Brand Archetypes

person holding a coffee with a box over that says the caregiver archetype

The Caregiver Archetype

The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business.  I’ve used brand archetypes to clarify …

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