Make Your Brand Impossible to Ignore Online with…
Web Design and SEO services
Your brand deserves more than a website that sits in obscurity. Strategic web and SEO services organically position you directly in front of your target audience and boost your conversions & impact.
Why SEO and WEB DESIGN are important
Small business owners pour thousands of dollars into their websites, but even the most beautifully designed site won’t drive results if no one can find it.
Web design and SEO are inseparable. They’re the two pieces of the puzzle that allow you to cultivate an organic, memorable online presence that captivates visitors AND ranks high on search engine results pages. It’s how you amplify your brand’s reach and convert browsers into loyal clients & customers.
SEO that gets you found
SEO, or search engine optimization, ensures your beautifully designed website reaches the target audience who need your services & products most (and are actively searching for them as we speak…).
Professional SEO website design can help you:
- Rank in Search Results: Strategic keyword optimization and technical SEO get your business ranking on the first page of Google
- Attract Quality Traffic: Targeted SEO brings visitors who are actively searching for exactly what you offer
- Build Long-Term Visibility: Sustainable SEO strategies create lasting organic growth that compounds over time
- Outrank Competitors: Strategic optimization positions your brand ahead of competitors in search results
- Generate Consistent Leads: Higher search rankings translate directly into more qualified prospects finding your business
- Maximize ROI: Organic search traffic provides one of the highest returns on marketing investment
91% of marketers reported that SEO had a positive impact on their website performance. You’re next.
Website Design That Converts
It takes just 0.05 seconds for users to form an opinion about your website, and the design influences 94% of first impressions. That split-second judgment determines whether potential customers stay to see your services and products or click away to your competitors.
User-friendly, strategic web development can help you:
- Capture Immediate Attention: Professional, psychology-backed design creates instant credibility and draws visitors deeper into your brand story
- Guide Customer Journeys: Intuitive navigation and strategic placement of different sections naturally lead website visitors to your most important calls-to-action
- Build Brand Authority: Elevated visual identity and cohesive design elements position you as the go-to expert in your industry
- Optimize for Mobile Devices: Mobile-responsive, fast-loading designs keep visitors engaged and reduce bounce rates
- Increase Conversion Rates: Ultimately, strategic design psychology and clear value propositions turn website visitors into paying customers
The best website design looks stunning AND is backed by consumer psychology targeted to what your audience is thinking and feeling.
What Is the Difference Between SEO and Web Design?
Web design and SEO serve distinct but complementary roles in your marketing strategy.
SEO operates behind the scenes to position your website pages in front of your target audience on Google search results. It involves keyword research and website content creation, but also technical elements like site speed, mobile responsiveness, and building authority through quality backlinks.
SEO answers the question: “How do we get our people to find us on Google?”
Web design focuses on the visual experience and user interaction with brand-aligned aesthetics and conversion-optimized web pages. It answers the question: “How do we create an experience that captivates and converts our website visitors?”.
SEO and web design are meant to work together. A stunning website without SEO is like opening a boutique in a hidden alley. It’s beautiful but invisible. SEO without thoughtful design brings visitors to the site’s content that fails to convert.
But together, web design and SEO both attract website traffic AND convert leads into clients or customers.
You need SEO and WEB DESIGN SERVICES if
You’re ready to stop being the best-kept secret in your industry and start not only showing up in search queries but also turning your website traffic into deeper connections and sales.
At Bethany Works®, we create psychology-backed web strategies for:
- Ambitious entrepreneurs who want their website to feel like a strategic business asset, not an afterthought
- Growing businesses looking to outrank established competitors and claim their share of the market
- Service-based companies that need to showcase their expertise and convert visitors into high-value clients
- Product businesses that need seamless e-commerce integration that drives sales and builds customer loyalty
- Personal brands that are ready to position themselves as the go-to authority in their field
- Local businesses that want to attract nearby customers through an SEO-optimized website
Most importantly, we work with fierce visionaries and tenacious creatives who understand that their new website needs both a visually appealing brand strategy and technical on-page SEO for better visibility. They’re ready to invest in a high-quality design process that adds SEO.
“Hiring Bethany was one of the best decisions I made this year, as part of launching my new financial planning business.”
“We started from scratch, building out my company’s brand, and I could not be happier with the work we did together. Her structure really helped me, and she thought of so much that I could never have on my own. First, she built out my brand strategy, including who my clients are down to the details of what they want, their personalities, what they value, and their internal and external problems; my brand personality, profit, and promise. The initial brand direction came with two mood boards for colours and photos, as well as two options for icons, marks, and fonts. I was excited every time Bethany sent me a new deliverable to review! All deliverables came with a Loom video where Bethany talked through the document and provided context for some of the decisions. My brand photographer appreciated the brand strategy document, which helped her get photos to match Bethany’s mood board. After all of that, Bethany built out my website and provided launch graphics and social Canva templates. So many people have told me how amazing my website is, and that is all thanks to Bethany! Hiring a good brand strategist really helped build up my confidence in starting this new business. The templates, colours, and fonts all help me design social content and deliverables within my business, only stressing about the content and not about how to design it.”
–Jamie Clark, Founder & CEO of Ruby Pebble Financial Planning
Why Is SEO Important for a Website?
There are likely hundreds, if not thousands or millions, of people looking for exactly what you offer as you’re reading this. So, why would you create a beautiful website that no one can actually find?
SEO can help you:
- Capture High-Intent Traffic: SEO attracts visitors who are actively searching for your products or services, bringing you qualified leads ready to make purchasing decisions
- Establish Authority: High search engine rankings position your brand as a trusted leader in your industry and build credibility with site visitors
- Build Sustainable Growth: High-quality content continues to rank in organic search results long after you publish it, continuing to generate leads and sales for years after your website launches
We also recommend regular content marketing (starting a blog) after your website launch to continue publishing helpful content and building out internal links.
Web Design and SEO packages ?
With Bethany Works®, you’ll get strategic brand development, psychology-backed web design, and technical SEO optimization to create an unmistakable presence that connects with your target audience.
Here’s what our brand & web design package includes:
- Strategic Brand Positioning that defines your unique market position and crystallizes your brand story and messaging
- Visual Brand Identity that creates an elevated brand experience, including:
- Custom mood board and brand strategy
- Color palette and typography
- Primary and secondary logo designs
- Brand style guidelines
- Marketing collateral templates
- Psychology-Based Website Design with conversion-optimized layouts, intuitive user experience, and mobile-responsive design
- Technical SEO Foundation, including site speed optimization, mobile responsiveness, meta descriptions, title tags, proper URL structure, and more
- SEO Outline and Content Strategy with keyword research, on-page SEO implementation, and content structure to rank & convert
- Local SEO Setup (if applicable), including relevant keywords and Google Business Profile optimization
- Available on industry-leading platforms including Showit, WordPress, Shopify, and Squarespace
Take a look at our Portfolio for examples of SEO web designs that we’ve created in the past.
Additional Digital Marketing Services
Beyond web design and SEO, we offer digital marketing services to amplify your presence and accelerate your business growth. Here’s what we can help you with:
- Ongoing SEO Growth Plans: Monthly SEO optimization with content strategy & writing, Google Business Profile management, and performance reviews to maintain and improve your search rankings
- Email Marketing: Monthly email campaigns, automated nurture sequences, and quiz funnels to convert subscribers into loyal customers
- Social Media Design Support: Monthly graphic design packages for a consistent, brand-aligned social media presence that amplifies your marketing efforts
- Podcast Design and Launch Support: Complete visual branding for podcast launches, including cover art and promotional templates to establish your authority in your industry
- Landing Page Development: High-converting landing pages for specific campaigns, product launches, or lead magnets that complement your main website
- Launch Campaign Support: Comprehensive marketing support for new offers, sales, or events, including email sequences and promotional graphics
- Strategic Business Coaching: One-on-one coaching sessions with ongoing support to refine your brand direction and marketing strategies
As an agency, we’re invested in your long-term success and sustainable growth. Once you become a client, we’re here for the long haul and will build strategies that evolve with your business and deliver lasting results.
“Bethany went above and beyond what I expected.”
“Thank you for all your hard work, Bethany! I’m so proud of my new website and branding. I’ve never even thought my website could look this good. You absolutely nailed it! Thank you for being so amazing and talented.”
-Liz, The New York Stylist
(Liz now ranks for 3 major search terms for her email lead magnet. This alone has grown her list to over 20K subscribers!)
Examples of Our Web Design and SEO Projects
Ruby Pebble Financial
Jamie (they/them) from Ruby Pebble Financial Planning® recognized a significant gap in their industry: the lack of inclusive, technology-supported financial planning services for non-traditional clients, particularly LGBTQ individuals and couples with separate finances. They needed a brand and website that would authentically communicate their unique approach while establishing credibility in a traditionally conservative industry.
Our strategic branding and SEO-optimized website design positioned Ruby Pebble as the go-to inclusive financial planning resource in their market.
Since launching their new brand and optimized website, Jamie has generated 105 qualified leads, converted 65 of those into meaningful consultations, and signed more than 23 clients, with 5 becoming ongoing retainer clients. Most importantly, they now rank on the first page of Google for competitive keywords like “LGBTQ financial planner” and “Seattle LGBTQ financial planner,” creating a sustainable pipeline of ideal clients who are actively searching for their specialized services.
The New York Stylist
Liz (she/her) from The New York Stylist came to us feeling stuck with an outdated website that no longer reflected her classic, timeless style or business potential. Her brand identity felt disconnected from her elevated vision and actively held back her growth.
We partnered with her to create a complete brand transformation and custom WordPress website that captured her elegance and made it effortless for clients to engage and convert.
Liz’s new brand and SEO-optimized website immediately increased traffic and client bookings, leading to the successful launch of two new products and automated email funnels that grew her subscriber base from 1,300 to over 20,000.
Her style quiz now ranks on the first page of Google, generating 54-200 new subscribers daily with an exceptional 60%+ open rate.
This strategic combination of web design, SEO, and ongoing digital marketing support has evolved Liz’s business from a solo practice into a thriving brand with a team and multiple revenue streams.
Susan Padron
Susan Padron (she/her) needed a complete rebrand and website redesign to align her fashion-forward, soulful approach with her online presence. As an intuitive personal stylist who believes your inner self should align with your outer expression, she needed a brand identity that would attract high-caliber clients and support her expansion into podcasting.
Through strategic SEO optimization, Susan now attracts remarkably aligned clients primarily through Google search, with her website averaging 4,000 views per month.
Her elevated brand presence has garnered recognition from prestigious publications like InStyle Magazine and Well & Good, establishing her authority in the fashion and personal styling space. She also successfully launched The Susan Padron Podcast, which quickly rose to the top 10% rankings.
Susan has expanded her reach and solidified her position as a leading queer, fashion-forward sage and intuitive personal stylist, consistently making bookings, guest speaking on top 2% ranked podcasts, and significantly increasing her revenue.
FAQs
What Does SEO Stand For in Web Design and Development?
SEO stands for Search Engine Optimization, which refers to the strategic process of optimizing your website’s content, structure, and technical elements to rank higher in search engine results like Google. It means creating websites that are visually appealing AND also built with search engines in mind, incorporating fast loading speeds, mobile responsiveness, strategic keyword placement, optimized images, and clear site architecture that makes it easy for both users and search engines to navigate and understand your content.
Do Website Designers Do SEO?
Only some of them. Many web designers focus primarily on visual aesthetics and user experience and aren’t equipped to handle the more technical SEO elements. At Bethany Works®, we’re unique because we integrate both disciplines seamlessly, combining psychology-backed website design with deep SEO expertise. This way, your website comes out both stunning and optimized for search engines.
Does Website Design Affect SEO?
Yes, absolutely. Website design has a significant impact on SEO performance. Elements like site speed, mobile responsiveness, user experience, navigation structure, and even visual hierarchy directly influence how search engines rank your site. Poor design choices, such as slow-loading images and non-mobile-friendly layouts, can hurt your search rankings.
How Exactly Does SEO Work?
Hundreds of articles could be written on this topic, but in a nutshell, SEO works by helping search engines understand what your website is about and determining how relevant and valuable your content is to users’ search queries. Search engines like Google use complex algorithms to crawl and index your website, analyzing factors like keyword relevance, site speed, mobile-friendliness, content quality, backlinks, and user engagement signals.
Can My Website Be Found Without SEO?
Without SEO, people can find your website through social media and referrals. These marketing channels are important, but relying solely on these methods severely limits your visibility and growth potential. Without SEO, you’re essentially invisible to the hundreds, thousands, or millions of people (depending on your industry and niche) actively searching for your products or services on search engines every day.
We’re a boutique agency, so you’ll get in-depth 1:1 support, but we’re also well-connected with a curated network of copywriters, SEO experts, and other digital marketing professionals for anything that falls outside of our scope of work.
Do I Really Need SEO for My Website?
If you want your business to be discovered by potential customers who are actively searching for your services on Google, then yes, you need SEO. Not all of my clients budget for this initially, but they do end up coming back for it. Because without SEO, even the most beautifully designed website will struggle to attract organic traffic and generate leads, unless you’re okay with only relying on unpredictable social media for your visibility. SEO is a long game, so it’s best to invest as soon as possible.
How Can Bethany Works Help Me With SEO?
You have two options with me DURING the initial website design: 1) SEO outline that you can fill in the blanks for copy, or 2) Copywriting with my copywriter partner. After the initial website design is complete, we have ongoing support packages that I can share with you.
How Do I Know If Bethany Works® Is the Right SEO Web Design Agency for My Business?
Bethany Works® is the perfect fit if you’re looking for psychology-backed website design and SEO that doesn’t feel robotic or generic. We work with fierce visionaries and tenacious creatives who want a strategic partner that understands both the art and science of digital marketing, someone skilled in both the aesthetics and data-driven SEO strategies. If you value authentic brand storytelling, strategic thinking, and measurable results, let’s talk.