You’re next.
Website Design That Converts
It takes just 0.05 seconds for users to form an opinion about your website, and the design influences 94% of first impressions. That split-second judgment determines whether potential customers stay to see your services and products or click away to your competitors.
User-friendly, strategic web development can help you:
- Capture Immediate Attention: Professional, psychology-backed design creates instant credibility and draws visitors deeper into your brand story
- Guide Customer Journeys: Intuitive navigation and strategic placement of different sections naturally lead website visitors to your most important calls-to-action
- Build Brand Authority: Elevated visual identity and cohesive design elements position you as the go-to expert in your industry
- Optimize for Mobile Devices: Mobile-responsive, fast-loading designs keep visitors engaged and reduce bounce rates
- Increase Conversion Rates: Ultimately, strategic design psychology and clear value propositions turn website visitors into paying customers
The best website design looks stunning AND is backed by consumer psychology targeted to what your audience is thinking and feeling.
What Is the Difference Between SEO and Web Design?
Web design and SEO serve distinct but complementary roles in your marketing strategy.
SEO operates behind the scenes to position your website pages in front of your target audience, both in Google search results and in the AI tools people increasingly turn to.
It involves keyword research and website content creation, along with technical elements like site speed, mobile responsiveness, and building authority through quality backlinks, all of which shape how search engines and AI models understand and trust your site.
SEO answers the question: “How do we get our people to find us, whether they search on Google or ask an AI?”
Web design focuses on the visual experience and user interaction with brand-aligned aesthetics and conversion-optimized web pages. It answers the question: “How do we create an experience that captivates and converts our website visitors?”
SEO and web design are meant to work together. A stunning website without SEO is like opening a boutique in a hidden alley. It’s beautiful but invisible. SEO without thoughtful design brings visitors to the site’s content that fails to convert.
But together, web design and SEO both attract website traffic AND convert leads into clients or customers.
How SEO Helps You Show Up in AI Search
The way people search is changing.
Instead of typing a few words into Google and scrolling a page of blue links, more and more people ask a question directly to tools like ChatGPT, Perplexity, or Google’s AI Overviews and expect a single, synthesized answer. When that answer names a business, it sends a highly qualified person their way, and every business now has a reason to want to be the one it names.
You don’t need a separate playbook to get there. AI tools are trained on and pull from the same web your customers already search, so they lean on many of the same signals that strong SEO is built on, such as clear, well-structured content, a fast and technically sound site, authority earned through quality links, and language that matches how people describe their problems.
When your website is optimized in a way that search engines understand, you are also making it legible to the AI models reading that same content.
At Bethany Works®, we structure your pages, write your content around the terms your audience uses, and develop a strong technical foundation so that when someone searches on Google or asks an AI who to trust, the answer points to you.
You Need SEO and Website Design Services If
You’re ready to stop being the best-kept secret in your industry and start not only showing up in search queries on Google and AI but also turning your website traffic into deeper connections and sales.
At Bethany Works®, we create psychology-backed web strategies for:
- Ambitious entrepreneurs who want their website to feel like a strategic business asset, not an afterthought
- Growing businesses looking to outrank established competitors and claim their share of the market
- Service-based companies that need to showcase their expertise and convert visitors into high-value clients
- Product businesses that need seamless e-commerce integration that drives sales and builds customer loyalty
- Personal brands that are ready to position themselves as the go-to authority in their field
- Local businesses that want to attract nearby customers through an SEO-optimized website
Most importantly, we work with fierce visionaries and tenacious creatives who understand that their new website needs both a visually appealing brand strategy and technical on-page SEO for better visibility. They’re ready to invest in a high-quality design process that includes SEO.
“Hiring Bethany was one of the best decisions I made this year, as part of launching my new financial planning business.”
“We started from scratch, building out my company’s brand, and I could not be happier with the work we did together. Her structure really helped me, and she thought of so much that I could never have on my own. First, she built out my brand strategy, including who my clients are, down to the details of what they want, their personalities, what they value, and their internal and external problems; my brand personality, profit, and promise. The initial brand direction came with two mood boards for colours and photos, as well as two options for icons, marks, and fonts. I was excited every time Bethany sent me a new deliverable to review! All deliverables came with a Loom video where Bethany talked through the document and provided context for some of the decisions. My brand photographer appreciated the brand strategy document, which helped her get photos to match Bethany’s mood board. After all of that, Bethany built out my website and provided launch graphics and social Canva templates. So many people have told me how amazing my website is, and that is all thanks to Bethany! Hiring a good brand strategist really helped build up my confidence in starting this new business. The templates, colours, and fonts all help me design social content and deliverables within my business, only stressing about the content and not about how to design it.”
–Jamie Clark, Founder & CEO of Ruby Pebble Financial Planning
Why Is SEO Important for a Website?
- Capture High-Intent Traffic: SEO attracts visitors who are actively searching for your products or services, bringing you qualified leads ready to make purchasing decisions
- Establish Authority: High search engine rankings position your brand as a trusted leader in your industry and build credibility with site visitors
- Build Sustainable Growth: High-quality content continues to rank in organic search results long after you publish it, continuing to generate leads and sales for years after your website launches
- Get Surfaced by AI: As more people ask AI tools for recommendations instead of scrolling search results, strong SEO is what positions your business to show up in those AI-generated answers
Web Design and SEO packages
With Bethany Works®, you’ll get strategic brand development, psychology-backed web design, and technical SEO optimization to create an unmistakable presence that connects with your target audience.
Here’s what our brand & web design package includes:
- Strategic Brand Positioning that defines your unique market position and crystallizes your brand story and messaging
- Visual Brand Identity that creates an elevated brand experience, including:
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- Custom mood board and brand strategy
- Color palette and typography
- Primary and secondary logo designs
- Brand style guidelines
- Marketing collateral templates
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- Psychology-Based Website Design with conversion-optimized layouts, intuitive user experience, and mobile-responsive design
- Technical SEO Foundation, including site speed optimization, mobile responsiveness, meta descriptions, title tags, proper URL structure, and more
- SEO Outline and Content Strategy with keyword research, on-page SEO implementation, and content structure to rank & convert on Google and AI search
- Local SEO Setup (if applicable), including relevant keywords and Google Business Profile optimization
- Available on industry-leading platforms including Showit, WordPress, Shopify, and Squarespace
Additional Digital Marketing Services
- Ongoing SEO Growth Plans: Monthly SEO optimization with content strategy & writing, Google Business Profile management, and performance reviews to maintain and improve your online visibility
- Email Marketing: Monthly email campaigns, automated nurture sequences, and quiz funnels to convert subscribers into loyal customers
- Social Media Design Support: Monthly graphic design packages for a consistent, brand-aligned social media presence that amplifies your marketing efforts
- Podcast Design and Launch Support: Complete visual branding for podcast launches, including cover art and promotional templates to establish your authority in your industry
- Landing Page Development: High-converting landing pages for specific campaigns, product launches, or lead magnets that complement your main website
- Launch Campaign Support: Comprehensive marketing support for new offers, sales, or events, including email sequences and promotional graphics
- Strategic Business Coaching: One-on-one coaching sessions with ongoing support to refine your brand direction and marketing strategies
“Bethany went above and beyond what I expected.”
“Thank you for all your hard work, Bethany! I’m so proud of my new website and branding. I’ve never even thought my website could look this good. You absolutely nailed it! Thank you for being so amazing and talented.”
-Liz, The New York Stylist
(Liz now ranks for 3 major search terms for her email lead magnet. This alone has grown her list to over 20K subscribers!)
Examples of Our Web Design and SEO Projects
Ruby Pebble Financial
Jamie (they/them) from Ruby Pebble Financial Planning® recognized a significant gap in their industry: the lack of inclusive, technology-supported financial planning services for non-traditional clients, particularly LGBTQ individuals and couples with separate finances. They needed a brand and website that would authentically communicate their unique approach while establishing credibility in a traditionally conservative industry.
Our strategic branding and SEO-optimized website design positioned Ruby Pebble as the go-to inclusive financial planning resource in their market.
Since launching their new brand and optimized website, Jamie has generated 105 qualified leads, converted 65 of those into meaningful consultations, and signed more than 23 clients, with 5 becoming ongoing retainer clients. Most importantly, they now rank on the first page of Google for competitive keywords like “LGBTQ financial planner” and “Seattle LGBTQ financial planner,” creating a sustainable pipeline of ideal clients who are actively searching for their specialized services.
The New York Stylist
Liz (she/her) from The New York Stylist came to us feeling stuck with an outdated website that no longer reflected her classic, timeless style or business potential. Her brand identity felt disconnected from her elevated vision and actively held back her growth.
We partnered with her to create a complete brand transformation and custom WordPress website that captured her elegance and made it effortless for clients to engage and convert.
Liz’s new brand and SEO-optimized website immediately increased traffic and client bookings, leading to the successful launch of two new products and automated email funnels that grew her subscriber base from 1,300 to over 20,000.
Her style quiz now ranks on the first page of Google, generating 54-200 new subscribers daily with an exceptional 60%+ open rate.
This strategic combination of web design, SEO, and ongoing digital marketing support has evolved Liz’s business from a solo practice into a thriving brand with a team and multiple revenue streams.
Susan Padron
Susan Padron (she/her) needed a complete rebrand and website redesign to align her fashion-forward, soulful approach with her online presence. As an intuitive personal stylist who believes your inner self should align with your outer expression, she needed a brand identity that would attract high-caliber clients and support her expansion into podcasting.
Susan now attracts remarkably aligned clients primarily through Google search, growing from around 4,000 monthly site views at launch to roughly 14,000 monthly clicks from Google today.
Her elevated brand presence has garnered recognition from prestigious publications like InStyle Magazine and Well & Good, establishing her authority in the fashion and personal styling space. She also successfully launched The Susan Padron Podcast, which quickly rose to the top 10% rankings.
Susan has expanded her reach and solidified her position as a leading queer, fashion-forward sage and intuitive personal stylist, consistently making bookings, guest speaking on top 2% ranked podcasts, and significantly increasing her revenue.
Cura Integrative Health
Cura Integrative Health is a holistic therapy practice serving San Jose and the surrounding areas, but locally, they were invisible. Their website simply was not showing up in search, and a previous SEO company had delivered little to no impact, leaving a high-quality practice unable to reach the people in its own community.
We came in with an SEO refresh, restructuring and optimizing their site to rank for local therapy searches rather than the broad, big-city terms that were never going to bring the right people through the door.
As a result of our work, Cura saw an immediate uptick in leads, a jump in active users, and rankings for local therapy searches instead of cities they do not serve, finally giving them the online visibility to match the caliber of their care.
WealthChoice
WealthChoice, a financial planning firm for female tech executives, had a polished, professional website, but it wasn’t getting found. Without SEO behind it, their best content went undiscovered, and their traffic stayed flat, no matter how strong the work was.
We redesigned the full website and implemented SEO across their key pages and their entire blog library. Today, WealthChoice averages around 60,000 visitors every three months, roughly 20,000 a month, with a steady stream of that traffic driven by their blog, which has become one of their top lead sources.
Zestiny Wealth
Ally Ecklund (she/her) of Zestiny Wealth was adamant from day one about launching with a brand and website that would stand out in what she calls a sea of blue-wearing bros. She wanted to stand out in an industry where most people look and sound exactly alike.
After working with us, Ally has a brand that stands out and an SEO-optimized website that reflects her value. She is already seeing traction in traffic, leads, and search. As she put it, working together has been her best decision to date for setting her firm up to succeed long-term, with analytics backing this up.
Nurse Fern
Nurse Fern (she/her) started the way so many do, with a DIY website and blog. As her audience grew and asked for more, she knew she could deliver, but her existing platform could not keep up. She needed a true brand and a functional website to carry her growth, along with a voice so recognizable that people would know a Nurse Fern post.
Four years ago, we built her a solid brand strategy and visual system, plus a website that supported the brand and let her launch her first products. Every year since, we have supported her with SEO optimization of her pages, social media graphics, four product launches, a membership launch, a job board redesign, and a full website redesign, all while keeping her brand integrity intact through every evolution.
Since we started working together, Nurse Fern has taken her business full-time and grown from 15,000 to 94,000 monthly sessions on her website. Her email list expanded from 2,000 to 50,000 subscribers, her Instagram following climbed from 10K to nearly 90K, and her TikTok grew from 60K to over 140K.
Beautiful Design and Strong SEO Are Not a Trade-Off
(When you work with the right web design company)
There’s a myth that optimizing for search means flattening your design into something plain and templated, and it keeps too many businesses choosing between being seen and being striking.
When you work with Bethany Works®, you never have to pick, because we build sites that are stunning to look at and structured to rank.
These two goals are interconnected.
The clear structure that helps a search engine or an AI tool understand and recommend your website, including things like logical headings, clean page hierarchy, and fast, well-organized content, is the same structure that guides a human visitor toward taking action.
FAQs
Do Website Designers Do SEO?
Does Website Design Affect SEO?
Yes, absolutely. Website design has a significant impact on SEO performance. Elements like site speed, mobile responsiveness, user experience, navigation structure, and even visual hierarchy directly influence how search engines rank your site. Poor design choices, such as slow-loading images and non-mobile-friendly layouts, can hurt your search rankings.
Can My Website Be Found Without SEO?
How Do I Know If Bethany Works® Is the Right SEO Web Design Agency for My Business?
Bethany Works® is the perfect fit if you’re looking for psychology-backed website design and SEO that doesn’t feel robotic or generic. We work with fierce visionaries and tenacious creatives who want a strategic partner that understands both the art and science of digital marketing—someone skilled in both the aesthetics and data-driven SEO strategies. If you value authentic brand storytelling, strategic thinking, and measurable results, let’s talk.
What Do I Need to Have in Place to Do SEO Well?
SEO does not work in a vacuum. You need a solid brand, high-quality design, a clear understanding of your target audience, and the right keywords woven throughout your content. You cannot skip keywords and still expect to rank, no matter how beautiful the website is. Search engines and AI tools need those words to understand who you are and who you serve.
Some keywords will not feel perfectly on-brand or as creative as the language you would choose on your own, and that is normal. Rather than force you to pick between ranking and sounding like yourself, we weave those necessary terms in thoughtfully, so your site stays visible to search while your brand messaging stays every bit as creative and distinctly you.