coach website design

Coach Website Design: 5 Tips to Unearth Your Brand

Your coach website design shapes your potential clients’ first impression of your expertise, approach, and personality. In a competitive industry like coaching, it’s easy to blend in amidst a sea of open tabs, never-ending feeds, and copycat messaging. To stand out and sell, you need a coaching website that attracts your target audience with a visually appealing design and converts them with a razor-sharp brand identity.

Not sure how to create a good coaching website? Don’t worry. In this article, I will show you how to launch a new website that helps you stand out from competitors and effortlessly turn lukewarm leads into paying clients. Whether you’re a life coach, a business coach, or a health coach – it’s time to get (un)comfortable and dive in!

The Benefits of Websites for Coaches

You may think that you “need” to have a coaching website for your business, but have you ever paused to think why that is? Maybe it has crossed your mind that you could just stick to Instagram or another form of social media. But the truth is, there are many benefits of having an effective website for coaches and you don’t own social media. With as many times as it drops it’s important to own your coaching business by carving out your own corner of the internet (and not relying on third party apps for links!). 

Enhanced Visibility, Bigger Impact

A well-designed professional website increases your visibility online, making it easier for potential clients to find you and learn about your coaching business. Having your own website means you can now leverage the power of SEO (search engine optimization) to appear in Google searches and have more clients discover your brand.

Having a coaching website also means that your social media audience will have a much easier time learning about your coaching services because they’ll be able to see them clearly laid out on your website (instead of having to browse through several social media posts or Instagram stories to figure out how they can work with you).

Ultimately, increasing visibility for your coaching business means that you can change more lives and create a bigger impact. You’ll be able to reach more dream clients and share your knowledge and expertise with them so they can get the tools, ideas, and inspiration they need to create a better life for themselves.

Build Trust and Credibility

Let’s be honest. Running a coaching business without having a website – even if you’re a new coach – makes your brand look amateur and untrustworthy. Without a website, potential clients may question your credibility and wonder about the transparency of your coaching services. At the end of the day, they’ll probably seek alternatives with a stronger online presence.

Plus, marketing only on social media doesn’t set you up for long-term success. You don’t even own your Instagram account – but you do own your website. A strong coaching website showcases your expertise, qualifications, and success stories to prospects, increasing their trust and confidence in your coaching business.

Better + Effortless Conversions

Great coaching websites form an emotional connection with your prospects before they engage in direct communication with you. Through compelling storytelling, engaging visuals, and authentic testimonials, your website creates an immersive experience that resonates with your target audience on a deeper level.

By effectively communicating your unique value proposition, understanding of their challenges, and the transformational journey you offer, your website pre-sells prospects, nurturing trust and confidence in your coaching services. As a result, when prospects do reach out or book a call with you, they’re already primed to convert, whether that means booking your coaching sessions or enrolling in your coaching programs. In essence, an effective website does all the selling for you!

Coach Website Design Examples

Want to see an example of coaching websites that speak directly to their visitors and convert?

Coaches Need a Brand Design Before Website Design 

Liz Brindley‘s work is rooted in creativity as a force of nature – capable of bringing life into spaces, onto pages, and within your business. Using metaphor, color, and intuition to teach and create, she aims to evoke joy, inspire authenticity, and foster positivity.

Liz Brindley as an example of coach website design.

Liz felt that she had outgrown her previous branding and it no longer aligned with her future goals. She connected with Bethany Works® and booked a branding package that informed the direction of her new website as well (done by Inkpot Creative). Our brand design packages come with a comprehensive brand identity and messaging strategy and are the perfect starting point for coaching websites.

Even though Liz focuses on two different target audiences (budding creatives to coach and companies to serve with illustrations and murals), her website clearly guides both groups to the specific pages that have the information that they need. It’s authentic and cohesive – which is exactly what you need for your coach website to convert!

Here’s what Liz had to say about her experience working with Bethany Works®:

“I felt like I had outgrown my old brand – it no longer fit the future direction of my business. But I felt very overwhelmed by taking on a rebrand all by myself. My old brand was disjointed and not reflective of how I wanted to show up as a business. It no longer conveyed my business in the ways I wanted and wasn’t backed by strategy – which I knew was necessary to continue growing. After working with Bethany, I had the best brand ever. Not only do I have a brand aesthetic that I’m stoked to share with the world, but I also have language, strategy, and values that feel like deep roots to grow sustainably over time. I am now confident to show up with my brand and so many people have said, ‘I love your new brand! It’s just so you!’ Having a brand that feels aligned and authentic has been the greatest gift of working with Bethany. The process was thorough, yet simple and streamlined. I felt so supported throughout the entire process and like I was in good hands the entire time. Bethany is so skilled at brand strategy and understood the vision for my new brand on such a deep level that – even as an artist who usually likes to DIY – I completely trusted her vision. The results are more than I could’ve even dreamed up on my own. Having Bethany’s insights and branding expertise was essential. I feel so much more confident to show up and show off my brand now! My new brand feels incredibly authentic and aligned which makes it so easy to share with my community. And my community loves the new look, too! I’ve received countless comments about how much people love the joyful, fun, and vibrant new vibe.”

Need More Inspiration?

KHB Financial 

Kim Hunter-Borst, the Founder of KHB Financial, is a money coach who helps her clients build a rock-solid financial future. Unlike other financial coaches, she’s not here to tell you to stop drinking lattes or to start taking on more work. Instead, she uses a proven three-step framework that you can use to give yourself a raise. 

KHB Financial as an example of coach website design.

We designed Kim’s website to be easy to navigate and authoritative. Her design guides her leads to learn more about her money coaching services and shows them testimonials from past happy clients. 

Here’s what Kim said:

“From the Brand Guide, chock full of everything I would need to keep my brand focused and consistent, to the gorgeous website that landed me my first Fortune 500 company as a client, I have been nothing but impressed. Bethany is nothing but a phenom; she wrote the book on strategic branding, and her knowledge/expertise is light-years ahead of any other brand strategist out there.”

AW Creative

Anna Wojtowicz is a high-performance advisor for ambitious entrepreneurs, and she needed a website that matched & elevated her online presence. Her frameworks are rooted in real-world marketing used by multi-million dollar companies, and she’s helped hundreds of powerhouse entrepreneurs reclaim their power, restore their peace, and revitalize their growth. 

AW Creative as an example of coach website design.

The AW Creative’s website is bold, powerful, and easy to use. We included videos and interactive elements to support Anna as she continued to build her empire. The best part? Anna invested about $20K in her rebrand, complete with branding, website design, copywriting, and brand photography. Within just one week of launching, she made her investment back, plus profit. Within three weeks, her profit soared to over $40K! 

Want to see more? Browse our portfolio for more website examples.

5 Secrets of High-Converting Website Design for Coaches

Ready to create a business or life coaching website that turns heads? Use these 5 secrets to uncover your brand and build a website that converts leads into clients.

1. Unearth Your Brand® Identity

This phase is hands down the most important part of the web design process. To create a professional business or life coach website that feels like you and works for you, you first need to get crystal clear on your brand identity and message.

Your brand identity is the cornerstone of your online presence. It shapes how you’re perceived by your audience and distinguishes you from competitors in a crowded market. You can’t build trust with your audience if you don’t first clarify your values, mission, voice, and visual elements such as logo and color palette.

Understanding your brand identity ensures impactful consistency across all aspects of your online presence. Moreover, it also allows you to effectively communicate your unique value proposition and connect with your target audience on a more authentic level. If you don’t know where to start and you’re in to the DIY, visit our Brand Strategy Shop to get your hands on a couple of workbooks that’ll help you unlock your irresistible brand identity!

2. Make Website Navigation Simple

When visitors land on your business or life coaching website, their experience must be seamless. If they feel like they have to decipher how to use your website or where to go to find what they’re searching for, they’ll quickly bounce and explore other coaches’ websites. The worst part? Your leads will choose a competitor not because they’re the better coach, but simply because they’re easier to work with.

Your website’s navigation is a roadmap for your visitors. It guides them through your content and helps them find what they’re looking for. When your website navigation is logical and intuitive, with clear labels and hierarchical structure, you eliminate friction and frustration. In turn, your visitors can focus on absorbing your message and exploring your coaching coaching services.

Simply put, clear website navigation improves user satisfaction and increases the chances of visitors staying longer on your site, engaging with your content, and ultimately converting into coaching clients.

3. Use High-Quality Visuals

The visuals on your website convey emotions, communicate messages, and leave a lasting impression on your leads. Whether it’s brand images, unique graphics, or engaging videos, high-quality visuals do more than just improve the aesthetics of your website. They also reinforce your brand identity and credibility as a coach. Consider booking a brand photoshoot with a professional photographer before your web design.

You should also consider incorporating videos or animated elements strategically throughout your website pages to make the user experience more dynamic and grab your target audience’s attention. Experiment with different visuals and explore creative ways to showcase your coaching services and connect with potential clients.

4. Optimize for Mobile

Optimizing your website for mobile is no longer a nice-have. It’s an absolute must-have to reach and engage with your target audience. Mobile devices account for 58.33% of global website traffic as of Q1 2023 – and this percentage has most likely increased since then – which means that that over half of your website visitors are going to be looking at your website using their phone.

If your web design appears clunky, awkward, or hard to navigate on mobile, your prospective clients will quickly bounce. This means that you could lose more than half of your prospects simply because your web design is not optimized! When you work with Bethany Works®, we carefully craft an immersive mobile experience to impress your target audience with a stunning brand and a stellar website.

5. Impress with Social Proof

Showcasing client testimonials and case studies on your business or life coaching website helps you establish credibility, build trust, and validate your expertise. Even better if you can embed videos from your actual clients! 

Social proof is a compelling evidence of the value you provide and the impact of your coaching services. It reassures your website visitors that others have benefited from working with you and makes them more inclined to trust your abilities and invest in your services!


How Do I Create a Coaching Website? 

To create a coaching website, you first need to get crystal clear on your brand identity and target audience. Before you start bringing your brand to life, it’s essential to craft a compelling mission statement and have a deep understanding of your values so you can create specific messaging and position your brand in a way that deeply connects with your target audience. 

Then, organize your content logically, including information about your coaching services, testimonials, and how to get in touch with you or enroll in your programs. It’s also important to incorporate high-quality visuals and optimize your website for mobile for a seamless user experience.

What Should a Coaching Website Have? 

Coaching websites that work typically include a clear and engaging homepage that establishes your brand identity and guides your visitors to relevant pages of your website, services pages that explain your coaching services such as individual sessions and group programs, an about page to dig deeper into your brand story, values, and credentials, and a contact page that makes it easy for your leads to reach out and inquire about your services. Depending on your business, you may also need specific pages like a podcast page or a shop page for digital products.

Is Squarespace Good for Coaching?

When it comes to website design for coaches, Squarespace can be a great website builder to bring your vision to life. It has an intuitive drag-and-drop interface and customizable features such as built-in appointment scheduling tools, which make it convenient for coaches to manage client bookings directly from their website. It also has integrated analytics tools that you can use to track your website performance and visitor behavior.

What Is the Best Website Builder for Coaches?

Your coaching business is unique, and there’s no one-size-fits-all best website builder for coaches. There are several options that you can explore, such as Showit, Squarespace, Shopify, and WordPress. 

Showit stands out for its flexibility and creativity, Squarespace has a user-friendly interface, Shopify is an excellent choice for coaches looking to sell digital products or merchandise in addition to their coaching services, and WordPress is a versatile platform with many plugins available. Bethany Works® has experience designing on all of these platforms.

Do Coaches Need a Website? 

Yes, life, health, and business coaches should invest in high-quality branding and web design. Your website will help you improve your visibility, streamline the conversion process, and position you as an authority in your niche, enhancing your credibility. If you don’t have a coaching website yet, consider creating one as soon as possible.

Is Wix Good for Coaching? 

Wix can be a good website builder for some coaches, but ultimately it depends on the nature of your business and your specific goals. Wix has a drag-and-drop interface, appointment-scheduling tools, and some e-commerce functionality, which make it an attractive option for some coaches. However, at Bethany Works®, we typically recommend using Showit, Squarespace, Shopify, or WordPress to create your coaching website.

Should I Hire a Designer for My Coach Website Design or Use a Template? 

Using a template to create your coaching website is a more budget-friendly option than working with a designer, but using a pre-built template makes it much harder – if not downright impossible – to truly unearth your brand identity and communicate it through your website design. 

Working with a designer means that they can tailor your website to reflect your unique style and brand personality as well as create custom elements and design features that align with your vision and resonate with your target audience. Overall, working with a designer allows you to create coach website design that sets you apart instead of blending you in.

Unearth Your Brand® and Coach Website Design with Bethany Works®

Bethany Works® is a full-service brand & web design agency for fierce visionaries and tenacious creatives on a mission to elevate their multi-figure brand. 

In the past, we’ve built websites for coaches that were rooted in psychology and maximized for conversion. If you’re ready to start turning heads with your online presence and stop leaving money & impact on the table, learn more about our design services