Client: Southwest Wanderlust
This client is a repeat! Brindy, the founder and CEO of AirBrindy is an AirBnB coach and superhost. She came back to me to build out the sub-brand for her private booking Arizona vacation home website- Southwest Wanderlust. This needed to feel like the perfect mix of nostalgic SW charm and modern mid-century style that all of her homes gravitate towards.
We leaned into the organic natural textures in the properties she owns – especially the stone, tiles, and warm woods. We also developed two sets of icons as her properties would need markers for number of guests, bathrooms, bedrooms, and type of house in addition to icons for lists and amenities.
To keep this congruent with her main brand – we tied in the same sage and muted black, used a font that had a similar weight, and leaned into the handdrawn elements even more. We also made sure to use a similar font collection as her main brand as well.