Branding For Creatives

Client: Paulette Perhach

Paulette Perhach booked the custom brand design package. She was unique in that she needed a personal brandmark and two marks for her stand-out coaching programs.

Her vibe was not to be like other writer brands with images of perfect desks, and hands posed with pencil or keyboard. Instead, her brand shows the hot mess that builds powerful words. Below is just a peek at the project. 

Paulette Perhach is an author, writer, and coach. Her work has been published in Vox, New York Times, and more. Now, she coaches other writers on how to build a career and life around writing, even when that means both Champagne and Ramen moments.


Paulette Perhach is an author, writer, and coach. Her work has been published in Vox, New York Times, and more. Now, she coaches other writers on how to build a career and life around writing, even when that means both Champagne and Ramen moments.

The Brand Promise:

I am dedicated to my writing career and writing life, striving to improve and grow, while helping you develop the systems to give power to your work and your wallet.

What Paulette Had to Say

inspire Business Growth With Branding for Creatives

As a creative professional, a strong personal brand is the backbone of your success. Whether you’re an artist, a content creator, a service provider, or an educator, personal branding is what makes you stand out from competitors.

In an era where social media profiles often blend together, differentiating your personal brand and embracing your authentic self naturally makes potential clients gravitate toward you.

Building a strong visual identity that cultivates a loyal following requires more than just throwing together a few pretty brand colors and designing a logo. I know you could do it, you’re a creative after all… but here’s where I use the wine bottle analogy. You’re a fine wine, and you know you’re good. But from inside the bottle, it’s hard to know what should go on your label so that you can truly standout on the shelf. That’s why it’s always worth it to find a professional who can help with your brand portion, even as a creative/ 

And our process will be deeply creative process that uncovers your mission statement, unique value proposition, and values and communicates them visually to your ideal audience. Strong personal branding makes you magnetic so you can grow your business and impact more lives.

Woman holding 3 books on her head with text about it that reads "Your Personal Editor"

Why is it important for creatives and artists to have a Brand?

Strong branding for creative entrepreneurs and artists is essential for multiple reasons. First, it equips you with a cohesive visual identity so you can carve out a unique niche and attract your ideal audience.

Strong personal branding conveys professionalism and credibility, which instills trust in your potential clients and makes them more likely to invest in your services or buy your products.

The truth is that modern customers are ultimately driven by visuals. Including color enhances brand recognition by as much as 80%, and understanding color psychology helps creative businesses communicate their personalities and leave a lasting impression on their audience.

Strong creative branding fosters deeper connections, trust, and loyalty so you can reach more people, grow your impact, and increase your revenue.

The Branding Process For Creatives

How the uplevel begins

At Bethany Works®, we’ve created unmistakable personal branding for artists, coaches for budding creatives, authors, lifestyle brands, and public figures who are ready to start showing up as the powerhouses they are.

If you want to communicate your vision and expertise to your target audience through a strong personal brand, here’s a process we recommend to help you uncover your brand personality.

step 1

Defining Your Artistic Brand Identity

The first step to unforgettable personal branding is defining what your creative brand stands for and who you serve. To capture your audience’s attention, your creative branding must be more than just a pretty color scheme.

It needs to speak to your values and mission and create an emotional connection with your ideal audience. To define your artistic brand identity, we’ll focus on clarifying the following areas:

  • Understanding Your Vision and Values: At the heart of every compelling artistic brand lies a clear vision and set of values. We’ll take the time to introspect and define what drives your creative work. What themes, emotions, or messages do you want to convey through your art? What values do you hold dear, and how do they manifest in your work? When you align your brand with your authentic vision and values, you lay the foundation for a genuine and resonant connection with more loyal clients.
  • Identifying Your Target Audience: It’s essential to know who you’re speaking to. Understanding who your work resonates with is essential for shaping your brand identity. We’ll consider demographics such as age, gender, location, and interests, but don’t stop there. We’ll also dive deeper into psychographics – the attitudes, values, and lifestyles of your target audience. Pinpoint who your ideal audience is so you can tailor your brand messaging, aesthetic, and channels of communication to resonate with your people.
  • Crafting a Compelling Narrative: Every creative has a story to tell, and your brand narrative is how you share it with the world. Your journey, inspirations, and challenges all contribute to your brand story. We’ll help craft a brand narrative that captivates and resonates so your audience can connect with you on a deeper level. Remember to stay authentic! We always encourage you to embrace your quirks, vulnerabilities, and unique voice to create a personal brand that is distinctly yours.

If you’re looking for practical resources on how to uncover your personal brand, we share many tips on our blog where you can learn more about important topics, such as finding your brand archetype.

You can also dive deeper into your personal brand strategy with our workbooks and workshops.

step 2

Designing Your Visual Brand Guidelines

It’s time to bring your personal brand to life with your brand visuals! Every business needs cohesive visual assets to use across your website and all marketing channels.

Whether you like minimalist designs or want to add a splash of color, we’ll focus on creating the following visual brand elements:

  • Logo: Your logo is the foundation of your visual brand identity – it’s a symbol that embodies your brand! We’ll define clear rules for logo usage, including size, placement, color variations, and minimum clear space.
  • Color Palette: Next, we’ll strategically choose a cohesive color palette that reflects your brand’s personality and resonates with your target audience. You’ll also receive your primary and secondary colors and a note of their hex codes so you can easily implement them across all your marketing materials and social media profiles.
  • Typography: Additionally, we’ll need to select multiple fonts for different use purposes, such as headings, subheadings, body text, and more! You’ll receive fonts that fit with your brand aesthetics and are easy for your potential clients to read.
  • Imagery Style: We’ll determine the style and tone of imagery that best aligns with your brand and can coordinate a brand photoshoot to visually convey your brand story and personality.
  • Graphic Elements: Lastly, we’ll Identify any recurring graphic elements that contribute to your brand’s visual language. It could be geometric shapes, patterns, or icons.

By the end of this step, you will have comprehensive visual brand guidelines that fully represent your business and story.

If you have a team, share your documented visual brand guidelines with them so they can use them appropriately when marketing your business or communicating with clients.

step 3

Sending Your Brand Out Into the Wild

It’s time to share your personal branding and creativity with the world! Update your website with your new logo, colors, fonts, and brand elements, and start implementing them across all your marketing channels for a cohesive look. If you’ve chosen a website design package, we’ll help you with this!

Research shows that maintaining a consistent brand presentation across all platforms can boost revenue by as much as 23%, so make sure to follow your visual brand guidelines at all times so your most loyal clients immediately recognize your brand when they encounter it online!

Need more inspiration?


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Creative Branding Services You Can Find at Bethany Works


At Bethany Works®, we work with fierce visionaries and tenacious creatives on a mission to elevate their multi-figure brand.

We specialize in psychology-backed brand strategy, branding, web design, packaging, and messaging and help you position your brand in a way that actually means something to your clients, customers, and partners. Learn more about our services to get started.

What Are the Benefits of a Creative Branding Agency Like Bethany Works?

Instead of focusing on surface-level aesthetics, the Bethany Works® team digs deep to create personal branding that reflects your unique value proposition and speaks directly to your target audience.

In essence, we make your creative branding irresistible because the visuals we create are not only captivating but also backed by human psychology.

We unearth your brand so you can unearth your impact and drive more positive change in the world with your art, service, or products.

Our Framework for Brand Strategy and Design

The Bethany Works® method is a custom experience built on intention. Together with my team of creative collaborators, we unearth and uplevel your whole brand identity so you can ascend to new heights.

We don’t follow a cookie-cutter process for all of our clients. Instead, we create a customized experience with carefully crafted stages that serve YOU best. Your business is unique, so your branding process should be unique as well.

Bethany Works Is a Website Design & Branding Agency Helping You Unearth Your psychology-backed brand

Ready to figure out how to brand yourself as an artist in an unmistakable, authentic, and personality-rich way? Let us help you stand out in a sea of open tabs and never-ending feeds so you can attract more clients and cultivate a loyal following.


I’ve got you. Here are answers to a few common questions:

All of our branding for creatives and artists packages are custom because we want to follow an intentional process that serves your vision and goals best.

Our personal brand design packages start at $3,800 for a Personal Brand Intensive Package and $2,800 for a Mini Website, but some creatives and artists would benefit from our more robust brand design package that starts at $6,497.

You can learn more on our services page or get a custom quote when you inquire with us.

Each timeline is custom and depends on your package. Typically, our personal brand design service includes a strategy call, an in-depth questionnaire, market research, brand assets, social media packs, and press templates and takes a few weeks from start to finish.

You can also decide to add website design as an add-on, which would extend the timeline. Inquire with us to get more detailed information on the timeline that you can expect!

Website design can selected as part of one of our packages, but is not automatically included. 

All of our branding packages start with a deep dive into your brand vision and personality so we can create your visual assets, such as your logo, color palette, brand elements, and more.

If you also book a website design package, we’ll then implement your new creative branding across your psychology-backed website.