Health and Wellness Branding

Client: CURA Integrative Health

Jenna and Rachel specialize in psychotherapy + somatic awareness and are the co-founders of Cura Integrative Health, which is located in the San Francisco Bay area. They booked the custom brand design package and the custom website design package with WordPress development. 

I crafted their brand with a focus on the Expert and Caregiver archetypes. Below is just a peek at the project. Click on the button for the live site (and keep in mind it is live, and clients always have access to make changes).

Cura Integrative Health is a holistic trauma treatment center that operates with the singular goal of improving your well-being. 

We know you may be at a loss for words and a loss for the next action steps to start healing your trauma that has led to your current state of anxiety, depression, lack of sleep, etc. 

We see you, and through research-based and evidence-backed treatments, including psychotherapy, we seek to help you understand yourself, find healing, and love your being.


The Brand Promise:

We open our doors and invite you in. When working with Cura Integrative Health, you will not only find a warm and caring environment, You will find trustworthy experts on trauma recovery and mental health who are ready to serve you when you are ready for change. 

Cura Integrative Health was born out of a desire to serve patients on a holistic level with treatments that are effective. We know this because our work is driven by evidence and research and further informed by your own experience. 

We believe that everyone deserves a fulfilled and satisfying life, and we want to help you get there.

What Rachel Had to Say

Health and Wellness Branding for holistic Business Growth

Modern consumers seek out wellness brands that resonate with their values and personalities. Your health and wellness branding is not only about aesthetics or catchy slogans. 

In the saturated wellness industry, your wellness brand needs to forge an emotional connection with your potential customers and build a relationship based on transparency, authenticity, and reliability. 

How do you create a wellness brand that cultivates trust and connection? At Bethany Works®, we use strategic, psychology-backed branding and web design to give your wellness brand the visibility it deserves in the health and wellness industry. 

dark blue background with a logo on top that says "Cura integrative health"

Why is it important for health and wellness businesses to have a Brand?

Having a distinct health and wellness brand is important for several reasons. First, a strong brand identity helps you cultivate brand recognition and differentiate your health and wellness business in a crowded market. 

Your brand identity also allows the modern consumer to trust your business more because it gives them a good sense of your brand values, expertise, and transparency. 

Ultimately, building a strong brand identity in the wellness space is all about forging a connection with your potential customers that digs deeper than the surface. 

Buying is an emotional decision, and having a distinct brand personality allows you to build a relationship with your target consumers that makes them feel more connected to your product or service – and, as a result, more likely to buy.

The Health And Wellness Branding Process

How the uplevel begins

If you love what you do but struggle to position your health and wellness brand in a way that meaningfully speaks to your audience, here’s a three-step process to unearth your brand identity and start marketing it irresistibly. 

step 1

Defining Your Brand Identity

To create a meaningful visual representation of your wellness brand, you need to get crystal clear on what your brand stands for and what sets it apart from other brands in your niche.

Here are brand foundations to pay attention to as your brand develops:

  • Define your target audience: Identify key demographics, preferences, and pain points of your target audience through research to tailor your brand accordingly. What kind of wellness products or services do your potential customers want? What kind of solutions are they searching for and why? What kind of things do they care about? How can you speak directly to their minds and build trust?
  • Identify Your Mission and Values: Clarify the purpose of your wellness business and articulate your core values that guide decision-making and resonate with your audience’s beliefs. What do you stand for? What do you believe in? How do you express your mission and values through your services and products?
  • Craft Your Brand Story: Share the narrative behind your business, including its origins, challenges, and how you overcame them. If this fits with your wellness brand, use personal anecdotes or experiences to create authenticity and reliability. Align your brand story with your wellness brand’s broader mission and purpose.
  • Create a Unique Brand Voice: Develop the tone and language that reflects your brand’s personality and values and communicates your unique value proposition. What sets your health and wellness brand apart? Is your communication style more casual or formal? How do you want to come across to your larger audience? Remember that language is a powerful tool.

Most importantly, embrace authenticity and transparency when it comes to defining what your health and wellness brand stands for. Authentic brands connect, so focus on digging deep into who you are and the impact you want to make in the world.

I have various resources on my blog that can help you learn more about uncovering your brand’s foundations, such as finding your brand archetype.

step 2

Designing Your Visual Brand Guidelines

Once we’ve defined your brand identity, it’s time to express it through your visual brand assets. We will create the following design elements to communicate its mission and brand personality:

  • Logo: Your logo is a unique symbol or design that represents your wellness brand and is instantly recognizable to your audience. We’ll create variations of your logo (primary, secondary, favicon, etc.) and specify when each variation should be used.
  • Brand Colors: Your brand colors are a set of carefully selected colors that embody your brand personality and values. We’ll specify your primary and secondary colors to create visual cohesion in your brand identity.
  • Typography: We’ll select brand fonts that reflect your wellness brand’s character and give instructions on how to use them (headings, subheadings, body text, accents, etc.).
  • Graphic Elements: Graphic elements are additional visual elements or patterns that enhance your brand identity. If part of your package, we’ll help create textures, icons, or decorative elements that align with your brand aesthetic.
  • Brand Imagery: If included in your services, we’ll help guide your brand photography, and design illustrations or graphics to use across your health and wellness brand’s website and social media channels.

Take the visual brand guidelines we provide you with and share them with your team members, particularly those in external-facing and marketing roles.

step 3

Sending Your Brand Out Into the Wild

It’s time to share your health and wellness brand with the world! Implement your new visuals across your website design, social media, and marketing materials, such as your business cards, to start meaningfully positioning your brand in the health and wellness industry.  

Need more inspiration?


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Health and Wellness Branding Services You Can Find
at Bethany Works


Here at Bethany Works®, we believe that the world needs rock-solid brands, not more businesses. We work with wellness brands to help them unearth their mission, core values, brand story, value proposition, and more so they can stop leaving money and impact on the table.

Whether you run a lifestyle wellness brand or an e-commerce company, we’re here to help you make sure that your brand is get-out-of-this-world irresistible.

What Are the Benefits of a Wellness Branding Agency Like Bethany Works?

After working with us, you’ll have an unbreakable brand identity that attracts new clients or customers and cultivates a devoted following.

Unless your brand looks and functions smoothly at every touchpoint, you’re likely missing out on revenue, opportunities, and impact. We help you build brand trust, awareness, and loyalty so you can change more lives with your products or services.

Our Framework for Brand Strategy and Design

At Bethany Works®, we help you unearth your brand identity. What does this mean? We don’t simply throw together a few pretty colors and a logo and call it a day. We take the time to truly get to know your brand so we can express your vision and attract your target audience.

Everything we do is intentional and backed by human psychology so you can position your health and wellness brand in a way that meaningfully speaks to your audience. 

Bethany Works Is a Website Design & Branding Agency Helping You Unearth Your psychology-backed brand

Ready to take your wellness brand to the next level? Let’s get started. 


I’ve got you. Here are answers to a few common questions:

Your health and wellness branding package is custom and completely unique to your vision and goals. The best way to get your quote is to submit an inquiry form. That said, we value transparency and want you to know what kind of investment you can expect.

For personal brand design, our packages start at $3,800. For business brand design, pricing starts at $6,497. For brand and website design, you can expect a quote of $10,998 (more for e-commerce stores).

We also offer a bespoke brand evolution experience for established brands with an investment of $34,997.99. There are payment plans available for all packages. Learn more on our services page.

It depends on your custom package. Typically, you can expect the branding process to take a couple of weeks. The timeline is longer if you’re also doing website design with us.

When you connect with us, we will let you know what kind of timeline you can expect to reach your goals. Read our success stories to see the kinds of results you can expect!

No, but you select a package that includes website design as part of your services.

We design on Showit, Shopify, WordPress, and Squarespace and partner with incredible psychology-driven copywriters so you can have an effortless experience and launch a stunning website backed by brand strategy.

A high-converting website is essential to stand out from the competition and attract more customers.