Client: Koomi

Derin had a strong vision for her personal brand but needed the support to bring it to life! We started with name ideation support. Then, we built her brand strategy, completed SEO research to add to her site, and built her brand design. (We love how the comb icon and the two ‘o’s bring in her African culture and heritage – with a nod to the cowrie shells). She booked the new business package with us.

The Client Promise:

A luxury lifestyle blog for women who crave more than the surface-level wellness trends or fast-moving luxury hype. They want to honor their roots, navigate their own paths, and live with intention while still embracing beauty, comfort, and indulgence.

What Derin Had to Say:

"I came to Bethany Works with nothing but an idea, and now I have a fully established brand and website I’m proud of. The process was thoughtful and collaborative, including imagery, questionnaires, a personality quiz, feedback rounds, and meetings that helped ensure we were moving in the right direction. Bethany took the time to understand my vision and translated it into a brand that feels intentional, true to who I am. Launching with this brand has made a huge difference. I felt confident entering the market because it’s clear to anyone who sees my website that real time, effort, and research went into creating it. This isn’t something that could’ve been thrown together overnight, and I’m so grateful for the impact it’s had on my business."