Salon Branding

Client: Honey & Comb

Honey & Comb is a boutique luxury hair salon in Vancouver WA, new Portland Oregon- owned and operated by Andrea Davenport.

She is skilled at creating stunning hair for remarkable women and specializes in hair extensions and lived in color. She booked the complete brand and ShowIt website package. We added on streamlining her systems with intake forms etc. 

The Brand Promise:

Our favorite thing about hair is its ability to change YOUR story —without saying a word.

Noteworthy hair transports you to the very moment you had dreamed about- standing in those shoes, wearing that dress, carrying the bag, and feeling more your unapologetic self than you could imagine.

We already know you’re breathtaking- inside and out – it’s our job to help you know it, too, starting with the crown of hair you wear every day.

What Andrea Had to Say

The Salon Branding Guide for sweet Business Growth

Your salon brand identity differs from any other salon in the area, but your audience won’t know the difference if your branding fundamentals don’t show it.

A strong brand identity can feel impossible to create, even as a salon owner, we know. It all starts with understanding your target audience, brand elements, and company mission to create a beauty brand that is like no other in the beauty industry.

That’s not all.

You need a color scheme, logo design, and cohesive branding on all virtual and printed marketing materials. Carrying over your brand design into all aspects of your hair salon business plan is the key to building a successful brand.

I know you are in the business of creating beautiful people, but your salon website and marketing campaigns must show your unique selling proposition.

In other words, what makes you STAND OUT from the competition? This will make your audience feel like they shouldn’t look elsewhere and that they NEED your services.

Showit Web design for salon
Two women swinging their hair around with an icon in the middle for Honey & Comb

Why is it important for salons to have a Brand?

Your salon brand tells your audience who you are and what they can expect when choosing your beauty salon over others. A salon’s brand helps potential clients determine if your brand values align with their desires.

Every salon has missions and values. Some are luxury brands, and others cater to the everyday person or a specific niche.

Focusing on the techniques you excel in that other salons may not is just the beginning. Your salon brand identity must focus on your target market, which can be very small, such as kids only, or broad, catering to people of all genders and ages.

No matter your services, to have a successful brand, it must speak to the right audience while making customers feel important.

A strong salon brand speaks volumes through its logo design, website, and other marketing efforts to promote the business.

When potential clients can tell from your brand identity what you offer, you’ll spend less time turning down clients that don’t fit your business model and more time catering to the clients that need your business and making money!

The Salon Branding Process

How the uplevel begins

The salon branding process is as intricate as the services you provide your clients. You offer a distinct service that your branding must portray, starting with determining your brand identity.

What makes your brand tick, and who do you serve?

step 1

Defining Your Salon Brand Identity

Defining your brand identity is the most important part of salon branding. Without knowing who your target client is, you waste time on marketing to the wrong clientele. No one likes to waste time or money, so this step is vital.

At Bethany Works®, we get to know the type of customers you cater to so we can narrow in on your niche. For example, creating a brand tone for luxury clients doesn’t do you much good if your salon caters to kids, right? That’s a simplified example, but you get the point.

Once you narrow your niche, you can focus on your unique identity. What makes the customer experience at your salon different?

When a customer walks into your salon, what do you want them to feel? This helps us get a feel for your brand voice and how it differs from others in the beauty industry.

step 2

Designing Your Visual Brand Guidelines

Your visual brand guidelines ensure all elements of your marketing plan come together, creating a cohesive look no matter where your audience interacts with your brand.

For example, they should be able to easily recognize and understand your brand tone from your website, logo design, signs, and social media accounts. The brand design should be one that you can use anywhere you plan to interact with your clients.

This means choosing not only a salon logo that embodies your brand voice but also the typography, color scheme, images, and elements that all tie into your brand voice.

At Bethany Works®, we get to know your business inside and out, understanding why you started it, your mission, and what goes on behind the scenes that makes your business click.

It’s called psychology-backed design, which helps you show your brand voice, mission statement, and what makes your salon unique.

We use this information to create a distinct brand that matches your expertise and attracts clients who will fight for appointments at your salon.

step 3

Sending Your Brand Out Into the Wild

So you have a brand, now what?

It’s time to put it to use and get those conversions!

Your brand voice should be heard on your website, social media accounts, emails, printed marketing materials, business cards, and swag.

Your brand is your baby; it brings clients to you and creates customer loyalty. In the salon industry, you want to stand out with great online reviews, a cohesive brand, and a way to attract new clients while keeping current clients happy, too.

Need more inspiration?


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Salon Branding Services You Can Find at Bethany Works


Salon branding services are SO much more than website design. Yes, that’s a part of it, but it’s the whole package you want to focus on to create a successful salon business.

You won’t find template-based websites at Bethany Works® that look like every other salon in the business. We make sure your salon stands out from the competition and gives viewers a reason to choose you.

Our focus is on your brand as a whole. The individual pieces come together when your brand speaks for you without you saying a word, including your website, podcast design, email marketing, and social media engagement.

What’s the Bethany Works® difference?

Your brand is created with intention and psychology, not industry-based cookie-cutter techniques that might or might not work but will not help your salon stand out.

What Are the Benefits of a Salon Branding Agency Like Bethany Works?

Working with a salon branding firm like Bethany Works® provides a holistic view of your salon branding.

We don’t look at just your logo design, website creation, or other marketing materials. We look at the big picture and determine how we can make your salon stand out based on your mission, values, and what you offer.

If you’ve tried the cookie-cutter basic salon branding tactics only to hear crickets or hit a plateau, you’ll be happy to know that won’t happen here.

Your salon branding, including your logo, website, and printed marketing materials, will not look like every other salon. They won’t even look like branding we’ve created for other clients.

EVERY client gets a fresh start as we dive in and get to know your business and what makes it tick as much as you do, if not better!

We get to know your audience intricately, too, ensuring every bit of branding speaks volumes about who you are, what you offer, and why your salon is the ONLY salon they should consider.

Our Framework for Brand Strategy and Design

You are in the business of making people look and feel their best. Whether you run a day spa or a barber shop, you have the magic touch to make everyone feel beautiful.

That’s the same framework we have for our brand strategy and design. We make EVERY salon look and feel its best. Our branding process creates a strong brand that speaks for itself. We don’t make you look like ‘just another hair or nail salon.’

Your brand strategy and design will NOT look like everyone else’s in the industry, and that’s good.

Our design strategy starts from the inside, getting to know your business, the people behind it, what makes it tick, and WHY you created it. Your brand will speak volumes, more than you might even be able to put into words because we dig into the psychology behind your brand.

You won’t have to worry about looking like everyone else or losing clients to a salon with similar branding. Your branding is 100% yours and not carbon copied from others in the industry.

Bethany Works Is a Website Design & Branding Agency Helping You Unearth Your psychology-backed brand

You might not even realize you have a psychology-backed brand, but every business owner does! It’s the drive behind why you started your business and continue operating, but you may not reflect it in your current branding.

I dig deep when doing my website design and branding, helping salon owners understand what makes their business tick and showcase that to their audience. I make your brand stand out so potential clients don’t keep looking for another salon; they choose YOU.

I don’t use cookie-cutter techniques or anything you’ll find in an online course. There aren’t any shortcuts or templates. Everything I create is from scratch and based on what I know about YOUR salon, not someone else’s.

If you’re ready to make your salon stand out, what are you waiting for?


I’ve got you. Here are answers to a few common questions:

I want you to think of salon branding packages as an investment in your business, not an expense. I know you need to stick to a budget and balance the books, but what if investing in your salon’s brand could take your business to the next level?

I am all about transparency and share my exact pricing on my website. Brand and website  design starts at $6,497 and goes up to $34,997 for more robust packages.

Overall, the branding process takes 6 to 8 weeks, but your exact timeline depends on many factors, including how long it takes for me to get to know your business and what makes it tick.

Remember, I get to know the psychology behind your business because that’s what drives an incredible brand.

I offer packages strictly for branding, and those that include web design, too. If you’re looking for a cohesive brand (which you should), having me do it all ensures your salon brand identity is the same no matter where your audience finds you.