Brand Strategist & Designer| Portland Design Agency, Bethany Works®

Full service brand &
web design agency

Giving you permission to

UNEARTH YOUR
BRAND™ expansion

Strategic brand and web design agency serving fierce visionaries and tenacious creatives on a mission to elevate their multi-figure brand.

Location: Portland Oregon
Serving clients worldwide

WE SPECIALIZE IN psychology-backed

BRAND STRATEGY. MESSAGING. BRANDING. WEB DESIGN. PACKAGING.

This means the way your business positions itself actually means something to your clients, customers, and guests. Something we take as seriously building your legacy brand.

Real talk:

YOU ARE PROBABLY LEAVING MONEY & impact ON THE TABLE.

You care deeply about your business, the people you serve, and the work you do to make the world a better place. Your purpose & vision powers everything you touch…but somehow your brand identity (or lack thereof) doesn’t match the value you bring.

Truth is, in a sea of sameness, you don’t need another airy flat lay or run-of-the-mill Canva graphic to grow your business. You need psychology-backed, thoughtful, true-to-you branding that speaks straight to your people’s hearts (and wallets). And you’ve come to the right place.

Here’s the thing:

STRATEGIC DESIGN matters. every time.

DESIGN Services

Bloom

Personal brand intensive

If you have a personal brand, not only are you the name and face of your brand, but your business is built around you.

You’re likely an author, artist, influencer or public figure if you’re the right fit for this petite package.

You’ll receive custom brand strategy and design for your personal brand so you’re ready to show up as the powerhouse you are.

Grow

Your brand

A comprehensive brand build out complete with a thorough brand strategy guide to get your business adored—not ignored.

Perfect for those with multiple revenue streams and offers who are not ready to re-design their website just yet or plan to design your website in-house, but want to ensure you have a solid brand foundation that will work for your business, not against it.

Expand

Your brand + website design

Create a stunning brand, backed by brand strategy and then bring it to life with a beautifully designed website. We design on ShowIt, Shopify, WordPress, and Squarespace – and are familiar with many integrations so you won’t be left without your i’s dotted.

Plus, our brand agency partners with incredible psychology-driven copywriters to provide you with less ‘project management’ and more ‘Yes, I love this!’

Ascend

You’re ready to stop piece-mealing your brand together (and slapping on bandaids when the cracks start to show). You know unless your brand presence looks and functions smoothly at every touchpoint, you’re likely missing out on real results like more revenue, opportunities, and impact.

The Brandcend™ offer is crafted for you to build a next level brand – from email funnels to a lawyer review it’s an in-depth experience to holistically revive your brand.

Not sure where to start?

UNCOVER YOUR BRAND personality

Take my free 5 minute brand quiz to discover your unique brand archetypes, which forms the basis for every psychology-backed brand.

let’s make sure your brand is get-out-of-this-world-irresistible.

The Process

How the uplevel begins

step 1

Connect & Collaborate

Fill out my inquiry form so we can define your needs for your project. Then I will send a link to book a discovery call.

On our call, we’ll get to know each other, and then I will develop a strategy-based proposal for you to review after we have touched base.

step 2

Secure your spot + Celebrate

If the proposal is exactly what your business needs, simply accept, sign the contract, and pay your deposit to secure your spot on my calendar.

Oh, and you’re gonna want to pop something bubbly—you just joined the Bethany Works® community of brands that make bank!

step 3

Dive In + Geek Out

Let’s do some brand soul searching!

Depending on your selected service, we’ll work together to develop a kickass brand strategy, design your visual identity, and launch your deliverables (and website) into the world. Done and done.

I’m Bethany, CEO & Brand Strategist

BUILDING UNMISTAKABLE
MONEY-GENERATING BRANDS
IS KINDA MY THING.

(Spoiling my 4 pets, hiking, and traveling are also my things)

I’m a brand and web designer in Portland Oregon for driven businesses and swoon-worthy destinations. Put simply, I’m obsessed with making your ideas look and feel good through psychology-backed design and strategy so you can build a legacy brand.

With 8+ years of experience teaching both graphic design and English, and nearly a decade spent curating art shows in my local community, I know which visuals attract audiences and which stories stick. And I’m on a mission to get more of the good brand stories out—starting with yours.

Featured in:

A peek at past brand transformations

Client Praise

"Working with Bethany is such a dream! I decided to hire Bethany to design my website and redo my branding, because I kept seeing her websites, and each design was so unique to the client, while also being so luxurious. Before working with Bethany, I was bored with my website, and my branding was not cohesive. My website no longer felt like a true representation of me or my business, so I knew that I needed to hire Bethany to help me execute my new vision. Bethany truly exceeded my expectations at every step of the process of working together. She is so helpful, meticulous, and creative. I felt so supported by her the entire time. Now, my website and branding are both stunning! I'm now attracting even more of the caliber of clients that I want to bring in for my business, because they arrive on my website, and it's a perfect representation of me and the work that I do. I absolutely love it!"

"I could not be more thrilled with Bethany Works and the work she did for me! Bethany's process for helping me was brilliant, because she asked the questions that would help me describe the essence of my business in a way that she could translate into the perfect look for my website. I was amazed by the work she did, but not only that, her process walked me through every step of the creation with clarity, support, and understanding. I felt like she was holding my hand all the way through, and I needed that. Bethany is a woman of integrity who takes her work seriously and produces high quality, professional, stunning websites."

"Hiring Bethany was one of the best decisions I made this year, as part of launching my new financial planning business. We started from scratch building out my company’s brand and I could not be happier with the work we did together. Her structure really helped me and she thought of so much that I could never have on my own.

So many people have told me how amazing my website is and that is all thanks to Bethany! Hiring a good brand strategist really helped build up my confidence in starting this new business. The templates, colours, and fonts all help me lightly design social content and deliverables within my business, only stressing about the content and not about how to design it."

"Bethany was an incredible resource for my branding and website design project. She is a wealth of information and experience and tapped into that goodness to help me shape and define how I want my business to show up and grow. Unlike bigger creative agencies, Bethany took TIME to clarify my vision for my business. Not only did she craft a beautiful aesthetic (my website is always complimented) but she carefully considered my goals and pushed me to broaden and make them bigger! I’ve worked with other agencies in the past and I would choose this amazing team over any other, every single time."

“I honestly cannot say enough about the caliber of content and the insanely efficient and streamlined process in which it was delivered. Bethany is a force to be reckoned with! She ‘got’ the essence of my brand and business instantly. Like many businesses starting out, I attempted to create my brand ‘solo.’ What I learned is that I am not an expert and was lucky enough to have Bethany recommended to me via the Becoming Iconic Agency Boutique. What I have now is clear, concise, and the messaging to my clients…. I can’t even!! I received more in my deliverables than I ever expected. Easily one of the best investments I’ve ever made! I am beyond grateful.”

"Working with Bethany was one of the best decisions I made for my rebranding/website launch project. She was sooo incredibly knowledgable and made the steps flow so smoothly and easily. So dependable and has a GREAT eye for design. She helped me clarify my vision while also adding her expertise. Before hiring Bethany I felt unsure of my branding but now I actually feel proud to share! :))"

"I AM BLOWN AWAY! Bethany is a true artist, expert and genius. I feel my brand represents me, my goals, my future and my field all in one gorgeous thing. She was mindful of my wants but also added her professional guidance which I appreciated (and needed). I literally have every single thing I need to use my brand everywhere and for anything. Also as a Black woman it is not always easy to fully trust a professional to see me both as a professional and a Black woman. She is so aware and open to these diversities and how they impact marginalized people. It's refreshing to work with such a complex and well rounded individual. I cannot recommend her enough. If there were 100 stars possible she would get 1000 from me!"

"I love working one-on-one with clients as a therapist, but planning how to communicate that message to a wider audience in a way that still felt authentic was anxiety-inducing. Bethany put me at ease from the first phone call. Her questions and process connected in meaningful ways to the parts of my business that I cared deeply about and turned what felt like a jumbled mess into a concrete brand that feels true to who I am as both a therapist and a business owner. Bethany was a dream to work with and the results were stunning. I highly recommend her!"

“I was really nervous going into my work with Bethany because I didn't feel like what I wanted could be done. I wanted a professional, yet really fun atmosphere for my business which seemed so contradictory. During the brand phase with Bethany, I literally cried because she captured the vision PERFECTLY and I couldn't have imagined it any better. Then came the design phase and she absolutely CRUSHED the visuals. I walked away with a new brand and a new website that TRULY embodied everything I wanted and I left feeling so freaking clear and excited to move forward in my business after my rebrand with her. I recommend her SO HIGHLY. Like seriously, use her for anything and everything.”

“Best investment I've made in my business all year. Hands down. Bethany is phenomenal at what she does. Her process is smooth, efficient, and effective. I can't recommend working with her enough. You'll get a completely custom result with a high-end experience along the way. I'm already scheming on ways I might continue to work with her in the future.”