The Lover Brand Archetype is a persona that empowers your business to create a recognizable brand – so that your ideal clients will immediately relate to it. There are 12 brand archetypes these days, crafted over the years by design experts who know just what it takes to bring out the best in your brand. …
The Caregiver archetype represents one of 12 brand archetypes. These personas offer brands a dozen ways to classify their voice, vision, and visuals, making their messaging clear—and clearly recognizable. As audiences find a brand that matches their own values and desires, they’re much more likely to support that business. I’ve used brand archetypes to clarify …
The Explorer Archetype is one of 12 brand personas that allow businesses to shape their visuals and messaging in a recognizable, relatable way. When your audience understands your brand, they can get to know and trust you. And as we all know, connections make sales! Brand archetypes are one of my favorite ways to shape …
